Workshop SIGECAD ’05 CoPLa Poste - KM alTimeTre

A KM experience with salesmenbetween CoP and Storytellings

E. Laurent - KM alTimeTre - La Poste - ESSEC 2005

- Postal Bank : context of an experience

- Definition of CoP

- CoP and Organization

- CoP and Strategy

Workshop SIGECAD ’05 CoP

La Poste - KM alTimeTre

Postal Bank, context of an experience

Storytelling

Field Realization

CoP

River Diagram

• Field Realization

– 140 accompaniments sale / year

– => a custumer - a salesman - a coach

– briefing - debriefing

– a learning organization

– on the basis of experience

– I know => I do

• River Diagram– a picture that aggregates all the

individuals scores– maxi and mini scores – the large K

sharing opportunity

0

20

40

60

80

100

120

140

A B C D E FCollison and Parcell

• CoP

– 7 persons + wild card

– face to face meetings : 1 week / 2

– to assure the viscosity of K

– in a space of time agreed

– a Ba

– from documentation to discussion

– integration and production of K

• Storytelling– the access to K

– concrete memory # reflexion

– ‘ lived effective action ’ P. Vermersch

– elicit positive stories

– delivering all 3 days

– here and now Titre

Nom du vendeur – Perf – Contexte

Anecdote :Action

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Concrétisation :--Lecons apprises----

Definition of CoP

- Groups of people who share a - Groups of 7 persons concern - Set of problem - A daily problem during last

15 days- Interacting - 2 hours /face to face/games- Time together - 1 week / 2- Explore ideas - # strategic priorities - A body of common K, pratices - 60 salesmen, the same goals- A common sense of identity - salesmen who want to learn

together

Definition of CoP

- The CoP Productivity / Learning / Innovationinteractive and adapted to change

- Teamwork Really open to the others ?

- Project Team A beginning, an end.

- Task Force Urgency To mobilize people with a clear goal

- Autonomous W. Group Explore ideas, but really connected with a research of results ?

CoP and Organization

Bootlegged

- Getting resources :- the ‘ how ’ of the 10 best salesmen on 6 strategic indicators- a KM spider : a clic to access to K- from the bottom- from results- here and now : all 3 days- a guide : Just in time - Just enough - Just for me (CEFRIO)

CoP and Organization

Bootlegged

- Having an impact :- 6 years : 1999 - 2005 ...- it generates results, visible results- KM alTimeTre : a lever to realize goals- trust between salesmen- salesmen not alone in their own world

CoP and Organization

Bootlegged

- Keeping hidden :- a web site with 200 members but … salesmen haven ’t connexion on work- a geographic impact, with the problem of the ‘ not invented here ’

CoP and Organization

Bootlegged

- Gaining legitimacy - the CoP exists !- the recognition of salesmen and managers- a wellspring of K dixit salesmen- an external recognition of Postal Bank

CoP and Organization

Formal Recognition

- get out of a geographic recognition - local K to global K- a springboard to assure the constellation of CoPs

- formal recognition : is it really field recognition ?- the loss of the link with outlaw

CoP and Organization

Formal Institutionalization

- the validation of CI in SECI Socialization + Externalization : bottom-up OK Combination + Internalization : top-down SE + CI = KM

- the same productivity of new ideas ?- convergence and divergence ?

CoP and Organization

Formal Evaluation

- individual : professional reputation, trust between employees, ready to interact- community : a context favourable with the free expression - organization : quality of communications to realize projects and time saved.

Millen, Fontaine, Muller 2002

- don’t kill the ‘ future - present ’ scenarios

CoP and Strategy

Recognized and treated as strategic resources ?- not yet ...

Integrated in the process of establishing organizational strategy ?

- hum ...

CoP and Strategy

Cultivating CoP at the interorganizational project team, a new solution to the well-known problem of ‘ competition and cooperation ’?

- with the systemic approach : to reason in objective to reach rather than in problem to solve

- if the CoPs emphasize the constant re-birth of expertize

CoP and Strategy

How the result of innovation achieved by the interorganizational CoP be shared and distributed ?

- shared with the right to test- shared with the right to fill the knowing - doing gap- shared with core competencies in a context

- distributed with storytelling

KM - alTimeTre :

http://www.mayeticvillage.fr/kmaltimetreIdentifiant : ESSECLogin : ESSEC

Accès valable jusqu ’au 31/07/05

E. Laurent - KM alTimeTre - La Poste - ESSEC 2005