e-learning content is everywhere | knowledgevision
TRANSCRIPT
![Page 1: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/1.jpg)
Briefing for Forrester Research
The world’s most flexible online presentation platform
E-Learning Content is Everywhere!Bring it to Life with Online Video Presentations
Learning 2012
KnowledgeVision Systems, Inc.Michael E. Kolowich, Founder/[email protected](978) 254-1221
@MichaelKolowich
- 1 -
![Page 2: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/2.jpg)
- 2 -
“To see what isin front of our noseis a constant struggle.”
-George Orwell “In Front of Your Nose”
![Page 3: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/3.jpg)
So it is with e-Learning Contentin our organizations…
- 3 -
![Page 4: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/4.jpg)
…e-Learning content is alreadyall around us!
- 4 -
![Page 5: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/5.jpg)
That’s content!
Every time an executive keynotes a conference…
- 5 -
Company: Marketo
![Page 6: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/6.jpg)
That’s content!
Every time an expert gives a lecture…
- 6 -
Company: Harvard Business Press
![Page 7: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/7.jpg)
That’s content!
Every time a product manager gives a briefing…
- 7 -
Company: Australis Aquaculture
![Page 8: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/8.jpg)
That’s content!
Every time a technologist gives a chalk talk…
- 8 -
Company: Alcatel-Lucent
![Page 9: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/9.jpg)
That’s content!
Every time a unit manager gives an orientation…
- 9 -
Company: Randstad
![Page 10: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/10.jpg)
That’s content!
Every time a thought leader gives a talk…
- 10 -
Company: SellingPower
![Page 11: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/11.jpg)
That’s content!
Every time you’ve got an outside guest at one of your meetings…
- 11 -
Company: Masie Center/Learning 2011
![Page 12: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/12.jpg)
- 12 -
How much potentiale-Learning content is lurking “in the wild” in your organization?
![Page 13: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/13.jpg)
Here’s the rub… The most effective
online learning medium is video.
But video content creators are feeling enormous budget pressure.
DEMAND for online video growing much faster than budget.
- 13 -
Video producers:56% more demand,24% more budget
Video demand growth
Video budget growth
0%20%40%60%
Growth in demand vs. budget
Source: Interactive Media Strategies Video producer study, 2012
![Page 14: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/14.jpg)
Key questions about “In-The-Wild”e-Learning Content
How do you recognize it? How do you capture it? How do you get it online? How do you make it engaging? How do you measure its usage and
effectiveness?
- 14 -
cost-effectively!
![Page 15: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/15.jpg)
Most – but not all – “In-The-Wild” learning content starts with two essential elements
- 15 -
Presentation slides, charts & images A good communicator/storyteller
Company: Alcatel-Lucent
![Page 16: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/16.jpg)
The Interactive Online Presentation combines these essential elements, and improves on them
- 16 -
Company: Alcatel-Lucent
Presentation slides,charts & images
Searchabletranscript
or translation
Dynamic referencelinks, footnotes,
& virtual handouts
Programmablezoom controlStreaming video
(with high-qualityaudio!)
Clickabletable of contents
for navigation
Customized playertemplates to fitin your website
Connections toLearning Management
System
![Page 17: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/17.jpg)
Here’s what we’re going to do today
Show you some great examples of “In-The-Wild” online presentation applications for e-Learning
Draw best practices lessons from them
Build & deploy an online presentation for you, in real time
Leave you with a free tool that will let you get started with online presentations within 15 minutes
- 17 -
![Page 18: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/18.jpg)
Case Example: Randstad USAApplication: Employee education
- 18 -
![Page 19: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/19.jpg)
- 19 -
Source: management training
Tactics: Active use of footnotes Virtual handouts (downloads) Connection to Learning
Management System
Case Example: Randstad USAApplication: Employee education
![Page 20: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/20.jpg)
Case Example: MarketoApplication: Customer/market education
- 20 -
![Page 21: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/21.jpg)
Case Example: MarketoApplication: Customer/market education
- 21 -
Source: executive talk at customer conference
Tactics: Active use of
footnote/reference links Time-stamped table of
contents Both text and thumbnail
navigation Engagement scoring,
connected to sales/marketing systems
![Page 22: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/22.jpg)
KnowledgeVision can track viewer behavior and turn it into an Engagement Score
- 22 -
Who watched When they watched How long they watched How deep they got What reference links they clicked What handouts they downloaded Where they’re from
Engagement Score0-10
![Page 23: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/23.jpg)
KnowledgeVision can track viewer behavior and turn it into an Engagement Score
- 23 -
Who watched When they watched How long they watched How deep they got What reference links they clicked What handouts they downloaded Where they’re from
Engagement Score0-10
![Page 24: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/24.jpg)
KnowledgeVision can track viewer behavior and turn it into an Engagement Score
- 24 -
Who watched When they watched How long they watched How deep they got What reference links they clicked What handouts they downloaded Where they’re from
Engagement Score0-10
![Page 25: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/25.jpg)
In modern marketing, the distinction is blurring between marketing & learning
BUSINESS BUYERS ARESELF-EDUCATING
77%77% of B2B buyers don’t talk to a salesperson until after they haveconducted independent research.
- DemandGen Report, 2011
57%B2B buyers are 57% of the way
to a buying decision before they’rewilling to talk with a sales rep.
- Sales Executive Council, 2011- 25 -
![Page 26: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/26.jpg)
- 26 -
Case Example: Harvard Medical SchoolApplication: Continuing Medical Education
![Page 27: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/27.jpg)
- 27 -
Case Example: Harvard Medical SchoolApplication: Continuing Medical Education
Source: lectures at multi-day CME conferences
Tactics: Active use of
footnote/reference links Both text and thumbnail
navigation Pay-per-presentation and
all-access passes to courses
![Page 28: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/28.jpg)
- 28 -
Case Example: Harvard Medical SchoolApplication: Continuing Medical Education
![Page 29: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/29.jpg)
- 29 -
Case Example: Alcatel-Lucent EnterpriseApplication: Subject-Matter-Expert Chalktalk
![Page 30: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/30.jpg)
- 30 -
Case Example: Alcatel-Lucent EnterpriseApplication: Subject-Matter-Expert Chalktalk
Source: technologist chalk talk
Tactics: Active use of
footnote/reference links Searchable transcript Pop-up invitation to chat
![Page 31: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/31.jpg)
- 31 -
Case Example: DemandGen ReportApplication: Enhanced Interview/Webinar
![Page 32: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/32.jpg)
- 32 -
Case Example: DemandGen ReportApplication: Enhanced Interview/Webinar
Source: simple 2-person interview
Tactics: Build PowerPoint to reinforce
key interview points Add footnotes as “tell me
more” material “Ask us a question” widget Time-stamped table of
contents Searchable transcript On-demand webinar using
“flipped classroom model”
![Page 33: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/33.jpg)
- 33 -
Case Example: Harvard Business PressApplication: Enhanced On-Demand Lectures
![Page 34: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/34.jpg)
- 34 -
Case Example: Harvard Business PressApplication: Enhanced On-Demand Lectures
Source: faculty lecture/talk
Tactics: Build PowerPoint to
reinforce key lecture points
Add footnotes as “tell me more” material
Both thumbnail and text navigation
![Page 35: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/35.jpg)
Summary of case examples A wide variety of
organizations are re-purposing “live” content into durable learning content, through online presentations
This medium is more than just a recording medium; it’s an interactive medium, inviting deeper exploration of the content.
Logical question: how difficult?
- 35 -- 35 -
![Page 36: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/36.jpg)
Best way to answer this…let’s build one!
- 36 -
RAW MATERIALS
(http://youtu.be/CrGZIxY7yHM)
Video
PowerPoint Deck
END RESULT
Reference Links
Interactive Online Presentation
![Page 37: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/37.jpg)
First, a brief word aboutcapturing video
- 37 -
Your new best friend: MPEG Streamclip
• Free software• Trims the beginning & end• Compress to manageable size
Camera, tripod, lapel microphone
Record to cardmedia like SD!
Video tripod…fluid head!
Wired or wireless?
![Page 38: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/38.jpg)
Suggestions on encoding settingsfor presentation video
- 38 -
![Page 39: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/39.jpg)
The KnowledgeVision System
- 39 -
KVStudio 4.8
(Desktop Application)
KnowledgeVision Cloud Services
• Slide conversion• Video encoding
• Webcam recording• Authentication
• Asset management• Mobile conversion
KnowledgeVisionPresentations
PresentationCloud™(for public and privatepresentation viewing)
KVCentral(web portal for sharing and
tracking/analytics)
![Page 40: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/40.jpg)
- 40 -
So let’s get started…
![Page 41: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/41.jpg)
Measuring Engagement
- 41 -
![Page 42: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/42.jpg)
KnowledgeVision Meets YouTube
- 42 -
![Page 43: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/43.jpg)
Two ways to get started…
- 43 -
KnowledgeVision for YouTube/Limited EditionKVStudio Professional Edition – 14-day trial
![Page 44: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/44.jpg)
Summary e-Learning content is all around us We just need to recognize it, capture it, and put it online Interactive online presentations are a great way to do this
start with assets that already exist easy to learn, create, share, and track
The best platforms support many different engagement tactics navigation footnotes and reference virtual handouts searchable transcripts monetization models engagement measurement and scoring
It’s easy to get started in this new medium with KnowledgeVision
- 44 -
![Page 45: E-Learning Content Is Everywhere | KnowledgeVision](https://reader035.vdocuments.us/reader035/viewer/2022070515/587bb4de1a28abb8258b51b3/html5/thumbnails/45.jpg)
The world’s most flexible online presentation platform
KnowledgeVision Systems, Inc.Michael [email protected](978) 254-1221
@MichaelKolowichlinkedin.com/in/kolowich
- 45 -