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EMAIL MARKETING SOFTWARE W W W . P E R Z O N A L I Z A T I O N . C O M

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Page 1: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

EMAIL MARKETING SOFTWARE

W W W . P E R Z O N A L I Z A T I O N . C O M

Page 2: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

WHAT IS EMAIL MARKETING?

Email marketing is a type of direct marketing that makes use of electronic mail as a means of

communicating marketablemessages to an audience.

Page 3: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

In the broader sense, every email sent to a probable or existing customer could be taken as email marketing.

IN OTHER WORDS ...

Page 4: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

EMAIL MARKETING USUALLY AIMS TO

- Augment the relationship of a trader with its present or prospective customers and to persuade customer loyalty

- Gain new customers or persuade existing customers to buy something right away

- Add advertisements to emails sent by companies to their customers.

Page 5: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

MARKETERS’ FAVORITE EMAIL MARKETING SOFTWARE

MailChimp

Campaign Monitor

Constant Contact Emai l Market ing

SendinBlue

Page 6: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

THROUGH MAILCHIMP..You can send emails, gather statistics and can use it to improve your performance.

Page 7: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

WITH THE HELP OF

You can use some action-based auto-responders.

Page 8: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

Offers email marketing services as well as SMS campaigns along with the

transactional emails

Page 9: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

Constant Contact Email Marketing takes a step further to add a bit of

personalization to your email campaigns

Page 10: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

Email marketing automation

software with a view to automate

recurring jobs like emails, social

media, and other website actions.

WHAT IS THE NEXT BIG THING

IN EMAIL MARKETING

CAMPAIGNS?

Page 11: E M A I L M A R K E T I N G S O F T W A R E · EMAIL MARKETING USUALLY AIMS TO - Au g m ent t he relat io ns hip o f a t rader w it h it s pres ent o r pro s pect ive cu s t o m ers

T H A N K Y O U

L O O K I N G F O R M O R E C O N T E N T O N E C O M M E R C E ?

D I S C O V E R