Copyright ©2012 eMarketer, Inc. All rights reserved.

The State of Mobile in Mexico 2

Mobile Carriers and Mobile Transactions 5

Brands and Marketers Prepare for the Mobile Revolution 5

Related eMarketer Reports 6

eMarketer Interviews 6

Related Links 7

December 2012

Executive Summary: Mobile phone adoption in Mexico has been slow, hobbled by general economic conditions and by a lack of competition in the mobile space, which has kept prices high for advanced mobile devices and for data plans. Compounding the situation, cultural preferences have helped hold back widespread adoption of postpaid phone plans, which tends to be a bellwether for increased mobile use. 139359

And yet, there are clear signs of mobile growth on the horizon. The nation’s two largest mobile carriers, which provide service to roughly 90% of Mexico’s mobile lines, have launched limited 4G-LTE services and are expected to continue expanding those networks. They are also offering aggressive subsidies for advanced mobile devices in order to lure prepaid plan holders into more lucrative and longer-lasting postpaid data plans. These strategies could mean lower price points for entry-level and lower-income consumers interested in acquiring 3G devices, and further growth among early 4G adopters with higher incomes.

When consumers do make the switch to faster and more advanced phones, advertisers will be ready to reach them. Mobile advertising is already taking a greater chunk of digital budgets in Mexico than in more advanced digital advertising markets.

Growth can’t be taken for granted, though. Market watchers note that Mexico’s prepaid market is still at 84% of all mobile users, internet use is mainly limited to high- and medium-income households, device and plan prices are still an entry barrier, and there is a lack of competition among carriers.

Those are major obstacles to overcome before a viable mobile market for advertisers and retailers becomes a reality.

Key Questions

■ Why is Mexico’s mobile market lagging behind those of similarly developed countries?

■ What is the profile of the typical mobile user in Mexico?

■ When will Mexico’s smartphone user audience reach critical mass for marketers?

millions, % of population and % changeMobile Connections in Mexico, 2010-2016

2010

90.0

80.0%

7.8%

2011

95.0

83.5%

5.6%

2012

98.0

85.2%

3.2%

2013

100.0

86.0%

2.0%

2014

102.0

86.8%

2.0%

2015

104.0

87.6%

2.0%

2016

106.0

88.4%

1.9%

Mobile connections % of population % change

Note: data is for Dec of each year; includes the total number of mobileconnections, for mobile phones as well as for nonvoice devices, such asinternet access devices (e.g., wireless modem cards, netbooks and mobileWi-Fi hotspots), ereaders, tablets and telematics systemsSource: eMarketer, April 2012139359 www.eMarketer.com

Osbaldo Franco ofranco@emarketer.com

Contributors Tobi Elkin, Kris Oser

Mobile Mexico: Overcoming Obstacles to Growth

Mobile Mexico: Overcoming Obstacles to Growth Copyright ©2012 eMarketer, Inc. All rights reserved. 2

The State of Mobile in Mexico

Mobile activity in Mexico is markedly low when compared to other countries in a similar stage of economic development. In Latin America in particular, mobile penetration of the population is far greater in Argentina, Brazil and Chile than in Mexico.

Financial, cultural, and political forces have helped cap Mexico’s adoption of mobile. But some of those forces are easing. eMarketer expects solid if not spectacular growth over the next three years in key mobile categories such as smartphone penetration and mobile internet use.

While the new wave of growth will not bring Mexico to mobile parity with more developed economies like the US or the UK—or with even some of the large Latin American countries—it will take the market past some key tipping points of mobile usage, creating a true market for mobile advertising and for mobile commerce.

Mobile Mexico: Mobile Connections

The starting point for an understanding of mobile in Mexico is the country’s overall mobile penetration rate. eMarketer estimates the number of mobile connections in Mexico at 98 million for the year 2012, equal to 85.2% of the total population.

By comparison, the number of mobile connections as a percentage of population in Brazil is 134%, according to eMarketer’s estimates. In Argentina, the percentage is closer to 140%. To put these figures in a global context, mobile connection penetration of the population in the US, UK and mobile laggard Japan will reach 111%, 131% and 99%, respectively in 2012.

In developing economies, mobile users often take multiple prepaid plans and then mix and match them to maximize use while minimizing costs. But the relatively low number of mobile connections in Mexico suggests that even price-driven mix-and-match mobile usage is not that widespread.

Furthermore, the ratio of mobile phone users to mobile connections in Mexico indicates that a central trend to Brazil’s mobile expansion, the use of multiple SIM cards to avoid inter-carrier connection fees, may not support mobile usage growth in Mexico in the same way. eMarketer estimates the number of mobile phone users in Mexico will reach 63 million this year, or 1.55 mobile connections per mobile phone user. Brazil, on the other hand, will boast 276 million mobile connections and 119 million mobile users in the same period, a 2.32 lines-per-mobile user ratio. In the US, the ratio will be 1.45 in 2012.

millions, % of population and % changeMobile Phone Users in Mexico, 2010-2016

2010

55.1

49.0%

10.1%

2011

59.1

52.0%

7.3%

2012

63.2

55.0%

6.9%

2013

67.4

58.0%

6.6%

2014

71.7

61.0%

6.3%

2015

75.4

63.5%

5.2%2016

79.1

66.0%

5.0%

Mobile phone users % of population % change

Note: mobile phone users are individuals of any age who own at least onemobile phone and use the phone(s) at least once per monthSource: eMarketer, April 2012139314 www.eMarketer.com

139314

eMarketer projects limited growth in mobile connections over the foreseeable future, with the number of connections as a percentage of the population only edging up to 88.4% by 2016.

eMarketer’s estimates are in line with other researchers’ data for Mexico. Among five separate forecasts released in the last year, the common prediction was that Mexico’s connections will not exceed 100% of the country’s population before 2017.

% of population

Comparative Estimates: Mobile ConnectionPenetration in Mexico, 2010-2016

BuddeComm,Aug 2012

eMarketer*,April 2012GSM Association,Feb 2012COFETEL,March 2012

ITU, July 2012

2010

81.0%

80.0%

-

81.3%

-

2011

85.0%

83.5%

87.0%

84.2%

82.4%

2012

89.0%

85.2%

-

-

-

2013

-

86.0%

-

-

-

2014

-

86.8%

-

-

-

2015

-

87.6%

-

-

-

2016

98.0%

88.4%

-

-

-

Note: *data is for Dec of each year; includes the total number of mobileconnections, for mobile phones as well as for nonvoice devices, such asinternet access devices (e.g., wireless modem cards, netbooks and mobileWi-Fi hotspots), ereaders, tablets and telematics systemsSource: eMarketer, April 2012; various, as noted, 2012147663 www.eMarketer.com

147663

Mobile Mexico: Smartphone Usage

Given Mexico’s trailing mobile connection rate, it should come as no surprise that its smartphone penetration rate is also quite low.

eMarketer estimates that 24% of Mexico’s mobile users will be smartphone users this year, which works out to just 13% of the total population.

Mobile Mexico: Overcoming Obstacles to Growth Copyright ©2012 eMarketer, Inc. All rights reserved. 3

Smartphone Users and Penetration in Mexico,2010-2016

Smartphoneusers (millions)—% change

—% of mobilephone users

—% of population

2010

3.3

120.2%

6.0%

2.9%

2011

8.9

168.3%

15.0%

7.8%

2012

15.2

71.1%

24.0%

13.2%

2013

22.2

46.6%

33.0%

19.1%

2014

28.7

28.8%

40.0%

24.4%

2015

36.2

26.2%

48.0%

30.5%

2016

43.5

20.3%

55.0%

36.3%

Note: smartphone users are individuals of any age who own at least onesmartphone and use the smartphone(s) at least once per monthSource: eMarketer, April 2012139346 www.eMarketer.com

139346

And those penetration levels, which are already low in comparison to similar markets, may make Mexico’s smartphone landscape seem more robust than it actually is, because a large portion of the smartphones in circulation are relatively old, second-hand devices, and nearly half of them do not have a data plan. To access the web, owners of these devices rely on a network of Wi-Fi hotspots deployed across the nation by fixed internet providers. So, even as smartphone ownership has shot up in the last 12 months and is expected to continue to grow rapidly, data plan adoption remains weak.

Mexico’s rate of smartphone penetration is sharply lower than those of more developed economies in Europe and North America, and tends to trail even those countries whose economies are in a similar stage of development. While smartphone penetration will grow rapidly in the coming years, the gains won’t be enough to completely close the gap with Argentina, Brazil, or a number of other key developing economies around the world.

eMarketer’s estimates for smartphone uptake are in line with other firms. According to a Google study conducted by Ipsos MediaCT and TNS Infratest earlier this year, about 20% of Mexico’s online population owned a smartphone. The results of this Q1 2012 study were similar to eMarketer’s estimate of 22% penetration as of the end of 2011.

The Competitive Intelligence Unit (CIU), a telecommunications consultancy based in Mexico City, estimated that smartphone penetration among mobile phone users in Mexico was 20.1% in Q2 2012, while eMarketer puts the measure at 24.1% for the full year of 2012.

Taken together, the estimates are uniform in showing a still-small percentage of people in Mexico using smartphones.

Not surprisingly, smartphone ownership is mainly clustered among Mexico’s middle class. The CIU estimates that individuals in the various “C” socioeconomic levels (SEL) made up 79% of smartphone ownership in Mexico in September 2012. The C SELs are viewed as Mexico’s middle and upper middle classes and are generally associated with annual household incomes ranging from $15,000 to $45,000 for the middle class and $45,000 to $100,000 for the upper middle class.

Mobile Mexico: Prepaid vs. Postpaid

Perhaps the most telling statistics about Mexico’s mobile market have to do with its notably slow adoption of postpaid mobile plans.

Postpaid plan adoption is a key driver of increased use of more advanced mobile platforms. The monthly payment commitment and the subsidies that are a part of postpaid plans are major usage spurs.

According to GSM Association and A.T. Kearney, 86% of Mexico’s mobile subscriptions last year were prepaid.

To put Mexico’s low postpaid plan adoption rate in perspective, consider data from other countries. GSM Association and A.T. Kearney reported in November 2011 that 20% of mobile plans in Brazil were postpaid, while the figure was 49% in the UK and fully 99% in Japan.

Without a sharp increase in postpaid plan uptake, it’s hard to imagine widespread smartphone adoption. CIU estimates that less than 9% of prepaid plan holders owned a smartphone in Q2 2012, while 84% of postpaid plan customers did so in the same period.

To date, the transition to postpaid plan predominance by Mexico’s mobile industry has been slow. According to Comisión Federal de Telecomunicaciones (COFETEL) data, the share of postpaid subscriptions in the country increased by only 3.3 percentage points in the last four years.

% of total

Prepaid vs. Postpaid Mobile Subscriptions in Mexico,Q2 2009-Q2 2012

Q2 200988.1% 11.9%

Q2 201086.8% 13.2%

Q2 201186.0% 14.0%

Q2 201284.8% 15.2%

Prepaid Postpaid

Source: Comisión Federal de Telecomunicaciones (COFETEL), Oct 25, 2012146949 www.eMarketer.com

146949

Mexico’s largest mobile carrier, América Móvil’s Telcel, announced early this year that it would work to increase its base of postpaid plan customers. It is too early to tell what the effect of those efforts will be, but given América Móvil’s dominance (it controls two-thirds of the market), the change could be significant.

Early indications do suggest that America Movil’s efforts are making a difference. The company said it had a net gain of 1.2 million mobile lines in Q3 2012 compared with a year earlier. The gain came solely from postpaid plans, which

The State of Mobile in Mexico

Mobile Mexico: Overcoming Obstacles to Growth Copyright ©2012 eMarketer, Inc. All rights reserved. 4

expanded by 17.3% year over year. Meanwhile, prepaid lines receded a marginal 0.1% in the same period.

Mobile Mexico: The Mobile Web

eMarketer predicts there will be 17.1 million mobile internet users in Mexico this year.

Mobile Internet Users and Penetration in Mexico,2010-2016

Mobile internetusers (millions)—% change

—% of mobilephone users

—% of population

2010

5.0

65.2%

9.0%

4.4%

2011

11.2

126.5%

19.0%

9.9%

2012

17.1

52.0%

27.0%

14.9%

2013

23.6

38.2%

35.0%

20.3%

2014

30.1

27.6%

42.0%

25.6%

2015

37.7

25.2%

50.0%

31.8%

2016

45.1

19.7%

57.0%

37.6%

Note: mobile phone users of any age who access the internet from amobile browser or an installed application at least once per month;excludes SMS, MMS and IMSource: eMarketer, April 2012139330 www.eMarketer.com

139330

According to an October 2012 Accenture report, 78% of male and 70% of female internet users in Mexico said they had accessed the web via mobile devices at least once in the 12 months prior to taking the survey.

According to Google, nearly nine in 10 smartphone owners in Mexico used their phones to go online from home and three-quarters did so from work locations. Only 64% of smartphone owners said they went online on their phones while “on the go.”

Only 45% of internet users polled by the Interactive Advertising Bureau México (IAB México) and Millward Brown said they went online on their mobile phone—either feature phones or smartphones. But a majority of respondents (91%) said they used basic functions like voice calling and the alarm clock on their device. Entertainment activities such as listening to MP3 files and over-the-air radio, taking photos or playing games on phones were performed by 70% of respondents. Only a third of those polled said they did online tasks such as emailing, social networking or web searching through their phones.

A Three-Way OS Race

In Latin America, Research In Motion (RIM) has found a safe haven amid the losses it has experienced in most markets around the globe. RIM is holding its ground in the region and had kept the top spot in smartphone sales for eight consecutive quarters until early 2012, according to a statement by Rick Constanzo, RIM’s then CEO for Latin America and now its executive vice president of global sales, during the Be First conference in Cartagena, Colombia, in May 2012, as reported by CNNExpansión.

According to the May 2012 Google survey “Our Mobile Planet,” conducted by Ipsos MediaCT and TNS Infratest, BlackBerry

was the top operating system in Mexico. The survey found that 25% of smartphones in Mexico used the BlackBerry OS, while 24% were Android devices. BlackBerry was the top choice among females (26%), while Android had an edge among males (26%). Apple’s iOS was third overall at 13%, followed by Symbian, the discontinued Nokia mobile OS, at 10%.

% of respondents in each group

Smartphone Ownership in Mexico, by OS and Gender,March 2012

Android BlackBerry iOS Microsoft Symbian Other

Male 26% 24% 14% 7% 12% 3%

Female 22% 26% 11% 9% 6% 4%

Total 24% 25% 13% 8% 10% 3%Source: Google, "Our Mobile Planet" conducted by Ipsos MediaCT and TNSInfratest, May 15, 2012147371 www.eMarketer.com

147371

Kantar Worldpanel data cited by Latin Link in November 2012 showed Android as the new leading OS in the country, with a 37% share of the market, and RIM in second place at 29.7%. Symbian, however, had a stronger presence in the market, according to the Kantar estimate, than in Google’s study, with a 20.2% market share.

Though it is foreseeable that Symbian will gradually lose ground as more Android, BlackBerry and Windows Phone devices make their debut in Mexico, its continued relevance points up an important cultural trait. Mexicans do not toss things out. Instead, they re-use them, hand them down or otherwise max out the life span of material possessions. Three-quarters of respondents to a September 2012 CIU survey said they keep, sell or hand down their older devices when they buy a new one.

This behavior has allowed older operating systems to continue to hold a meaningful share of Mexico’s mobile market. It has also affected mobile data plan adoption trends. Second-hand devices often end up with mobile users who can’t afford or are not interested in committing to relatively expensive postpaid data plans. Instead, these users opt for prepaid voice plans while taking advantage of Mexico’s Wi-Fi hotspot network.

Slashing spending as much as possible comes naturally to many people in a country where nearly half of all households (45%) have annual incomes below $12,000.

The State of Mobile in Mexico

Mobile Mexico: Overcoming Obstacles to Growth Copyright ©2012 eMarketer, Inc. All rights reserved. 5

Mobile Carriers and Mobile Transactions

Limited competition among mobile carriers is arguably the biggest obstacle to growth for the mobile market in Mexico.

Despite a flurry of new regulatory measures aimed at breaking América Móvil’s lock on Mexico’s telecommunications market, the incumbent mobile and landline telephone provider—through subsidiaries Telcel and Telmex—still holds nearly 70% and 80% of those markets, respectively.

Competitors like Movistar, a subsidiary of Spain’s Telefónica, and Iusacell point fingers at América Móvil, accusing the telecom giant of anti-competitive practices. Meanwhile, América Móvil demands that its competitors invest in their own infrastructure.

Until 2011, Telcel charged MXN0.95 ($0.08) per minute to other carriers for calls ending in its network. Meanwhile, it offered similar or lower prices to its own users, depending of the plan they were in. Mexican antitrust regulators imposed a MXN12 billion (roughly $1 billion) penalty on América Móvil, finding that it had taken advantage of its market power. To avoid paying the hefty penalty, América Móvil agreed in May of this year to lower the interconnection fee to MXN0.36 ($0.03) immediately, and to further reduce it until it reaches MXN0.31 ($0.02) per minute in 2014.

Beside regulation and competitive issues, the price barrier may be the most important challenge that carriers and manufacturers must overcome in Mexico. As José María Fregoso, RIM’s managing director for Mexico and Central America, put it, “The main challenge is to be able to lower the [price] barrier and have an entry-level offer that is significant and that is available to everyone.”

Aside from price issues, postpaid plan uptake is stymied by the limited use of credit cards in Mexico. In a country of roughly 115 million people, there are only 25 million credit cards in circulation, according to Banco de México.

Consumers’ tendency to use cash rather than credit not only challenges the ability of mobile carriers to expand their user base, it also holds back ecommerce. To promote mobile commerce, Telcel and Movistar have formed alliances with device manufacturers, banks, credit card companies and retailers to allow mobile payments and money transfers among mobile phones or to bank accounts via SMS interfaces.

In the last 18 months, Banco Mercantil del Norte (aka Banorte), Inbursa and Banamex, the Mexican subsidiary of Citigroup, have launched mobile banking initiatives that allow users to open and manage banking accounts as well as to make payments via SMS, all via a feature phone and without ever having to go to a bank branch.

Banamex is also developing a mobile wallet for smartphones that will likely be integrated with the near field communication (NFC) technology rollout started by the bank this year.

Brands and Marketers Prepare for the Mobile Revolution

Experimenting with digital advertising has been a gradual process for marketers in Mexico. Many larger advertisers only joined the fray in 2011. Mobile, however, appears to be gaining popularity much faster among brands and marketers.

This year, IAB México and PricewaterhouseCoopers (PwC) released the first mobile ad spending report ever assembled in Mexico. The report showcased 2011 mobile ad spending data and estimated that mobile advertising represented about 7% of digital ad spending that year. By comparison, the local branches of the Interactive Advertising Bureau (IAB) and PwC in Spain, the UK and the US estimated that mobile ad spending in those countries represented only 2%, 4% and 5%, respectively, of digital ad spending in 2011.

While it is worth noting that overall digital ad spending in Mexico is just a fraction of that of the more developed markets in Spain, the UK and the US, the findings in the IAB México study hint at a quick adoption of mobile advertising by those marketers in Mexico who were more likely to have started working in both online and mobile platforms simultaneously from the get-go.

Perhaps due to their experience with online platforms, some brands are already expanding their advertising and marketing efforts to mobile devices at a time when the mobile market in Mexico remains underdeveloped at large. As Mayra Hara, interactive marketing manager at Coca-Cola México, put it, “We have to invest now, even though [the mobile market] is not that massive. We have to learn how to get to the consumer [as well as] the processes that we have to implement for all these mobile initiatives.”

Coca-Cola México is no newcomer to mobile. After streamlining its online strategy, the beverage giant has successfully deployed online initiatives such as Coke TV and Coke FM on all mobile platforms in the last two years and devoted 10% of its digital budget to mobile initiatives this year.

Even though only one of every four mobile phones in Mexico is a smartphone, marketers are investing a great deal of their mobile budgets in display ads and branded apps. According to IAB México and PwC, 83% of mobile budgets go to actual ads and three quarters of that portion goes to display ads in mobile portals. The remaining 17% is invested in development, with half of those development programs devoted to mobile apps.

But SMS marketing and advertising are still popular, as well. According to March 2012 data from IAB México and Millward Brown, SMS ads were the type of mobile ads most commonly recalled by Mexico’s mobile device owners.

Mobile Mexico: Overcoming Obstacles to Growth Copyright ©2012 eMarketer, Inc. All rights reserved. 6

% of respondents

Types of Mobile Ads Recalled by Mobile DeviceOwners in Mexico, March 2012

SMS73%

Email16%

Social networks13%

Mobile portals12%

Apps/games7%

Multimedia message6%

Bluetooth2%

Note: n=996 ages 13+ who recalled receiving mobile adsSource: Interactive Advertising Bureau México (IAB México) and MillwardBrown, "Estudio de usos y hábitos de dispositivos móviles" sponsored byMobext and Terra, Sep 26, 2012146564 www.eMarketer.com

146564

Given the overwhelmingly large percentage of feature phones in Mexico’s mobile market, it makes sense to use SMS and other technologically simpler measures to reach consumers. As Gerardo Fernández Velarde, head of marketing and operations at C-MOVIL, the mobile subsidiary of Corporación Interamericana de Entretenimiento (CIE), explained: “Many marketers think they need to build an app or something similar for smartphones, but that is not actually true. In Mexico, 80% to 85% of [mobile] users have feature phones, and the marketers can begin by campaigning with SMS, mobile sites, etc.”

Many marketers in Mexico are holding back because they do not yet feel comfortable with mobile media. In the opinion of Gastón Bercún, founder and CEO of HUNT Mobile Ads, a mobile advertising network based in Argentina but with continental outreach, “uncertainty, more than obstacles” is what makes marketers hesitate on mobile. “What they are not sure about yet is how their brands should deploy their first experience in the mobile environment,” he said.

Related eMarketer Reports

Mexico Online: Usage Grows as Access Obstacles Give WayGlobal Media Intelligence Report: Latin America Brazil Online: An Increasingly Mobile Market

eMarketer Interviews

Marketing in Mexico: For Market Leader RIM, Biggest Challenge Is the Upgrade

José María Fregoso Managing Director for Mexico and Central America

Research In Motion Interview conducted on October 30, 2012

B2B Perspectives: Mobile Is Key Says Xerox Mexicana

Luis Heredia Marketing Manager

Xerox Mexicana Interview conducted on October 26, 2012

Marketing in Mexico: Cinepolis Embraces Mobile

Miguel Mier Global Chief Operating Officer

Cinépolis Interview conducted on October 29, 2012

Marketing in Mexico: Coca-Cola Mobile Presents Sports and Music Video Mayra Hara Interactive Marketing Manager

Coca-Cola México Interview conducted on October 24, 2012

Gastón Bercún Founder and CEO

HUNT Mobile Ads Interview conducted on October 17, 2012

Arturo Caro Senior Vice President Digital

Edelman México Interview conducted on October 15, 2012

Mariana Villarreal Managing Director

JeffreyGroup, Mexico City Interview conducted on October 17, 2012

Brands and Marketers Prepare for the Mobile Revolution

Mobile Mexico: Overcoming Obstacles to Growth Copyright ©2012 eMarketer, Inc. All rights reserved. 7

Gerardo Fernandez Garcia Velarde Head of Marketing and Operations

C-Movil Interview conducted on October 22, 2012

Erasmo Rojas Director of Latin America and the Caribbean

4G Americas Interview conducted on October 22, 2012

Related Links

4G Americas A. T. Kearney América Móvil Asociación Mexicana de Agencias de Investigación de Mercado y Opinión Pública Banamex Banco Mercantil del Norte C-MOVIL Cinépolis Coca-Cola México The Competitive Intelligence Unit Corporación Interamericana de Entretenimiento Edelman México Google GSM Association HUNT Mobile Ads Instituto de Investigaciones Sociales Interactive Advertising Bureau México Interactive Advertising Bureau Spain Interactive Advertising Bureau UK Ipsos MediaCT JeffreyGroup Mexico City Millward Brown Movistar México PricewaterhouseCoopers Pyramid Research Research in Motion Telcel Telefónica México Telmex TNS Infratest Universidad Nacional Autónoma de México Xerox Mexicana

Editorial and Production Contributors

Nicole Perrin Associate Editorial DirectorCliff Annicelli Senior Copy EditorEmily Adler Copy EditorDana Hill Director of ProductionJoanne DiCamillo Senior Production ArtistStephanie Gehrsitz Production ArtistAllie Smith Director of Charts

eMarketer Interviews

The world’s go-to source for information on digital marketing, media and commerce.

In the fast-paced digital world, it is neither prudent nor professional to make business decisions based solely on a single source. eMarketer helps companies minimize risk and maximize opportunity by providing…

COLLECTIVE WISDOM

COVERAGE See all aspects of what is happening today in digital marketing, media and commerce.

COLLECTION Information is gathered from thousands of research sources around the globeand hundreds of interviews with industry professionals a month.

CURATION eMarketer sifts through the clutter, vets data for accuracy and distills information to its essential intelligence – to save you time.

COMPARISON Side-by-side source comparison charts display all relevant information on a topic in one place.

CONTEXT Focused, clear and concise, eMarketer reports provide a quick, complete picture of fast-changing digital trends to make sense of complex issues.

CONVENIENCE The information you need is accessible 24/7 from your PC, laptop, tablet or smartphone—and downloadable in PDF, Excel, JPEG or PowerPoint formats.

CONFIDENCE For 15 years, eMarketer has been recognized as the standard for media coverage of the digital world—cited more than 4,000 times in the New York Times and Wall Street Journal alone—and relied on by major brands and advertising agencies around the globe.

COMPETITIVENESS No one in business wants to be surprised, so see the trends coming and make certain your organization always has the latest, most accurate and comprehensive digital information available—with an eMarketer Corporate Subscription.

To schedule a conversation or customized demonstration, go to eMarketer.com or call 212-763-6010