e2.0 summit frankfurt
DESCRIPTION
Opportunities of social networks for HR, recruitment, soucing processTRANSCRIPT
JJ Mois Année
March 2010
Social Networks Opportunities for Human Resources
Enterprise 2.0 SUMMIT October 2010 - Frankfurt
Franck La Pinta
October 2010 Enterprise 2.0 - Frankfurt
UGC Social web
Rich contents Rejection of traditional transmitters awareness of their power as media
Equals relation Transparency Personalized contact Take part in the dialog Consumerist relationship
2
A new context
Legal framework hardened High technicality
Low growth Talents war
Less generous for remuneration Less resistant Less professional Less ethical
USES OF THE WEB
RELATIONSHIP WITH
COMPANIES
OPPORTUNITIES
ISSUES
IMAGE OF BANKING SECTOR
EXTERNAL ENVIRONMENT
October 2010 Enterprise 2.0 - Frankfurt 3
New challenges
Be open and approachable
Accept an equals relation
Take part in their eco system
Posture of listening
Explain more than tempt
Proximity and modesty
Postures
Adopt a pedagogic speech
Evidences instead of promises
Adapt the speech to the target
Go and meet the candidates
Initiate the dialog
Use the same tools
Means
October 2010 Enterprise 2.0 - Frankfurt
What changing ?
4
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 = HR e-reputation
Discussion between applicants AND my employer branding
Discussion between applicants ABOUT my employer branding
What kind of discussions ?
October 2010 Enterprise 2.0 - Frankfurt
The candidate expérience
6
Société Générale web sites
Other web sites
October 2010 Enterprise 2.0 - Frankfurt 7
Consequences
Companies don’t decide the topic,
the time and the place of the discussion
Rule #2 Rule #1
Online presence is an element of the offer
and therefore a criteria of choice
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
JOB SEEKERS JOB SEEKERS
JOB SEEKERS
JOB SEEKERS JOB SEEKERS
JOB SEEKERS
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
Focused targeting 1 Discussions 2
Exchanges 3 Relays of our brand 4
4 objectives structure our presence on “the outer belt”
October 2010 Enterprise 2.0 - Frankfurt 14
HR web portfolio
VOLUME OF CONTACTS
« HOT » INFORMATION AND EXCHANGE
ONE WAY AND « COLD » INFORMATION
INTENSITY
IMAGE OBJECTIVES
RECRUITMENT OBJECTIVES
VOLUME
October 2010 Enterprise 2.0 - Frankfurt 15
Thank you
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