E-LEARNING AND WEB MARKETING FOR AGRICULTURAL ENTREPRENEURSHIP

“E-learning is to classroom learning as cell phones are to a pay phone at the bus station”.

– Lee Ann Obringer

E-LEARNING- It is an inclusive term that describes the educational technology that electronically or technologically supports learning and teaching.

NOTABLE USES OF E-LEARNING

- K-12

- Public Health

- ADHD

CORPORATE AND PROFESSIONALE-learning has now been adopted

and used by various companies to: Inform and educate both their

employees and customers;

Educate their sales staff about the latest product developments;

And for staff development

MARKETING

“Marketing is the process of communicating the value of a

product or service to customers, for the purpose of selling that

product or service.”

MarketingHere is the dictionary definition:

“The activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc.

1: a: the act or process of selling or purchasing in a market. b: the process or technique of promoting, selling, and distributing a product or service.

2: an aggregate of functions involved in moving goods from producer to consumer”

WEB MARKETINGWeb marketing/ Internet

marketing/ Online marketing refers to a set of powerful tools (including design, development, sales and advertising) and methodologies used for promoting products and services through the Internet.

TOP 10 REASONS WHY INTERNET MARKETING IS IMPORTANT

1. Online Branding

2. Meet Changing Demands

3. Consumer Preferences

4. Cost Efficiency

5. Increase Website Traffic

6. Increase Sales

7. Always Available to Consumers

8. Customized Offerings

9. Maintain Communication

10. Improve Credibility

The main limitation of online marketing is where goods are being sold --- the lack of tangibility means that consumers are unable to try out, or try on items they might wish to purchase.

eLearning and Web Marketing for Agribusinesses

In a world where television, print and radio conglomerates still drive marketing communications plans, digital channels continue to develop and are making a lasting impression – not only in the fields, homes and barns, but with how agribusiness professionals access information, conduct business and connect with others in the industry.

For an agricultural marketer, or any marketer in fact, there’s one “constant” --- we’re all after an audience.

Without knowing how and where they are communicating, how do you expect to reach them?

One place experiencing exponential growth is on digital channels.

How we can further improve our business models to upgrade our income possibilities?

How can we move up in the value chain?  

How can we make the farmers think like entrepreneurs?

These are probably the biggest challenge in the sector today:

How can we make farmers go beyond farming or livestock production and move towards processing them, or storing and packaging the products well?

How to supply directly the major supermarkets and village stores?

How can we process further or apply technology to the processes to lower costs and improve the product quality and presentation?

The world is changing and in able to cope with it, everyone must adapt and be flexible. Resources are already there – eLearning and Web marketing were provided. Use it wisely and gain from it. Aside from money, THERE IS LIFE IN AGRICULTURE.

Reported by:

Lavinia Layson