e farm presentation consolidated v1 pdf
TRANSCRIPT
eFarm : A Farmer To Consumer Agri Supply Chain Network
Presented By : Venkat and Valli
Founders , eFarm
www.efarm.in
HO : 11 Loganathan colony, Mylapore, Chennai , Tamilnadu
The Agri-Supply Chain Crisis : Background
The eFarm Solution
Market Potential & Competitive Landscape
Operations Overview
Technology Behind eFarm : Overview
Benefit to farmers and buyers
Timeline
Highlights
FAQ
Wholesalers to Retailers
Terminal markets to neighborhood wholesalers
Regional mandi to Terminal markets near
large cities
Harvesting of Vegetables
A local mandi auctioning
Local to Regional mandis for Auction
• Unorganized, unregulated, unprofessional &
unprofitable
• Lack of demand/supply data
• No reliable sales, distribution, marketing channels
• Poor logistics and storage
• A Middlemen‟ dominated market
•No IT/ERP usage – decisions are adhoc and arbitrary
1
2
3
4
5
6
Retailers to Dining Table
7
Loss in transit 40%
Price hike
End to end
> 400%
Farmer’s REAL needs – Not money but Marketing !!
They are not even getting break even price – inspite of all subsidies & assistance
There is severe Labour shortage as young adults disinterested in farming activities
Land is plenty – but water is scarce
Rural – Rich (Large farmers) , Urban – Poor (Poor vegetable vendors)
Largescale Migration to city from villages in search of stable jobs
Rapid urbanisation , Loss of prime land
Need to shift from Supply driven to Market driven agriculture
Market Scenario
Data Value Notes
Fruits & Vegetables (Total market) 668800 Cr Organised + Unorganised
Organised segment 8216 Cr < 1.2% of total market
Total Volume of fruits & vegetables produced
100 Million Tonnes
Amount processed 1% World avg ~ 40%
Amount exported 1% Not in top 25 in world exporters
Wastage in transit & handling 40% ~ Rs 40000 Crores lost revenue
Average per person monthly expenditure in F&V (Urban)
68 Rs 11% of monthly expenses on food
Avg. per person monthly consumption of F&V
8 kgs
ITC, Nilgiris, Reliance, More, Big bazaar etc all put together !!!
Even a 1% reduction in wastage will generate additional 5 crores in profit to farmers !!!
Typical scenario for a metro city in India with 5 Million population :Daily demand : 1250 tonnesDaily sales : Rs 1.2 Crores
India is a World leader in PRODUCTION but still IMPORTING our food to meet local demand
Over 60% involved in agriculture & related activities, but contributes less than 20% to GDP. Growth rate Y-O-Y is just 2% owing to lack of professional management & focus
Source : IMAGES F&R Research Study , Govt of India , Dept. of Agriculture
The Farmer : Mandi system does not offer stable , sustainable price realization Organised retailers don’t pick lower grades , have long credit periods
The Lorry drivers : Lorry booking agents/brokers take 40% of cut. Fluctuating rates and
high stress work The Sellers : Organized retail : High investment , Poor supply chain, Low volumes Unorganised retailers : Sabjeewallah/push cart vendors :
▪ Missing link and unsung heroes of the supply chain. (Over 90% of volume retailed here)
▪ No proper benefits / finance / support The Buyers : Housewife : Fluctuating costs, Poor quality Hotels / Food processors : High costs, Unreliable suppliers Exporters : Poor standards / quality , High logistics cost
The eFarm Vision : The Big PictureA shared platform connecting all stakeholders
Farmers
Cooperatives
Collection centers
Village ICT kiosks
Phone booths
Mobile operators
Storage
Warehouses
Value added resellers
Sorting , Grading , Processing, Packing
Small Independent transporters
Intra-city small tempos
Kiranas
Self Help
Groups
Hawkers
eFarm
Bulk buyers
Exporters
Logistics Fleet
operators
Create a network of farmers, intermediaries, logistics providers, distributors and retailers
‘Organize’ the ‘un-organized’ rural to urban supply chain to create sustainable prices for the rural members of the chain
Create a shared sourcing/marketing/distribution/retailing platform which is a combination of offline delivery mechanism with online IT systems :
IT based B2B order matching/fulfillment system (e.g. Amazon, eBay)
+
Low cost-efficient, „Indianised‟ logistics & delivery mechanism (e.g. AMUL, Dubbawallahs)
+
People driven Direct To Consumer Marketing / Retailing channel (e.g. HLL‟s Shakti, Amway)
+
Bottom Up Entrepreneur driven model to reach all customer segments
(Self help groups, Micro finance)
Our goal
• Build a nationwide agri-supply chain network platform - Enable fair, efficient & reliable business across the community
• Make agriculture self sustaining and curtail erratic fluctuations in price/quality
• Generate job opportunities in BOP socio-economic strata in rural and urban areas
Low Volume , High price
High Volume,
High price
Low Volume,
Low price
High Volume, Low
Price
Volume
Price
•Kirana stores
•Regional/Terminal markets
•Village mandi
•Branded Retailers
(Reliance , More etc)
•Premium stores
(Organic etc)
eFarmAs eFarm connects all players and acts as buyer or
seller in different segments, it will have a wider
footprint and better control on end to end profitability
Organised Players
Low volumes, Hit by
recession and low
profitability
Premium stores
:Sourcing and regular
supply issues
Terminal markets
Lack of
standards, transparen
cy, trader/broker
dominated
Push carts & Kiranas
Local presence to end
customer , but high
wastage
•Push
carts
, street
vendors
•Commodity exchanges
(e.g. SAFAL)
•F&V focussed stores
(e.g Pazhamudhir
Nilayam)
-
-
eFarm Registers the
farmers, transporters and other
intermediaries with basic details such
as produce type, volume, expected
price range etc.,
1
eFarm identifies key buyer segments
and identifies preliminary for the
products. eFarm consolidate the
Orders from buyers (B2B) received
through phone, email and walk-in to
make one consolidated demand list
2
eFarm sourcing managers track prices
across different areas and feed in the
data. The central order matching
system determines best
source, location and logistics channel
for fulfillment.
3
Advance amounts are collected from buyers
.Payments are made to farmers and
intermediaries upon delivery.
4
The vegetables are sorted and graded at the
eFarm Distribution centers and delivered to
respective customer locations (B2B)
The orders are delivered immediately through
delivery vans,push carts etc to end
customers
5
6
7Lessons learnt, feed back and data analysis conducted on the order received is shared with
the members in the chain. This helps to optimize the operation continuously and increase the
value creation across the chain.
Small & mid sized farmers
Rural
Collection
Centres
Urban
Distribution
Centers
Retailers /
Mom & Pop stores
Bulk buyers
Exporters
Hub and Spoke Model For
Scalability and Organic Growth
… organic growth and
expansion
Cooperatives
Forward Logistics ( Fresh Produce)
Food Processors
Catering/Hotels
SHGs
Producer
Corporations
Reverse Logistics ( Manure , Farmer supplies)
•IT Systems usage : NIL•Management team : Illiterate and average age of 55•Age of company : Over 150 years•Customer Segment : From slumdwellers to crorepathis•Operational efficiency : Six sigma !!!
The Mumbai Dubbawallahs !!!
•Key success factors : (video English Hindi)
•Highly decentralized operations – agile, flexible , scalable •Use of low cost transport medium – trains•Use of human power for last mile delivery – No Fuel related hikes•Strong customer relationship – personal , localised•Simple coding, routing, labelling system – operates even without electricity !•Delivery excellance – fixed time , professionalism
Fix the process first
And THENImplement technology
Otherwise will be
a failure …..
Open source
Tools &
technologies
AgriXML
As a dataXchange
format
Collaboration and B2B trading
platform
•Content : Daily pricelists,
Schedules, Trends , Buyers
guides
•Order management
•Search / Track items
•Delivery tracking
•Agri specific social networking
Backoffice Systems
•Customer relationship
management
•Supply chain management
•Mobile/SMS gateway interface
•Voice based interface
•MIS & Data mart
ICT Technology and the BOP segment : Challenges
• High illiteracy
• Even amongst educated – Mostly local language skills only
• Low computer skills , Low internet penetration Technology Adoption amongst BOP segment
• Highest and fastest penetration : The mobile phone
• Self taught the phone interfaces , usage
• Pay full price for new models , talk timeeFarm Interface points
• Voice call centres / BPOs (local language )
• Natural language IVRS ( 2 way – automated messages)
• SMS
Voice and the Visually challenged
• Enabling voice interface to reach out to the visually disabled
• Voice activated systems , JAWS
• Employment opportunities as call centre/inbound/outbound agents
Production data
• Produce name, variety
• Grade
• Typical yield at harvest
• Harvest cycles
• Cost price at farm gate
Farmer information
• Name
• Address
• Contact number
• Preferred mode of payment
• Bank / Post office details
• Photo
• Attestation
Click to open ->
Tools and calculators
to assist farmers in
determining their
Sale price
Koyambedu
nadu tomato (data courtesy : TNAU-INDG market
information portal)
Ottanchatram
nadu tomato
Where to sell ?
At what price ?
Head to head comparisons
across
Markets
Insight - Support level prices and
inflection points
High / Low variations
Identifying „hoarding‟ and
„cartelisation‟
(data courtesy : TNAU-INDG market
information portal)
What is the demand for a
particular product variety in
specific market?
What variety to produce ?
When to harvest ? How much
?
Example using onion in Koyambedu
Koyambedu : Sambar onion
Koyambedu : Nagar Onion
Koyambedu : Tamilnadu Onion
0102030405060
NENDRUM IN COIMBATORE MARKET
0102030405060
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NENDRUM IN CHENNAI MARKET
0102030405060
Nendram in Bangalore market
Customer : A major chips manufacturer In
chennai
Problem : Nendran variety availability &
quality was poor and price was very high
Identified alternate markets for viable bulk
sourcing from alternate markets
Drill down to details
Dashboard summaryFor senior management
Highlight potential problems and issues for immediate action
Insights into customer‟s procurement
patterns and identifying cost saving
opportunities
Farmers
Rural Produce
Collection Centres
Quality
Inspection/ Grading
Cleaning / Packing
Routing
Long haul
Transportation
Urban area
Distribution centre
Small retailersLocal vendors
Food Processing
units
Exports
Bulk buyers
(Hotels / Caterers /
Retailers)
Compost/Manure
from waste
eFarm Common Services
Planning &
CoordinationResearch
Call centre /
CommunicationTechnology
Training &
Support
Local
Distribution
Financial Success
An untapped , niche market with very few organized, entities
Revenue generation through better optimization, value addition across the chain
Reduced wastage in transit = more revenue
Has potential to jumpstart other agri-dependent ventures
A professional ly managed supply chain is vital for tapping international markets
Potential to scale across India as core problem is wide spread
„Pull factor‟ from rural India for other services and products
Social Progress
Organizing the large unorganized agri sector of India – bottom of pyramid
More income to farmers , truck operators and small vendors owing to profit sharing across the network
Support to traditional , eco friendly farm practices , organic farming through better marketing
Convert waste to compost , providing low cost manure back to farmers.
Revival of agriculture dependent livelihoods , empowering villagers
Under privileged/Disabled and urban poor get employment opportunities
Customers
• VGP resorts
• Savera hotel
• Veggibazaar.com
• NH47 / OVG caterers
• Pizzaguy
• J’s Organo store, neelangarai
• Voluntary Health Services Hospital, taramani
• Kalyani hospital, Mylapore
• Venkateshwara hospital , Nandanam
• Bharani hotel, Thiruvanmiyur
• Picnic plaza, Mylapore
• Rayar mess , Mylapore
• SS Annamalai staff canteen
• Hamilton bridge area vegetable & fruit vendors association
• Thiruvanmiyur market traders association
• VAREWA
• ….etc
Major Suppliers / Farmers
• Green earth, Nilgiris
• Earth trust , Ooty
• Raj varadarajan farms , padalam
• Ecoville – organic produce
• Banana farmers association, TN
• Satguna Agro , Thanjavur
• Dept. of Horticulture & Agrimarketing, TN government
• SMILE , Nellore
• Nalamagal Trust, Dharapuram
• Future agro, calicut
• Major Collection regions• Around Chennai /kancheepuram
• Karur, Namakkal
• Thanjavur
• Ooty/Mettupalayam
• Krishnagiri, Hosur
• Nellore, AP
• Theni/Cumbum
Consultants / Collaborators
• MOP Vaishnava Women’s college – Dept. of Food Science & technology
• Tamilnadu Agri University – AgriBusiness Incubation
• ICRISAT, Hyderabad
• PSG College of Tech – Business school
• Hospiexchange
• RASA – School for Special Children
• Nandini – Voice for Deprived
• Indian Bank – Microsate II
• IFMR
• Yes Bank / Wagenegan University
• Microsoft
• SMS integra mobile gateway
• Silicon house hosting
• Samanvaya
• Ichiban consulting
• Exnora
As of August 2009
Access to wide range of customer base
From the domestic to export houses
across economic pyramid!
Tap a wide range of expertise and
support structure to promote
agribusiness
Agri India – LinkedIn Group ( > Link )
•Operational since Jan 2009
•connecting farmers, buyers , social agencies, agri professionals
, academicians , press reporters & students
•Leads on key demands , info about agri expos/conferences , trade
news , job announcements , new ideas , discussions …
•Articles on key topics :
•Agri business & entrepreneurship
•Organic farming
•Video clippings on key technologies & processes
•Buyer‟s guide to various fresh produce (for e.g. detecting carbide
mangoes, health benefits of keerai , selecting brinjal without
insects etc)
BOP Segment
Self help groups, Neighborhood markets , Street vendors
Tiruvalluvar nagar slumSHGs – Nivedita , MCDSThiruvanmiyur market vendors association
Middle Incomesegment
Mom and Pop stores, hotels , Canteens , Caterers
Five star classicHospital – VHSCanteen – SS AnnamalaiRestaurants – Punjabi Dawat
High End segment
Branded stores, High end restaurants , Hospitals ,Food processors
Cut vegetables – Nilgiris , Surya GreensHotels – Savera , VGP Golden beach
Premium segment
Organic stores,Export IFFCO Kisan Agri SEZ(Nellore)Star AgriOrganic – Pasumayagam, nStore, Econut, Sunday Shanty
Vo
lum
e
Marg
ins
Low
High
High
Low
Lower Price Multiple buyers AND sellers - Better price discovery; transparency and competitiveness
Better Price Predictability
Demand & supply prediction - long term pricing avoids erratic daily swings
Farm Fresh Produce
Just in Time delivery – Farm fresh produce reaches buyer as per demands
0% wastage targets
There exists a market for everything. Left over produce converted to manure which is sold back to farmers.
Job creation
Agri-sector employs over 70% of our population directly. Several more are involved indirectly across the supply chain. eFarm becomes into a Job creation engine – employing NGOs / SHG women / disabled across the chain
Social change‘Organise the unorganised’ ; Create sustainable ventures across the chain , Job creation, Promote underprivileged
eFarm won’t ‘OWN’ any of the assets – we ‘CONNECT’ existing elements which are all independently owned and operated – Low cost of ownership
eFarm doesn’t threaten the livelihood of existing people in this trade. We help to ‘re-train’, ‘re-group’ and ‘re-vitalize’ them to become more professional and successful in their CURRENT activities
Entrepreneur driven model, riding on top of existing networks
A ‘click & mortar’ operations - both online & offline sales
Delivery: Hub and spoke delivery model (dubbawallahs operations). Low cost transport (push carts, cycles) in combination with vehicles for widest reach
A common brand called ‘efarm’, which adds value and quality to seller - New to agrifield
Technologies and processes are built to be simple, low cost and with widest reach across customer base
Eg: Ooty Carrots (As of 29th
June 2009)
5/kg
20/kg
28/kg32/kg
Farmer‟s
market
(In Ooty/
Kothagiri)
Metro Terminal
Market
(Chennai)
Kirana
stores,
Push
carts
Branded
Retailers
500 % Price hike
Over 500% Price hike on average to customer , but no value addition
Changes hands several times: 40-50% is wasted – which adds to the costs
Prices set at each intermediate point arbitrarily by brokers/agents without
any planned demand/supply data
Farmer typically operates at 25% loss , End retailer less than 5% net margin
Regional
mandi
(Mettupala
yam)
12/kg
Neighbourhood
market
(Thiruvanmiyur
Chennai)
24/kg22/kg
End customer
price
Premium
Grade
(Export)
42/kg
Source : Ooty market traders, Chennai traders, indg.in
Assumptions : Transport Rs 6000 for 4T truck , Operational expense @30%
Wastage reduced from 40% to 5% owing to prior demand data , and less intermediaries
Customers see a 30% drop when compared to prevailing market
End retailers get better margins , promoting more sales & entrepreneurship in F&V
eFarm‟s net margin : 30%
Eg: Ooty Carrots (As of 29th
June 2009)
Farmer
Reduced from 500% to 200%
6.5/kg
19.75/kg
13.5/kgEnd
customer price
eFarm wholesale
(at Mylapore
Distribution centre)
eFarm retail
(at eFarm powered outlets
and customer deliveries)
30/kg
End
customer
s see 30%
drop in
prices
Wholesale
buyers see
a 33%
drop
Export prices
become
viable and
competitive
Farmers are
paid 20%
higher than
current
prices to
ensure
profitability
Jan-08 Sep-09
Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09
May 08
Portal launched
Jul 08
Live Trials begin
Feb-08
Concept Initiation
Apr-09
Nellore Agri SEZ ,
Indian delegation member
Mar-09
Launched Organic Sales
May-09
Press coverage :
Hindu, TOI, NDTV
Dec-08
TePP Grant from Govt
Jun-09
First eFarm powered store at
Neelangarai
Current status :
•Completed 1.5 years of pilot operations. Current turnover approx 1.5 lakhs per month
•Current daily volume of about 1 tonne per day , split across customer segments (low, mid, and high value)
•Over 250 members /partners in the eFarm community
Visits to farms
across Tamilnadu
A Roadside
farmers auction in
a village
Govt. farmers
direct sales
market ,
Theni & Hosur
Discussions with
Agri experts ,
Supply chain
managers, existin
g models
, industry
veterans
Discussions with
NGOs
, Microfinance
, Rural banks &
self help group
members
(centre)
Forming pilot
focus group with
representative
members across
the chain
eFarm
office and
godown at
Mylapore
, Chennai
Upgraded
vending carts
, standardised
weights and
measures
Distribution
centre at
Chennai
(godown)
Murugesan,
coconut
farmer, with
graded
coconuts
Small
tempos for
local
deliveries –
powered
by eFarm
Only a
phone call
away … a
vegetable
vendor
enquiring
prices
Panjali picking up vegetables from our Mylapore centre
eFarm
mobile
store at an
old age
home
Cut
vegetables
Peeled
onions
and garlic
Agri waste
collection
and
composting
Over 60% of our staff have some physical or mental
disability
Sorting
Grading
&
Natural
Ripening
Of fruits
eFarm office and
godown at
Mylapore
, Chennai
Upgraded
vending carts
, standardised
weights and
measures
(centre)
Setting shop -
Our home
became the
godown & store.
Innovations in
agriculture
retailing
Talk at MOP
Vaishnava
womens’s
college, Chennai
Conferences and
trade shows
Tie ups with Agri
research and Agri
business
incubation
centres
(ICRISAT)
Talks in
management
schools and
institutions
(IFMR , IBS)
Field trips to villages and address
Farmers gathering
IFMR, LIBA, ICFAI,IBS, TNAU, MOP Vaishnava …
Train the
trainer
camps at
farms
Existing
tempo
operator
training
new
recruits
Organising
the street
hawkers
CarBazaar
Format store
For promoting
Organic
produce in the
beach
Interns from colleges
•TATA NEN Hottest startup 2009
nominee
•IIM Kozhikode Whiteknight 2009
Business Plan contest winner
•IIM Ahmedabad Leverage 2009
Showcase shortlisted startup
•In the press •Entrepreneur , Sep 09
•The Hindu magazine‟s Ergo tabloid
(Mar 2009)
•Times of India , May 2009
•NDTV News , June 2009
•Featured in leading e-zines –
yourstory.in, startups.in
•Featured in Tamil press- Kumudham
, Dinakaran
•Outlook Money , June 2009
•JADE , June 2009
•Academic•Faculty for Food SCM course, MOP
Vaishnava college
•Key note speaker – TNAU conferences
• Venkata Subramanian Founder & Managing Director: ([email protected] )
MS (Computer Science), University at Albany, NY , B.Arch , IIT Kharagpur (1995) , India
12 years of experience in IT industry , lead key accounts in BFSI for Wipro, Satyam in USA. Very
strong expertise in analysis & design of complex systems , portal development , back office
operations.
Responsible for overall strategy , technology and public relations
• Srivalli , Co-Founder, CEO ([email protected])
MBA , B.Com Taxation
8 years experience in Sales, Marketing, & Operations. Has run two start-ups and organised fund
raising for NGOs as part of CSR programs.
Responsible for operations, business development, finance, administration
• Consultants and advisors from leading agricultural universities, management schools, government and
industry
Combination of different background ,skills and experience to provide creative perspectives to solving key
problems in the supply chain area
Our Vision •Bring people together through creative use of technology platforms ('connecting the dots' ) to form socio-economic-webs•Create successful entrepreneurial, social enterprises which are profitable and sustainable•Make corporate social responsibility our core business model and differentiator •Measure success not just in financial growth , but also in the social growth in the areas we serve
Prices are arrived at based on fair negotiations and in advance
All grades (High/Medium/Low) produce is picked at different rates and
matched with suitable end customer preferences
By reducing wastage across the chain , farmer gets price from more
quantity sold
Pick-up is done from farm or from local collection centers , reducing
transportation costs to farmer
Payments are made in full upon delivery , through transparent means with
proper paper bills
Data about current demand, price levels, buyer preferences, projected
volumes available for aiding in planning phase
Branded retailers have Limited market potential – cater to only the top 5%eFarm has marketing channels across the sector – Slums to Exports
They Try to fix one end of a completely broken supply chaineFarm works across the supply chain, and focuses on marketing as well as sourcing
They go for Breadth first approach to scale across geographies (in a race to have maximum stores)eFarm has a depth first approach , to explore a given geography to fullest potential across market segments and then grow to adjoining regions
Require huge InvestmentseFarm essentially doesn’t need to own any assets
Why the government or Private sector not been able to solve this problem ?
Farmer‟s Market : A utopian concept but impractical
Farmers selling direct to buyers through special markets has failed as
„Selling‟ is a separate specialized activity which requires time , energy
and additional investment
Loan waivers and subsidies come with caveats and vested interests
Corruption, bureacracy and vested interest to push certain schemes
have added insult to injury to farmers
Frequent changes in administrators & bureacrats derail most
projects
There is no „single‟ entity owning responsibility of entire chain
The systems are usually closed, vendor specific or too complex
that predominantly it‟s reach and volume is limited
They cater only to the top 5% of the income/social bracket , and that
too in metros. Hence the effects aren‟t felt at the „bottom of the
pyramid‟.
In some cases, it has resulted in a David v/s Goliath fight where the
large retailers are trying to completely by-pass existing traders and
small time vendors, leading to stiff resistance and negativity
Big investments made . But Recession has hit retail
Why the government or Private sector not been able to solve this ? - Continued
So what happens to current middle men ? Value added resellers
Intermediaries – Sorting, Grading, Packing, Transporting
Storage – Dry / Cold
Processing – juices, extracts, powders
Distributors
Retailers – many formats
Doesn’t eFarm face any resistance from people/mafia ?
“Gabbar singh kehkar gaya , Jo dar gayaa , Who Mar Gayaa” –(From a
Hindi movie – One who is Afraid, is already Dead “
Only brokers/agents make money
Highly unceratin trade across entire chain , hence even brokers
impacted as commissions fluctuate
Value addition and predictability brings stable revenue and assuarnce
for everyone
Frequently Asked Questions
So how is eFarm different from a typical trader or agent ?
Frequently Asked Questions
Agent eFarm
Operates on commision basis on volume transacted. Rates vary daily as sourcing is from auction mandis and wholesale markets.
Has worked out long term price plans with farmers /suppliers /transporters based on ‘cost price’ model. Prices are more stable
Has a few sources , usually from a certain radius of his operation. Handles only a few items . Hence need to have different agents to map out entire order requirement.
eFarm is a network of networks. Sourcing is across regions. We offer wider variety in items, grade. This provides alternatives and choices to manage any scale and any risks.
Predominantly limited education , professional background and trust worthiness.
eFarm is founded by an IIT alumni with over 12 years of experience in serving Fortune 500 customers worldwide. It is a collaboration of professionals across various industries/disciplines – agriculture, technology, SCM , Sales & Marketing, Finance, Government and Non-profit organizations.
Agents being mostly individuals, have limited exposure. Cannot handle financial risks and uncertainties in market.
eFarm is backed by social investors and leading banks and is financially in better position to handle the scale of growth.
But how can someone buy vegetables online ? Thats impossible ! Its not mandatory to use our web ordering feature. What we advocate is
„advanced planning and ordering‟ reduces wastage and ensures availability.
Customers can order through phone .
All Orders get collated at our backoffice each day.
Demand Supply prediction – Use statistical tools to „predict‟ demand from
walkin and adhoc customers
Current examples – Train, bus, movie tickets
Gradual change in mindset – From walkin , to phone-in, to paper, to email
to online forms
Why a social enterprise and not a regular corporate firm ?• Pure corporates – Failing on greed and personal egos
• Pure govt. initiatives – Failing on corruption & bureaCRAZY
• Pure NGO/NPO – Driven by passion, but lack sustainability and governance
• Working for a social cause DOES NOT MEAN we need to be making LOSS
The middle path : Social + Business goals
Frequently Asked Questions
[email protected] 044-43577236 , 0-98847 61354
11 Loganathan colonyMylapore , ChennaiTamilnadu - 600004