EAS590: Case Studies in EAS590: Case Studies in Engineering ManagementEngineering Management

Dr. Robert E. BarnesDr. Robert E. Barnes

April 18April 18thth , Spring 2007 , Spring 2007

Strategic PlanningStrategic Planningand Marketingand Marketing

Case 6Case 6

Todd A. PittsTodd A. Pittsandand

Tamara E. BrownTamara E. Brown

Case #6 – Org ChartCase #6 – Org ChartStop #6 in “our walk around a company”Stop #6 in “our walk around a company”

President,CEO

Executive VP,COO

VP Finance,CFO

VP MarketingVP ProductionManufacturing,

CMOVP Engineering

Chief InformationOfficer,

CIOVP R & D

VP HumanResources

Functions of Engineering Management – Functions of Engineering Management – as applied to Case 6as applied to Case 6

Organizing

StaffingDirecting(Motivating & Communicating)

Controlling(Measuring & Correcting)

Planning

DiPietro, 1986, in Handbook of Engineering ManagementBennett, 1996, in The Management of Engineering

Todd A. PittsTodd A. PittsBS chemical engineering, Case WesternBS chemical engineering, Case Western

MBA, University at BuffaloMBA, University at Buffalo

Formerly Formerly Occidental ChemicalOccidental Chemical• 1st in R&D process development (7 years)1st in R&D process development (7 years)• After MBA in marketing and businessAfter MBA in marketing and business• Last title "Business Director for Chemical Last title "Business Director for Chemical

Intermediates," responsible annually for $110 Intermediates," responsible annually for $110 M of salesM of sales

Presently semi-retire consultantPresently semi-retire consultant

Tamara E. BrownTamara E. Brown

BS chemical and biological engineering, Vanderbilt BS chemical and biological engineering, Vanderbilt UniversityUniversity

MEng chemical engineering, University at BuffaloMEng chemical engineering, University at Buffalo

Alumna of EAS590Alumna of EAS590

Formerly project manager/product development, Formerly project manager/product development, Harmac Medical productsHarmac Medical products

Presently associate project manager, Healthcare Presently associate project manager, Healthcare Application Research and Development, PraxairApplication Research and Development, Praxair

Case 6 has two parts -Case 6 has two parts -

Part 1 – Strategic PlanPart 1 – Strategic Plan

Part 2 – MarketingPart 2 – Marketing

I appreciate the work of both I appreciate the work of both individuals who have made tonight’s individuals who have made tonight’s

topics possible.topics possible.

Ms. Brown will have the 2Ms. Brown will have the 2ndnd half of half of tonight’s session.tonight’s session.