E-Shop Hosting Package in China:

Prepared by Charlotte Lee2013 Nov

Agenda

Platform Set up

Conclusion

On-line Customer Service

Other Value-add Service

Product On-self & E-Shop Design

Marketing in E-commerce Platform

Application Procedure and Follow-up

7

6

5

4

3

2

1

Introduction

1 Editor 1 Graphic 1 Marketer

2 Customer Service

(Before Sales)

1 Stock

controller

1 Customer Service

(After Sale)

Opening E-shop take a lot of time, workload, experience and skill.

For normal e-shop, it do takes 7 staffs

Platform set up

Product On-shelf

E-shop design Marketing

Other value-add

E-Shop Hosting Package Offer in China

For small-medium company, e-shop is one of their sale channel. Existing hosting package bring certain benefit in e-shop running

Platform Set-up

Plan 1 2 3 4 5

Product analysis Χ √ √ √ √

Platform market analysis Χ √ √ √ √

E-shop data provide Provide by Brand owners

E-shop application procedure √ √ √ √ √

Traffic & Conversion rate analysis Χ √ √ √ √

E-shop Plat Χ √ √ √ √

Traffic & Conversion rate analysis Χ √ √ √ √

Product & market

Analysis

Registration & Application

E-shop Diagnose

There are 5 difference service plan offered and its service charge will be shown in slider 11

Product On-shelf & E-Shop Design

Particular / Plan 1 2 3 4 5

Data Packet￥ 0.5 /pc for extra

500 500 500 Unlimited

Unlimited

Non-data packet￥ 1 - 5 /pc for extra

200 200 200 Unlimited

Un-limit

Key Product Photo Optimization￥ 100 - 700 /design for extra

X 40 50 Key Product

Key Product

E-shop – standard template￥ 600 - 1000 /design

2 X X X X

E-shop – superior template￥ 1000 - 2000 /design

X 2 X X X

E-shop – premium template￥ 2000 - 4000 /design

X X 2 Un-limit Un-limit

Poster Design￥ 100 - 300/pc for extra

15 30 40 Un-limit Un-limit

Standard Data for On-shelf

E-shop Design

E-Shop Basic Graphic Design

Reason to buy Product Data

Product Benefit Details

Quality Guarante

On-line Customer Service

Particular / Plan 1 2 3 4 5

No of customer service staff

Promotion Plan

selection

(details will be offering in

next step)

√ √ √ √

Service hours9:00-24:00 (Except public holiday)

√ √ √ √

Before Sales ServiceBrand need to provide stock list. Customer service staff will check the list before confirm the order with end-customers

√ √ √ √

After Sales ServiceWill handle the bad comment, remind the order list at 9h00 (not include order placement)

√ √ √ √

Marketing in E-commerce Platform

Particular / Plan 1 2 3 4 5

Key Product OptimizationTheme, Title, Details Page

X 40 50 Un-limit

Un-limit

Promotion Plan adjustment and reportExtra items will be charged

X 20 50 Un-limit

Un-limit

Events Application and Marketing Tools used

X √ √ √ √

Other marketing event or PRTao community, cross-selling

X X √ √ √

Advertorial ads, Newsletter, SEO, Bloggers

X X √ √ √

Inside Platform Marketing

Outside Platform Marketing

Other Value-added Service

Particular / Plan 1 2 3 4 5

Taobao/Tmall Platform PromotionSEO in Taobao or Tmall → Increase Traffic

X X X √ √

Alibaba Platform Shop MaintainSynchronization in Taoba + Tmall

X X X √ √

Team Service5-7 staff handle the project, set up end-year target, cost estimation

X X X X √

Other marketing event or PRPlatform SEO, Picture Searching, Video Sharing, B2B Platform, Door-to-door Media, Classified Post

X X X X √

Application Procedure

Application

E-Shop Opening

MarketingC. S

Payment to hosting

1 2 3

Sign contract

Arrange Payment (3D)

Company Info. Provide

Hosting co validation

Product – photo, size, material, color, delivery address, courier fee…etc provide

Upload 30 product for testing

Marketing Plan select Star

product select discount

product and target amount

confirm promotion budget

Customer Service Info provide:

deliver address, courier fee, shop event plan

special request

Select e-shop template, design

Commission confirm to hosting every10th to 13th

Settle payment every 15th per month

Update product info @24 hours

1 week 1 - 2 week 1 week

Hosting co start to manipulate (24H)

Vendor online check

Service Plan

Plan IT Service Charges ( ￥ per annum)

Sales Commission (based on product catalog & e-shop workload)

Valid Period

1 10 000 1 – 5% 1 year

2 20 000 1 – 10% 1 year

3 30 000 1 – 10% 1 year

4 60 000 1 – 10% 1 year

5 120 000 – 360 000 To be confirmed 6 months

Service Plan

Hosting Service Price ￥ Period

Alibaba Trust

5 000 1 year

10 000 1 year

15 000 + points 1 year

Pro.1688.com 3 000 1 quarter

Taobao Platform SEO 3 000 1 month

Taobao Express 3 600 1 quarter

Customer service Sub-contract

1000 + points 1 month

E-shop design template & design > 600 1 time

Prepared by Charlotte Lee2013 Nov

THANK YOU

Appendix -

Appendix -

Appendix -

• Select potential product to prepare as next Star product

• Stock Clearance

• UPS, high inventory product, raise marketing budget

• Low cost generate traffic

All product Promot

e

Star Product

Potential

Product

Stock Clearan

ce