e-LearningThe benefits and the blendAdding value and transformingorganisational outcomes

Innovations and a more expansive use of technology are helping organisations grow with the most competitive markets. These innovations, based on key insights into what consumers want and need, aid the development of products with purpose which customers choose again and again.

Achieving breakthrough innovations requires disruptive technologies and a talented team.

This kind of innovative transformation reflects how smart, dynamic companies are approaching learning today.

Introduction:Cutting costs and boosting performance

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Digital learning has transformed the way in which companies train and upskill their staff and this has changed the way new skills, new ideas and new successes connect and interact in today’s organisations – at a reduced cost. Numerous studies point to cost benefits of between 50% - 70% on training costs when you introduce a digital blend to your learning programme.

Companies that don’t follow suit will quickly fall behind. Here we show you how e-Learning adds new value and unexpected benefits to your learning blend, transforming the way we solve old problems and meet new challenges at a reduced cost.

Through the power of digital learning, you can ensure that consistent knowledge, messaging and content is efficiently transferred to anyone and everyone who needs it.

Ideal if:• You have a globally dispersed audience• You need to ensure consistency in processes• Your training needs to be done on an ongoing basis• Your learning content needs to be frequently updatedy• You want to provide just in time learning where e-Learners can go straight to the relevant sections and learn what they need to

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Rapid and effective transfer of organisational knowledge and skills

E-Learners can find the same content whether on their desktop in the office, their laptop at home, or on their smartphone on the train.

We saved Sky £700,000 onannual induction costs, with a one week reduction in speed to competence AND a 25% drop in face to face training time.

Digital learning is more than a ‘click next’ course. It can be bite sized, just in time learning. It can be campaign based blended learning. It can be gamified, it can be group learning and it can be so, so much more…

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This is one of the biggest benefits of e-Learning: learners are given control on how and when they access information. Away from the classroom-based environment, the learner is not forced into a single sitting to complete the training. Through their own simple choices they can personalise their learning at their own time and pace, and in the environment that best suits them.

Waste less time and zero in on the right knowledge to meet the right challenge at the right time.

Let learners leadTechnology has transformed the way we learn, from computers in primary school and virtual learning environments within Universities, to our use of online resources and courses in our everyday lives: • There are 500m views of learning related content on YouTube every day• Education and learning videos earn four times the watch time of animal videos • 67% of people now learn on mobile devices • Many leading brands use online ‘educontent’ at the heart of their content marketing strategy

Increasingly we expect to access learning whenever and wherever we need it. And so we should.

E-Learning breaks geographical and language barriers and helps a company expand its reach, improve its offering, and maintain competitive edge in the intense pressure of the global economy.

E-Learning ensures essential content can be accessed by learners and stakeholders alike, with the assurance that training is consistent across multiple locations.

Even if classroom content is created centrally, the quality of local delivery can vary.

Digital learning delivers consistency of experience and unlocks the dynamic talent, via video, of all the experts in the organisation.

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Reach a global audience

And it’s scalable. We can deliver and track localised versions of your learning content simultaneously in multiple territories to large populations of learners.

We helped Lloyds Banking Group improve their customer experience with sales increasing by 150% and reducing customer attrition from 21% to 15% (a saving of £720k per annum).

Training content can easily beupdated due to the sophisticationof today’s next-generation LearningManagement System (LMS) – many of which can now push notificationsto learners about essential new information – keeping them updated in real time.

Digital led learning can be planned so that volatile content and messages can be maintained easily without having to re-run traditional classroom - based training courses at further expense. Calculating the expenditure and efforts associated with making content changes, it is massively more efficient to do and distribute online than offline.

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Digital learning and digital transformation

An iterative design process, where incremental redesigns based upon user feedback can inform your future learning strategy, reflects the new normal in the production and supply of all goods and services. It’s no different for the way we learn, the way we work, and the way success in one equals success in the other.

Only digital learning can manage the complexity of digital transformation, and arm your learners for the new reality.

We helped Marks & Spencer reduce waste by 10% and earn £1.8m additional revenue in a program that transformed from a product to service based approach.

Using the full media mix to engage and inform

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When it comes to designing and developing learning material, there are many different and exciting tools and media that can be used in e-Learning.

Video in all its iterations has become one of the most effective mediums to present content in e-Learning because it engages the learner visually, with the added advantages of digital interactivity. From YouTube-style vlogs to immersive 360° video, there will be a suitable option for you.

Gamification is an effective medium in corporate training that puts learning into practice. It can also drive positive behaviour change if delivered effectively. Being given a safe environment to put your knowledge to the test and a place where you can fail without consequence works. Practice embeds knowledge.

Harnessing social elements in e-Learning through discussion fora or learning community platforms opens up knowledge sharing, breaks down silos, and unleashes collaboration and innovation across the business.

Add to this engaging well-designed graphics and animations, and one can see why e-Learning can effectively deliver lasting behaviour change that moves the bottom line.

With fine analysis of your e-Learner data, you will find out more about your own organisation than you thought possible. Depending on the sophistication of your LMS, you can track the success of your e-Learning courses, which gives the organisation essential data about the kind of knowledge and information most crucial to your mission, and shows you clearly where your skills gaps and learning needs are.

Some organisations build in a questionnaire once their solution is launched, allowing them to gather data on the experience of the user. Any negative experiences can then be easily identified and addressed. New public or open online platforms

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Data-led learning

use analytics cleverly to measure engagement and interactivity. They treat their e-Learning solution as a product.

These feedback loops are used by the consumer tech app sector to drive innovation, and this smart knowledge management process boosts expertise and performance in learning too and we will make it work for you.

Everyone today – especially leading global organisations – are aware of their responsibility to reduce their carbon footprint. E-Learning is one way in which this can be accomplished. There is no need to print endless paper and training modules, or tests or assessments, as this is all done online. Furthermore, e-Learning eliminates the need for travel to locations for training events.

Waste, cost and efficiency

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These savings and efficiencies – measured in both money, time efficiency and carbon – quickly become enormous over the lifespan of the employee and the organisation.

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Boosting revenue andperformance with e-Learning -contact us to show you how:Brightwave are your digital learning partners. The pursuit of excellence is what sets us apart.

We design and deliver award-winning products and solutions that enhance the performance of your organisation.

We look at every aspect of your learning blend and find the perfect solution to make your mission a success.

We’d love to speak to you to talk about your learning challenges: