marina marketing2
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Guaranteed Visibility/ Implied Results!The most informative boat slip directory on
the web!Quickly fill your empty boat slips by exposing them to thousands of boaters in the area. PickASlip.com’s demographic is YOUR target market and it can be easily proven. Put us to the test today!
What’s wrong with this picture?
Great marina, beautiful location…
…poor exposure online.
You must make yourself visible to boaters who are searching in your area in order to reach your marina’s full potential!
Your marketing struggles are now a thing of the past thanks to www.PickASlip.com
Marketing and ExposureMarketing
Avenues:
InternetNewspaperRadioTelevisionWord of mouth
Key Drivers of Successful Marketing:
Effective
Efficient
Return on Investment (ROI)
Continued Improvement
Pick A Slip vs. other Directories(Effective)
PickASlip.com Market listings on an
individual basiso Assures visibility in
top search enginesGuarantee 1st page
search resultso Google, Yahoo, and
Bing
Other DirectoriesMarket their homepage
ONLYo Users search through
numerous competitorsAssume that the entire
industry uses them exclusively
Do not guarantee visibility of any kind
How Can We Guarantee Visibility?(Efficient)
Search Engine Optimization (SEO)1)Keyword Placement Dropping search keywords:
o Titleo Descriptiono Mapo Meta keywordso Description (HTML Coding)
What does that mean?We embed the most commonly used keywords searched by boaters in that prospective area within the HTML coding.
How Can We Guarantee Visibility?(Efficient)
2) SynchronizationIt’s important that everything behind the
scenes of a particular listing is relevant and contains similar/ useful information.
3) ConsistencyRelevant information linked accurately every
time!
Affecting the Bottom Line (ROI)*One slip’s yearly rent on average is between $600 - $30,000
Pick A Slip Pricing Competitors’ Pricing
MarinasRegular Listing
o $579.95/yearEnhanced Listing
o Show up on the home page for $24.95/month plus the yearly charge of $579.95. you can choose to be taken
off the featured list at any time.
Marinas $100-$450/month
- or -$1200-$5400/year
Why Not?Even if you only have one boat slip available
o At our yearly rate you can keep it filled while bringing in revenue!
You need just ONE renter (per year) to earn profit!
We can show you physical results reinforced by Google Analytics.
Why Doesn’t Every Marketing Directory Do These Things?
It takes time and money in order to do this.o If marinas and individual boat slip owners are paying them
to simply have their name on a list, why complicate things?
We are interested in doing more than the status quo
What we are really doing is creating mutually beneficial relationships that will last.
Here’s how it works!
We are ranked #1 following paid AdwordsWhy pay per click when you can show up at the top for free?
All Pertinent Information is Listed!Click the picture below to see it work live!
PriceNumber of SlipsDate AvailableMarina NameContact NameAddressPhoneEmail <linked>Website <linked>Google Map <linked>Up to 5 pictures Rating
Social media links for boaters to further expose your listing!Facebook, Twitter, Blogs, and hundreds more!
All Pertinent Information is Listed!Click the picture below to see it work live!
Property type/termsLocation
Your description of the listing
Interactive Google Map showing exact location
Google map linking users to your Pick A Slip profile
ALL amenities listed (we assist you with listing amenities you might have overlooked to list!)
Reviews from users of the site with rating
Continued ImprovementIt is our mission at Pick A Slip:
o To always be actively seeking out and improving our visible positions online
o To maintain visible positions of those we have listed
We have a young and talented marketing team with a love for everything boating.
It is the mindset of this marketing team to always challenge the industry and our tactics.
Doing this drives us to put our ideas and strategies into practice on a regular basis.
Additional BenefitsWe assist you in creating better listings!
o Many listings on the web offer very little information that people are searching for. We use no brainer check boxes to help you add all info, with ease!
Provide Data Analytics (after the first year)o Hits, unique hits, page views, bounce rate, conversion rate,
and referred trafficWe even get your website more visibility!
o Non-reciprocating back-links (that we provide on your listing page) bring more value to your own marina’s website!
Overall Exposureo We expose you within the top searches made by boaters
searching for slips/ docks. Boaters of all kinds are being exposed to your marina name, location, and value!
How Do I Sign Up?Fill out a questionnaire right on the website!The more information provided, the more
searchable and sellable the listing becomes.
Payment Credit Card over the phone or internet.
o 12 months starting from the date your listing is made searchable and sellable.
Company Check
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