easy jet case study
DESCRIPTION
case study on jet airways.TRANSCRIPT
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EASY JET CASE STUDY By : GROUP 1
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Question 1Based upon this information, undertake
a SWOT analysis on the easy jet ?
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Low cost strategy
High mechanical & operating efficiency
More bums on seats as he follows aggressive promotional strategy
No commission agents,point to point service
STRENGTH
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No Safety policies Don’t offer frills Inefficient management of
baggage transportation No flexibility No backup Planes Poor customer satisfaction Market is Limited.
Weakness
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OPPORTUNITIES Real bargain hunters can convert their airlines
into cargo business pre-booking for seasonal
quarter go international
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Lack of market awareness
Security issue
emerges of new low cost airlines
There is no slag in the system
few cabin crew members
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Question 1Compared to Ryanair British
Airways,where would you place easy jet in term of Poter’s
Generic marketing strategies ? Is sustainable ?
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Easy-jet
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A.Cost Leadership: As compared to R & BA .Easy jet provided low price travel
B.Differentiation strategy: Easy jet had lower & Middle class group
C.Focus strategies: Easy jet provided both cost leadership & Differentiation.
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Low cost(No-frills)
High operating efficiency More customer centric
Globalised
Diversified market
Learned from failure
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