By Krupa, Shivani & Amaarah

What are the characteristics of the Channel? • News • Documentary • Kids channels • TV licence Established? •1946 Ideology? • Socialist Channel remit? • TV had to provide what has agreed by the TV

licence

Who owns the channel? •Public •Restrictions by the queen Is it part of a conglomerate? •No

Horizontal integration and vertical •Horizontal- different channels •Vertical- involved in production •Film distribution Vertical: BBC 1/2 Horizontal: Radio

Cross promotion- is a chance

Regulated by: Ofcom

How is this channel represented online?

• iPlayer- available online

Who made this drama? • Julia smith • Tony Hollard

Director?• Richard Zajidlic

Writer? • Paul wroblewski• Ali Yassine Originally aired: • 1985

Target audience? •Women due to soap/drama•Appeals to wide audience •Appeal to TV licence audience Themes of narrative? •Relationships •Family •Poverty •Lies•Crime•Community Gender roles/representation?•Women: strong and outspoken •Rape - victims•Men: aggressive but caring for e.g. Kush cares for Shabz •Masculinity •Working class men: moral support

Ethnic diversity: •Most families are white - reinforces dominant ideology •1 black family •1 Muslim •Tokenism Subculture represented? •Lucy: taking drugs •Youth culture •Different nationalities (subcultures) Stereotypes:•The way they speak: use colloquialisms •Regional accents Dominant ideology: •Predominantly white- reinforcing ideology •Polish: Aleks becomes more likeable - going against the dominant ideology •BBC: educate and inform

Escapism•Distracted from our own problems

Relationships: •Attached to characters •Want some characters to be happy and may dislike some characters

Identity: • we will identify ourselves with

the characters in east enders, may understand their ideas and choices and so relate to them as an audience.

Surveillance: • Find out about events / current

affairs

Preferred Reading: the preferred reading of east enders would be that the producer would want the audience to relate to the people in the soap, sympathising with the characters and having a personal link with them, by understanding the bond of a community as well as family.

Oppositional Reading: the oppositional reading for east enders could be that the audience doesn't have a connection with the characters, there are no similar feeling/bonds which link the audience and characters/show.

Negotiated Reading: a negotiated reading could be that the audience identify to some of the characters and the show but don't fully link with it.

Different audiences may be positioned slightly differently by the text, so for example audiences of different cultures and background will feel to be positioned in a different way.