e marketing
DESCRIPTION
These slides were presented on my eBusiness course on spring 2013TRANSCRIPT
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How does
eMarketing
differ from
traditional marketing?
Johanna Heinonen
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*• Easy
• Cheap
• Does not require personnel
• Should be done as marketing in traditional medias
• Is only Facebook
**• Plan it carefully
• Use time for it
• Hire / appoint people to do it
• Measure it and follow it up
• Planning eBusiness follows the same pattern as planning
the traditional business
• eMarketing channels are just channels among other
channels
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*1. Introduction and idea
2. Analyses
3. Strategical decisions
3.1. Target group
3.2. Strategical values
3.3. Goals and objectives for marketing plan
4. Implementation
4.1. Product eBusin
ess
eBusin
ess
4.1. Product
4.2. Price
4.3. Place
4.4. Personnel
4.5. Promotion
5. Budget, timetable and responsibilities
6. Follow-up
eBusin
ess
eBusin
ess
Planning is really important!!
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PPI, PPC
Tags,keywords, SEO
Domain name
Number of visitors
Portals, catalogues
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Banners, pop-ups
Competitions, Ads
Email, SMS
Affiliate marketing
Traditional
Targeted
marketing to
specific groups in
the future
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References
Testimonial
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27 January 20142011 Conference on Social Media in Hospitality
and TourismJH / 12
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Johanna Heinonen
Sähköposti
johanna.heinonen-
[email protected]@haaga-helia.fi
tai
Puh.
050 357 8667