easy being green
TRANSCRIPT
![Page 1: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/1.jpg)
Eco-Innovation
“ There once was a town in the heart of America where all life seemed to live in harmony……...”
Rachel Carson from Silent Spring
A Fable for Tomorrow:
![Page 2: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/2.jpg)
Annie Leonard´s
![Page 4: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/4.jpg)
Herman Miller
Mirra Chair:
Design Within Reach
![Page 5: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/5.jpg)
Herman Miller
![Page 6: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/6.jpg)
Herman Miller
![Page 7: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/7.jpg)
Design Environment Protocol DFE
![Page 8: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/8.jpg)
Interview with Brian Walker CEO Herman Miller
“Ultimately businesses will be judged by their
contribution to humanity…….”
![Page 9: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/9.jpg)
Powers of 10 Analysis
![Page 10: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/10.jpg)
Manufacturer of Specialty Chemicals for Transportation & Industry $ 1.7 Billion Annual Sales
Environmentally Sound Fuel Additive
![Page 11: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/11.jpg)
![Page 12: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/12.jpg)
![Page 13: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/13.jpg)
![Page 14: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/14.jpg)
RedZone Robotics: Powers of 10
Approach
![Page 15: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/15.jpg)
RedZone Robotics:
Case Study: City of Palo Alto, California
![Page 16: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/16.jpg)
New Balance: Team Approach to Problem Solving
![Page 18: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/18.jpg)
![Page 19: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/19.jpg)
Intelligent Product Systems
Film: Waste = Food
![Page 20: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/20.jpg)
Cradle to Cradle: Rohner Textile-Switzerland
![Page 21: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/21.jpg)
Ford River Rouge
1942
1867
![Page 22: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/22.jpg)
10 Acres of Roof Top
![Page 23: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/23.jpg)
10 Acres of Roof TopCont.
![Page 24: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/24.jpg)
SMaRT
Sustainable Materials Rating Technology
![Page 25: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/25.jpg)
SMaRT Sustainable Gold Rating of Chadwick Chair
![Page 26: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/26.jpg)
![Page 27: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/27.jpg)
![Page 28: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/28.jpg)
Ben & Jerry´s
![Page 29: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/29.jpg)
Ben & Jerry´sBen & Jerry's Thoughts on.....Federal Spending and Priority Pie
America stands first in nuclear defense capabilities and first in nuclear defense expenditures among industrialized countries. And it's not even close!
But America ranks only...14th in efforts to lift children out of poverty;
18th in the percentage of children in poverty; And last (yes, last!) in providing health insurance for all children.
It might make you wonder if something is out-of-whack with the U.S. federal discretionary spending pie. Perhaps some slices are too big, while others are too small?
Consider these facts: The United States spends nearly $30 billion annually on nuclear deterrence, including strategic and tactical nuclear weapons and missile defense systems. That's about the same amount we spent, on average, during the Cold War that
ended sixteen years ago.Our nuclear stockpile today includes nearly 10,000 warheads. Their destructive force would stack up against 150,000 Hiroshima-
sized bombs.Meanwhile, according to the experts, as much as $13 billion could be cut from U.S. nuclear spending each year without
compromising our national security or our standing as the world's strongest nuclear power.We think those funds would be better invested in programs that benefit America's children.
Just $1 billion a year would be enough to fully immunize every two-year old who has not already been vaccinated against preventable childhood disease.
$2 billion annually could provide health insurance for 1 million of America's 9 million uninsured children.$5 billion a year would allow us to cover Head Start for every eligible child not currently enrolled in the program.
It's as easy as pie to visualize the possibilities...We believe there's ample opportunity in the Federal budget to do what's right for America's kids.
Don't you?Tell Congress to...
Step up and deliver a budget that supports our children as well as our national defense. Re-order Federal spending priorities to ensure that America's children get a bigger slice of the pie.
Speak your piece. Take action at the Children's Defense FundThanks to our friends at the Children's Defense Fund, the Center for Defense Information, the Natural Resources Defense Council
and the National Priorities Project for helping us gather the information used in this position paper.
![Page 30: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/30.jpg)
NIKE Considered
![Page 31: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/31.jpg)
Sustainable Architecture
![Page 32: Easy Being Green](https://reader031.vdocuments.us/reader031/viewer/2022020123/55a5d8d41a28abb56e8b4604/html5/thumbnails/32.jpg)
Al Gore
The Earth in Balance: A Global Marshall Plan