2018 Ready-to-Drink (RTD) COFFEE TRENDS

This infographic was developed from the Webinar, “Top Ready to Drink Coffee Trends in 2018” from presenter Matthew Barry, senior analyst, Euromonitor International.

Defining Ready-to-Drink CoffeeAll packaged liquid coffee designed to be consumed when opened without additional steps.

Key Trends

• Involvement of major players

• Influencing RTD markets in Europe and Latin America

• Functionality–lower sugar, digestive health, weight management, etc.

Future of RTD Coffee

Developing worldPrices need to fall

ChinaChallenged by low-priced competition and fresh brewed coffees

North AmericaContinued growth of cold brew products and exploration of new functionalities

JapanHigher-end RTD coffee products on the rise

EuropeNorth American influence grows as coffee shops become bigger shapers of trends

Forecast Global Retail Value Growth, 2017-2022US$1.8 billion growth by 2022 at a CAGR of 1.6%

Forecast North American Retail Value Growth, 2017-2022

Retail Value Retail Sales Price (USD millions)

2,000

1,500

1,000

500

0

-500

Decline in soft drinks Coffee culture growth worldwide Active, on-the-go lifestyles

in the RTD beverage category, behind giants such as bottled water and sports drinks.

RTD coffee -largest for

GROWTH6th

Global Forecast Not Including Japan

By 2022, RTD coffee will grow by $3.1 billion, with a CAGR of 7.5%.

Global Trends Boosting RTD Coffee

Investment by major players:

Evolution of North American Ready-to-Drink Coffee

Indulgent

Energy-Positioned

Cold Brew

Emergent Functionalities

North American Key Trends

Clean Energy

Antioxidants

Probiotics

MCT Oil/Butter Coffee