e121 local social marketing (complete)
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Local Social Marketing
Offering: Social Media Management Software (SMMS) delivered as a Service (SaaS)
Offices: NYC, Chicago, London, Norwalk CT (HQ)
Founded: 1998
Serving: 285 enterprise and corporate clients, including 7,800+ local outlet accounts
About Us
Sep 2010: Launched Engage121
Oct 2010: Mashable: Top Five SMMS for Business
Nov 2011: Mashable: Finalist, Digital Company of the Year
May 2012: Gartner Cool Vendor: Customer Service & Social CRM
About Us – Clients
RETAIL NGO/ASSN.
RESTAURANT AND FOODSERVICE
HEALTH AND WELLNESS REAL ESTATE
SERVICES AGENCY
FINANCE/INSURANCE CONSUMER
203-849-7208 I Engage121.com I Twitter: @engage121 Success in Local Social Marketing
What is Engage121 Complete
Why Do Local Social
Keys to Success at the Local Level
Keys to Success at the Brand Level
About Engage121
Investment
Overview
What is Engage121 Complete?
Daily posting of relevant Hot Content Engagement and reputation management Monthly promotions Social advertising management Local Social app for store use (optional) Weekly and real time reporting Leads = ROI
ROI
Reach more customers, more cost-effectively
Your potentialbrand reach
1,630K(With 1,000 Local Outlets*)
223% Increase
Your brand reach today
730K*(With no Local Outlets)
203-849-7208 I Engage121.com I Twitter: @engage121 Success in Local Social Marketing
*Used an avg. community size of 900, however, the avg. size of an E121 Outlet is 1,800
*Est. of your social presence
Why Do Local Social?
At a low per store investment, through your local social
presence, you will: Increase SEO Reach more customers Develop greater customer loyalty Increase orders -- drive more local leads Leverage existing campaigns Lower your marketing expense
Increase brand reach at the local level
203-849-7208 I Engage121.com I Twitter: @engage121 Success in Local Social Marketing
Why Do Local Social?
Simple, Fast,& Effective
Regular & Relevant Content
Capture Business
You want to build more
business, you need ways to capture leads
and orders from social
Customers are savvy, the
content needs to be consistent
fresh and engaging
Owners are busy, the local
social marketing process has to be simple and
fast
203-849-7208 I Engage121.com I Twitter: @engage121 Success in Local Social Marketing
Keys to Success at the Local Level
Local social sales funnel management
AwarenessAwareness
Purchase Intent
Purchase Intent
LeadsLeads
KPI 1:Community Growth
KPI 2:Engagement
KPI 3:Lead Capture
Sales$$$
Engage121 Complete program
Engage121 Complete ensures that each local store has its own vibrant and productive social media presence.
Our professional services team manages under a service level agreement (SLA) that achieves your KPIs; e.g., community growth, engagements, and leads.
The Guidelines:• If you or they don’t do it; we will.• If you or they do it; we won’t.• We have you and them covered, each day.
Our Approach:• Establish a service level agreement (SLA).• Your KPIs are managed by us with: (i) your content, (ii) curated content (rss feeds), and (iii) promotional Facebook Apps.• We’ll “socialize” your marketing and promotional calendar.• Monitor, report and analyze.• Refine as data informs the activity.
Email Leads Captured: 74Cost per Lead: $3.74
KPI 1 – COMMUNITY GROWTH
Community 140 325 133%
KPI 3 – LEAD CAPTURE RESULTS
DOLLARS EMAILS
DO
LLAR
S$5
$15
$25
EMAI
LS
1
3
6
Day1 Day2 Day3 Day4 Day5 Day6 Day7 Day8 Day 9 Day10 Day11 Day12
Month 1 Month 2 GROWTH
KPI 2 – COMMUNITY ENGAGEMENT INCREASE
Posts Sent 21 26 24%
Engagements 24 66 175%
Engagement per post 1.14 2.54 123%
Month 1 Month 2 GROWTH
B2C Cost Per Lead, Retail Industry Average = $15Source: HubSpot 2013 State of Inbound Marketing
B2C Cost Per Lead, Retail Industry Average = $15Source: HubSpot 2013 State of Inbound Marketing
Engage121 Complete: Example KPIs and Performance
Local Success Story – Learning Express, Sylvania OH
Hy-Vee - Chuck Osmanski
Network at Start: 363Network at End: 584
Network Growth: 61%
Reach at Start: 36,300Reach at End: 61,90Reach Growth: 69%
Total Posts: 347Total Logins: 93
Networks Leveraged:
Last 30 Days
Lifetime
203-849-7208 I Engage121.com I Twitter: @engage121 Success in Local Social Marketing
Sylvania
Network at Start: 1,099Network at End: 1,406
Network Growth: 27.9%
Reach at Start: 109,900Reach at End: 140,600
Reach Growth: 27%Total Posts: 25
Hot Content Posts: 2App posts: 0
Speak Posts: 23Total Logins: 17
Post per Login: 1.4
Networks Leveraged:
Local Success Story – California Closets, Vancouver BC
203-849-7208 I Engage121.com I Twitter: @engage121 Success in Local Social Marketing
Vancouver
Network at Start: 1,041Network at End: 1,495Network Growth: 43%
Reach at Start: 100,451Reach at End: 146,982
Reach Growth: 46%
Total Posts: 52Hot Content Posts: 43
Total Logins: 56Post per Login: .92
Networks Leveraged:
Keys to Success at the Corporate Level
Consistent Marketing
Message Across All Locations
Post Content & Monitor Across the Social Web
Capture Sales from Local Networks
Analyze Buzz, Sentiment,
Ads, Posts, and Comments
• Built-in apps that empower the ocal stores to capture leads from local social advertising
• Cross-post on 43+ Networks
• Monitor brand buzz locally & across social web
• Monitor Local Brand Compliance
• Amplify your brand message
• Track compliance to brand guidelines with approval chains
• Deliver corporate messages locally
• Track activity effectiveness for both Brand & Local initiatives
• Tailor reporting and analytics to your business
203-849-7208 I Engage121.com I Twitter: @engage121 Success in Local Social Marketing
Corporate Promotions
Local Store
Increased Brand Reach
Local Social
Local Social Marketing Integration
Outlet
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