eastwest pr social media concept
TRANSCRIPT
What is Social Media?• Social media is information content created by people using highly
accessible and scalable publishing technologies.
• It is a shift in how people discover, read and share news, information and content.
• It combines sociology and technology, transforming monologue (one to many) into dialog (many to many) and represents the democratization of information, transforming people from content readers into publishers.
• Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
Why Social Media?
ConversationValue
Service
SocialMedia
Who Do We Reach Out To?Editorial
PublishingSales
Journalists & BloggersIndustry Associations
Overseas ChineseForeigners in China
Photography EnthusiastsSociologists & Anthropologists
Others
Where Do We Start?
How Does It Work?
Who Needs to be Involved?
And YOU, the ClientBecause your spokespeople are your brand
TACTICAL APPROACH
Facebook• Facebook as the social
platform, linking back to CNGI content
• Reach out to China-related groups– China (1,700+)– Travel China (76)– We love chinese food
(12,500+)– Overseas Chinese
Network (2,700+)– Chinese art photography
(79)
Getting Content OnlineWe can:• Create CNGI fan page (or clean up group page)• Upload relevant press material to the page• Upload pictures & video to the page• Link to online coverage about the launch• Encourage journalists to become “Fans” and contribute
content– Prizes for best travelogue– Prizes for best photograph
Getting The Word OutWe can:• Identify a shortlist of groups and associations you can partner
with • Create link backs in other relevant groups• Offer a 6-month trial subscriptions to all group members who
register on cngint.com before X date (T&Cs apply)• Guests at the event can stand a chance to “Win a Tour for 2
to Henan” just by registering.
Maintaining The Momentum
Commitment Cadence
Consistency
ONE CLICK PUBLISHING
CASE STUDIES