east europe iced/rtd tea drinks consumption volume and growth forecast to 2021 - ken research

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Page 1: East Europe Iced/Rtd Tea Drinks Consumption Volume and Growth Forecast To 2021 - Ken Research

ICED/RTD TEA DRINKS CONSUMPTION VOLUME AND GROWTH FORECAST TO 2021-EAST EUROPE

Ken Research Pvt. Ltd.Ken Research Pvt. Ltd.

Page 2: East Europe Iced/Rtd Tea Drinks Consumption Volume and Growth Forecast To 2021 - Ken Research

Landscape of Eastern European Iced/RTD Tea Drinks Market

2Ken Research Pvt. Ltd.Ken Research Pvt. Ltd.

Huge popularity due to association with health and wellness trend leading consumers to shift from

traditional carbonates.

Leading players include Lipton (Unilever), Arizona (Ferolito, Vultaggio)

and Nestea (Nestle).

Increasing numbers of unsweetened, organic, and diet variants have been

observed.

Page 3: East Europe Iced/Rtd Tea Drinks Consumption Volume and Growth Forecast To 2021 - Ken Research

The Future of Iced/RTD Tea Drinks in Eastern Europe

Iced/RTD tea drinks are making a strong foray into Eastern Europe.

The industry is expected to make rapid expansion as consumers switch towards healthier beverages.

The traditional peach and lemon flavors of iced/RTD tea drinks are currently the top choices amongst Eastern Europeans.

Future forecasts suggest trends will shift towards herbal and organic Iced/RTD tea drinks.

3Ken Research Pvt. Ltd.

Page 4: East Europe Iced/Rtd Tea Drinks Consumption Volume and Growth Forecast To 2021 - Ken Research

Key Factors Driving High Consumption of Iced/RTD Tea Drinks in Eastern Europe

4Ken Research Pvt. Ltd.Ken Research Pvt. Ltd.

Page 5: East Europe Iced/Rtd Tea Drinks Consumption Volume and Growth Forecast To 2021 - Ken Research

Key Macroeconomic Factors Driving High Consumption of Iced/RTD Tea Drinks in Eastern Europe

5Ken Research Pvt. Ltd.Ken Research Pvt. Ltd.

Strong Real Incomes

Increasing Employment

Cautiously increasing Interest Rates

Lack of Inflationary pressures

Data confirm that regional GDP growth accelerated in Q4 2015, rising from 3.4% in Q3 2015 to 3.6% over the same period of the previous year.

Page 6: East Europe Iced/Rtd Tea Drinks Consumption Volume and Growth Forecast To 2021 - Ken Research

WEAKNESSES• Still on its way to

recovery after the Global Financial Crisis

OPPORTUNITIES• Ease of doing business rank is

improving•

STRENGTHSOffers health benefits over other

carbonated/aerated soft drinks

Considered more natural and organic

Value-for-money products being launched

High innovation leading to strong demand

WEAKNESSESGrowth many slowdown due to uncertain

economic conditions in Europe.

Most products are premium-priced and beyond the reach of growing middle class.

OPPORTUNITIESGreat opportunity lies in exploring more regional

flavors of iced/RTD tea to attract customers.

A large section of customers still untapped but holds immense potential.

For eg-: In Asia, the launch of flavors such as ginger tea led to very high consumption.

THREATSPossible threat from traditional soft-drinks

manufacturers who have achieved high economies of scale and can reduce prices to increase

competition for iced/RTD drinks.

SWOT ANALYSIS

SWOT Analysis

6Ken Research Pvt. Ltd.Ken Research Pvt. Ltd.

Page 7: East Europe Iced/Rtd Tea Drinks Consumption Volume and Growth Forecast To 2021 - Ken Research

Scope of the Report

• Detailed overview of the Iced/RTD tea drinks market in Eastern Europe.

• Key insights into the operating environment for the Iced/RTD drinks market in Eastern Europe.

• Historic and forecast consumption values for Iced/RTD Tea Drinks covering 2010-2014 2015provisional data and forecasts for 2016- 2021.

• Historic and forecast market value by product category across the Iced/RTD drinks industry for theperiod 2010 through to 2021.

• Considering the macroeconomic scenario and its population composition, this segment undeniablypromises well anchored, structured and withstanding growth prospects till 2020.

7Ken Research Pvt. Ltd.Ken Research Pvt. Ltd.

Page 8: East Europe Iced/Rtd Tea Drinks Consumption Volume and Growth Forecast To 2021 - Ken Research

Contact Information

8Ken Research Pvt. Ltd.Ken Research Pvt. Ltd.

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/icedrtd-coffee-drinks-consumption/32209-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/icedrtd-coffee-drinks-consumption/32191-11.html

mailto:[email protected]

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/icedrtd-coffee-drinks-consumption/32209-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/icedrtd-coffee-drinks-consumption/32191-11.html

mailto:[email protected]

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