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Page 1: e∂€¦ · MEDIA PACK 2016 e ∂ InStyle loves ... Whether she’s on her mobile, browsing her tablet or reading her magazine, we intensify that desire and give her all the tools

M E D I A P A C K 2 0 1 6

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Page 2: e∂€¦ · MEDIA PACK 2016 e ∂ InStyle loves ... Whether she’s on her mobile, browsing her tablet or reading her magazine, we intensify that desire and give her all the tools

I n S t y l e l o v e s f a s h i o n a n d i t ’ s t h a t p a s s i o n t h a t s h i n e s t h r o u g h e v e r y t h i n g

w e d o . W h e t h e r w e ’ r e s h o w c a s i n g t h e l a t e s t r u n w a y l o o k s o r

t r a n s f o r m i n g c e l e b r i t i e s i n t o s t y l e i c o n s , o u r c u s t o m e r i s o u r f o c u s .

W e k n o w t h a t s h e ’ s a s c r a z y a b o u t t h a t f r i n g e d b a g o r t h a t

b l o c k - h e e l e d b o o t a s w e a r e a n d s h e h a s t h e m e a n s t o t u r n o u r

i n s p i r a t i o n a l e d i t o r i a l i n t o h e r o w n r e a l i t y .

W h e t h e r s h e ’ s o n h e r m o b i l e , b r o w s i n g h e r t a b l e t o r r e a d i n g h e r m a g a z i n e ,

w e i n t e n s i f y t h a t d e s i r e a n d g i v e h e r a l l t h e t o o l s s h e n e e d s t o c r e a t e h e r

p e r f e c t p e r s o n a l w a r d r o b e . C o n s i s t e n t l y g l a m o r o u s , a l w a y s o n t r e n d .

W e e m p o w e r w o m e n t o i m p r o v e t h e i r p e r s o n a l s t y l e .

C H A R L O T T E M O O R E | E D I T O R - I N - C H I E F

2 0 1 5 B S M E N E W E D I T O R O F T H E Y E A R

M I S S I O N S T A T E M E N T

Page 3: e∂€¦ · MEDIA PACK 2016 e ∂ InStyle loves ... Whether she’s on her mobile, browsing her tablet or reading her magazine, we intensify that desire and give her all the tools

C E L E B R I T Y

W e u s e t h e p o w e r o f c e l e b r i t y t o s h o w c a s e f a s h i o n a n d b e a u t y

T R A N S L A T I N G T R E N D S

E m p o w e r o u r r e a d e r s t o i m p r o v e t h e i r p e r s o n a l s t y l e

A U T H O R I T Y A N D A C C E S S

W e ’ r e i n v i t e d t o t h e b i g g e s t s h o w s , a n d i n t e r v i e w t h e h o t t e s t c e l e b r i t i e s

L U X U R Y E X P E R I E N C E

E v e r y t h i n g w e d o i s t h r o u g h t h e f i l t e r o f l u x u r y

E D I T O R I A L P I L L A R S

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C O N T E N T P I L L A R S

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M A I N F A S H I O N

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c c e o r i ea s

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triple tick. Meet this season’s hottest accessoriestriple tiick MMeet this season’ss hottest a

Retro florals? tick. tribal fringing? tick. Edgy angles?

I n S t y l e a p r I l 2 0 1 5 109

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A C C E S O R I E S

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S H O P P I N G

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W A T C H E S A N D J E W E L L E R Y

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F E A T U R E S

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B E A U T Y

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B E A U T Y

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B E S T B E A U T Y B U Y S

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F O O D D R I N K T R A V E L

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U P S C A L E , H I G H S P E N D I N G W O M E N

• 6 7 % a r e A B C 1

• T h e I n S t y l e c o n s u m e r s p e n d s m o r e o n f a s h i o n a n d b e a u t y t h a n

r e a d e r s o f a n y o t h e r m a g a z i n e

• H i g h e r i n c o m e t h a n c o n s u m e r s o f E L L E , B a z a a r a n d V o g u e * * *

• H e r a v e r a g e a g e i s 3 4

C A R E E R F O C U S E D

• 2 . 5 x m o r e m o t i v a t e d b y c a r e e r d e v e l o p m e n t

• M o r e l i k e l y t o w o r k f u l l t i m e t h a n r e a d e r s o f R e d , B a z a a r , E L L E & V o g u e * * *

A P O W E R F U L A D V O C A T E

• 3 3 % m o r e l i k e l y t h a n c o n s u m e r s i n o u r s e t , t o r e v i e w & p o s t a b o u t f a s h i o n * * *

* S o u r c e : A B C J u l - D e c 1 5 * * S o u r c e : G o o g l e A n a l y t i c s * * * S o u r c e T G I J u n - J u l 1 5

R E A D E R P R O F I L E

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F A C T S & F I G U R E S

• 1 4 9 , 4 0 7 c i r c u l a t i o n

• 3 5 6 K N R S P A D D r e a d e r s h i p

• 3 6 0 K U n i q u e U s e r s

• 6 . 4 M p a g e v i e w s

• 1 . 7 M F a c e b o o k f a n s

• 2 2 8 K T w i t t e r f o l l o w e r s

• 1 2 4 K I n s t a g r a m f o l l o w e r s

• 6 0 K e m a i l s u b s c r i b e r s

• 6 6 7 K p i n t e r s t f o l l o w e r s

S o u r c e s : G o o g l e A n a l y t i c s M a y 2 0 1 5 & E l o q u a J a n u a r y 2 0 1 5 G l o b a l f i g u r e a c r o s s a l l

d e v i c e s – d e s k t o p , m o b i l e a n d t a b l e t A B C J u l y - D e c 1 5 , N R S P A D D J u l 1 4 - J u n e 1 5

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Page 16: e∂€¦ · MEDIA PACK 2016 e ∂ InStyle loves ... Whether she’s on her mobile, browsing her tablet or reading her magazine, we intensify that desire and give her all the tools

E D I T O R I A L C A L E N D A R

J A N U A R Y

F E B R U A R Y

M A R C H

A P R I L

M A Y

J U N E

J U L Y

A U G U S T

S E P T E M B E R

O C T O B E R

N O V E M B E R

D E C E M B E R

B e s t d r e s s e d c e l e b r i t y l i s t / p a r t y f a s h i o n & b e a u t y / n a i l s h o o t

I n s t y l e f i t

S h o p t h e t r e n d s ( s / s )

B r i t s i n b r i t s / b a f t a / t h e a c c e s s o r i e s e d i t

B e s t b e a u t y b u y s / w a t c h e s & j e w e l l e r y / s w i m w e a r

F e s t i v a l f a s h i o n

J e t s e t f a s h i o n

B e s t d r e s s e d c e l e b r i t y k i d s l i s t

H a i r t a k e o v e r / s h o p t h e t r e n d s ( a / w )

T h e a c c e s s o r i e s e d i t

H o w t o s p e c i a l ( b e a u t y ) / w o r k w e a r e d i t

J e w e l l e r y / c h r i s t m a s g i f t g u i d e / p r o j e c t 1 3 a w a r d s

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Page 17: e∂€¦ · MEDIA PACK 2016 e ∂ InStyle loves ... Whether she’s on her mobile, browsing her tablet or reading her magazine, we intensify that desire and give her all the tools

R A T E C A R D

P R I N T :

I F C D P S * £ 5 4 , 9 6 3

1 S T D P S £ 4 8 , 7 7 0

2 N D / 3 R D D P S £ 4 4 , 7 4 8

E D I T O R ’ S L E T T E R £ 2 4 , 3 8 5

T H E L O O K O P E N E R £ 2 3 , 2 7 6

W H A T ’ S N O W : £ 2 2 , 1 6 8

P A G E F I R S T T H I R D £ 2 0 , 1 5 3

P A G E F R O N T H A L F £ 1 8 , 3 2 1

P A G E B E A U T Y £ 1 8 , 3 2 1

P A G E R O M £ 1 4 , 8 0 0

D P S R O M £ 3 3 , 3 1 2

I B C £ 2 2 , 1 6 8

O B C £ 2 7 , 4 8 1

A l l n o n - s p e c i f i e d d p s s i t e s p r o r a t a . F u r t h e r l o a d i n g s w i l l a p p l y t o g u a r a n t e e d r h a n d / o r c o n s e c u t i v e p a g e s L o o s e i n s e r t s f r o m £ 4 2 p e r 0 0 0 B o u n d - i n i n s e r t s f r o m £ 7 6 p e r 0 0 0 H a n d i n s e r t s f r o m £ 1 0 5 p e r 0 0 0 * P r i c e s o f g a t e f o l d s o n a p p l i c a t i o n

D I G I T A L :

B A N N E R / L E A D E R B O A R D £ 2 5

S K Y S C R A P E R £ 2 3

M P U £ 3 0

D O U B L E M P U £ 3 5

P O R T R A I T £ 4 0

B I L L B O A R D £ 3 5

S I D E S K I N S £ 4 5

P A G E T A K E O V E R * * £ 1 2 0

S O L U S N E W S L E T T E R + £ 5 0 0 P R O D U C T I O N £ 1 2 0

6 0 / 4 0 N E W S L E T T E R + £ 5 0 0 P R O D U C T I O N £ 1 2 0

S T A N D A R D A D V E R T O R I A L £ 2 , 0 0 0

C A T A L O G U E / L O O K B O O K F R O M M P U £ 3 6

* * I n c l u d e s m p u o r d m p u , l b o r b i l l b o a r d & s i d e s k i n s

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Page 18: e∂€¦ · MEDIA PACK 2016 e ∂ InStyle loves ... Whether she’s on her mobile, browsing her tablet or reading her magazine, we intensify that desire and give her all the tools

D E A D L I N E S 2 0 1 6

C O N T A C T S

C O V E R D A T E

J A N - 1 6

F E B - 1 6

M A R - 1 6

A P R - 1 6

M A Y - 1 6

J U N - 1 6

J U L - 1 6

A U G - 1 6

S E P - 1 6

O C T - 1 6

N O V - 1 6

D E C - 1 6

J A N - 1 7

C O P Y D A T E

0 9 - N O V - 1 5

2 6 - N O V - 1 5

1 7 - D E C - 1 5

2 6 - J A N - 1 6

2 5 - F E B - 1 6

2 9 - M A R - 1 6

2 5 - A P R - 1 6

3 1 - M A Y - 1 6

0 5 - J U L - 1 6

0 1 - A U G - 1 6

3 0 - A U G - 1 6

0 4 - O C T - 1 6

0 1 - N O V - 1 6

O N S A L E

0 3 - D E C - 1 5

3 1 - D E C - 1 5

2 8 - J A N - 1 6

2 5 - F E B - 1 6

3 1 - M A R - 1 6

2 8 - A P R - 1 6

2 6 - M A Y - 1 6

3 0 - J U N - 1 6

0 4 - A U G - 1 6

0 1 - S E P - 1 6

2 9 - S E P - 1 6

0 3 - N O V - 1 6

0 1 - D E C - 1 6

J h a n R u s h t o n P u b l i s h e rj h a n . r u s h t o n @ t i m e i n c . c o m0 2 0 3 1 4 8 7 6 1 8 K a t i e M c S w e e n e yH e a d o f F a s h i o nk a t i e . m c s w e e n e y @ t i m e i n c . c o m0 2 0 3 1 4 8 7 5 8 4 B a n d i M a n z i n i R e t a i l & B e a u t y M a n a g e rB a n d i . m a n z i n i @ t i m e i n c . c o m0 2 0 3 1 4 8 7 4 0 2 J a m e s Z a m a nB u s i n e s s E x e c u i t i v ej a m e s . z a m a n @ t i m e i n c . c o m0 2 0 3 1 4 8 7 5 7 9

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Page 19: e∂€¦ · MEDIA PACK 2016 e ∂ InStyle loves ... Whether she’s on her mobile, browsing her tablet or reading her magazine, we intensify that desire and give her all the tools

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