earth accounting 2-2-15
TRANSCRIPT
Empoweringconsumers togive Earth a
chance
EarthAccounting.com
EarthAccounting.com
What if consumers could...
● ...get the complete environmental and social footprint of a product
● ...compare product attributes with personal sustainability preferences
● ...compare different products and different manufacturers
● ...tell manufacturers why they bought or not their products
EarthAccounting.com
Current Situation
• Consumption represents 70% of the economy of industrialized nations and 60% of the global economy
• Consumers are aware of the impact of their purchases on the environment and between 15 and 50% are willing to pay more for products that promote sustainability according to studies
• With an expected world population of 9 billion by 2050 sustainable practices are essential
EarthAccounting.com
Current Attempts at Environmental Impact• Corporate sustainability
• Sustainable communities
• Government initiatives
• Environmental and social justice activism
EarthAccounting.com
More than 500 existing ecolabels
EarthAccounting.com
Product oriented apps
BuycottProducts and
campaigns
How GoodFood and nutrition
Buy Partisan
Manufacturers and politics
Open LabelProduct social
media
GoodGuideRatings and
policies
PowerfulMeManufacturers
and sustainability
ThinkDirtyCosmeticsIngredients
EarthAccounting.com
What is lacking
• Full life-cycle data on environmental impact of any product at point of purchase
• Consumer initiated feedback to producers and retailers identifying desired product changes affecting environmental impact
• A system which allows retailers, manufacturers or suppliers to monitor and compare the effectiveness of their sustainability strategies
• Ability of consumers to determine personal environmental impact
EarthAccounting.com
Earth Accounting System
• Earth Accounting has designed and filed two patents for a comprehensive system that gives consumers the ability to determine the full environmental and social impact of any product at the point of purchase
• The Earth Accounting system will empower manufacturers, retailers and suppliers to confirm and highlight the sustainability of their products over
others
EarthAccounting.com
Earth Accounting'sLife Cycle Framework
EarthAccounting.com
Smart Phone Application
EarthAccounting.com
Alliance for Consumer Empowerment and Sustainability
ACES Coop
EarthAccounting.com
Ecolabel Letters of Intent
EarthAccounting.com
Earth Accounting is an idea whose time has come
• It changes the economy from the consumer down
• It empowers consumers and eco-friendly companies
• The technology is not new
• The intellectual property strategy is in place
• Several go-to market strategies are possible
EarthAccounting.com
Business Models
• Database access subscription fee and renewable software license fee to manufacturers, government agencies and environmental organizations
• Advertising
• Retailer consumer redirection fee
• Consumer applet and subscription fee for participation, referral commission and coop compensation
EarthAccounting.com
Go-to-market Strategy
• Form alliance of environmental organizations, green manufacturers and technology providers and Sustainability Consortium rejected retailers
• Select initial product categories that favor early adopters and facilitate supply chain information gathering
• Offer one year free access to consumers and all organizations
• Expand product categories
EarthAccounting.com
Phase I
• Complete design, development and launch of initial version
• Complete design of final version
• Launch information cooperative
• Establish key alliances
• Obtain funding to launch initial product categories demonstrating credibility and attractive user experience
EarthAccounting.com
Phase II
● Design, develop and launch initial life cycle framework components and product categories.
● Write business plan for Phase III
● Obtain funding for Phase III
Phase III
● Design, develop and launch complete life cycle framework with additional product categories.
● Achieve positive cash flow
EarthAccounting.com
Our Team
Bruce P. Hector M.D.Chairman and Founder
Accounting for the “real world” impact of human transactions
Alberto SaavedraCEO and Co-Founder
A. Michael MarzollaChief Environmental Officer
Mare'ka EnrightDirector of Business Development
Woodrow Clark II PhD.Chief Science Officer
David EvansExecutive VP
Contact: [email protected]
Phone: 1-818-730-1785