e commerista launch pad step 4 to 7
DESCRIPTION
eCommerista LaunchPadTRANSCRIPT
Hong Kong . Thailand . Singapore . Philippines . China
Only Online Payment Provider in the Philippines to Achievethe Highest Security Compliance Certification in the World:
PCI-DSS Compliant Payment Provider by VISA
Only Online Payment Provider in the Philippines to Achievethe Highest Security Compliance Certification in the World:
PCI-DSS Compliant Payment Provider by VISA
eCommerista LaunchPadSteps 4 to 7
eCommerista LaunchPadSteps 4 to 7
AsiaPay- Your Online Gateway to SEAsia & China AsiaPay- Your Online Gateway to SEAsia & China
Who we areAsiaPay provides one of the most comprehensive, secure, cost-effective payment solutions and services to banks, merchants and individuals.
First in Asia• First leading electronic payment service provider and gateway
solutions provider in Asia
• Currently serving 11 leading banks in HK / Asia
• Serving over 3,000 leading merchants in HK / Asia
• Market leader in Hong Kong, now expanding to the rest of Asia.
First in the Philippines• The premier payment and eCommerce solutions provider affiliated with the leading bank & Philippine credit card acquirer: BDO
• PesoPay – the first eCommerce payment service to Merchants
• eBigay – the first to enable the non-profit organizations to receive online donations
• First to partner with four largest international credit cards: Visa, MasterCard, American Express, and JCB.
PesoPay and BDO direct merchantsPesoPay and BDO direct merchants
PesoPay an BDO direct merchants PesoPay an BDO direct merchants
Asian Bank and Merchant Reference (80% market share in HK)
Asian Bank and Merchant Reference(market share in HK 80%)
Financials eBusinesses
eCommerista LaunchPadStep 4: Choose Your Shopping Cart:
How will your customers shop?
eCommerista LaunchPadStep 4: Choose Your Shopping Cart:
How will your customers shop?
Hong Kong . Thailand . Singapore . Philippines . China
Hong Kong . Thailand . Singapore . Philippines . China
Possible design templates for eMallingPossible design templates for eMalling
Hong Kong . Thailand . Singapore . Philippines . China
Did you know?
Filipinos are the world's leading Internetconsumers of social networking, videowatching, photo sharing and blog reading.
Can they be the world's leading online shoppers?
Finally, the World's #1 Online Store Creator arrives in the Philippines via eMalling. eMalling is based on OSCommerce/ZenCart, which runs 193,000 stores worldwide.1 out 5 online stores runs on OSCommerce/ZenCart.
Ready to be connected with PesoPay ePayment to receive credit cardonline payments? Visit
Hong Kong . Thailand . Singapore . Philippines . China
Asiapay introduces it’s new service called eMalling that enables the Filipinos to have shopping experience taken to a next level. With this online store system, it minimizes the fear of Filipinos worrying about their cards being used by others.
eMalling has its cool feature called pre-authentication - a tool and an added process that makes it harder for fraudsters to purchase using stolen credit cards.
eMalling also allows the consumers to pay on a recurring mode, which, according to the Credit Card Association of the Philippines, 80% of the credit cards in the Philippines are on stretch payments. That said, eMalling becomes a prefect tool for companies who wants to target the Filipino market worldwide.
Can they be the world's leading online shoppers?
Finally, the World's #1 Online Store Creator arrives in the Philippines via eMalling. eMalling is based on OSCommerce/ZenCart, which runs 193,000 stores worldwide.1 out 5 online stores runs on OSCommerce-ZenCart.
Ready to be connected with PesoPay ePayment to receive credit cardonline payments? Visit
Hong Kong . Thailand . Singapore . Philippines . China
Be able to create your online store from the world leader in online store creation, OS Commerce-ZenCart.
Enjoy rich reporting tools to manage your eCommerce.
Most developers in the Philippines have knowledge in PHP/OpenSource, the development language of eMalling.
Hong Kong . Thailand . Singapore . Philippines . China
Hong Kong . Thailand . Singapore . Philippines . China
Hong Kong . Thailand . Singapore . Philippines . China
Online Shopping Purchase Process SummaryOnline Shopping Purchase Process Summary
Customer can easily choose on the products depending on the categories set by the store owner.
Simply add the item in the cart by clicking the “add this to my cart” button. You can even write a review on this product or tell the item to a friend.
When you click the “go to check out” button: you will be redirected to the store shipping information
* Shipping methods can be modified or remove in Zen Cart if the store owner does not want to display it.
If you are not logged in, the emall will ask you to log in first before making any purchase or register for the first time
The customer can simply input the credit card details inside the store
The final step is to click the confirm button if you are sure to purchase the item
The customer will be prompted that the payment is successful. He will also receive an e-mail that confirms his purchase.
After successful purchase, the customer returns to the emall
Hong Kong . Thailand . Singapore . Philippines . China
Hong Kong . Thailand . Singapore . Philippines . China
Hong Kong . Thailand . Singapore . Philippines . China
eCommerista LaunchPadStep 5: Decide How Your Customers Pay:
Show me the money!
eCommerista LaunchPadStep 5: Decide How Your Customers Pay:
Show me the money!
Flow: From Check Out to Payment Page Flow: From Check Out to Payment Page
Upon Checkout There is a visible or invisible redirection to payment page
Flow: Payment Page Input Process & Approval Flow: Payment Page Input Process & Approval
Payment page appears Enter credit card no., expiry date, card verification no. (CVN)
Realtime Payment Success or Failure Leads to RedirectionRealtime Payment Success or Failure Leads to Redirection
Online Process: What happens to your online transaction Online Process: What happens to your online transaction
Internetwith SSL
Acquring Bank
FrameRelay
Bank InterfaceProgram
Firewall
WebServer
DatabaseServer
ApplicationServer Load
Balancer
Internetwith SSL
Merchant'sOnline Shop
SMS toMobilePhone
WirelessPOS
PDA withmCert
Notebook withWireless device
Telco
5. Transaction is approved/disapproved by the bank and credit
card company
1. Customer shops online
2. Transaction is encrypted with 128-bit
SSL secured
3. Transaction can be made thru various
channels
4. Transaction is received by online payment gateway
Most of the leading shopping cart platforms already have instant paymentIntegration modules set-up. Simply key in the payment account details and
start receiving online orders and payments
Most leading shopping carts allows the merchant to customize payment experience of customer and numbering of electronic customer receipt
The provisional invoice or temporary receipt number can easily merge with the payment report
eCommerista LaunchPadStep 6: Form Your Virtual Store Team:
Who will mind your store online?
eCommerista LaunchPadStep 6: Form Your Virtual Store Team:
Who will mind your store online?
Hong Kong . Thailand . Singapore . Philippines . China
The choice of Shopping & Payment Platforms Will Be the Most VitalDeterminant of Who & How Your Ecommerce Will Run
The choice of Shopping & Payment Platforms Will Be the Most VitalDeterminant of Who & How Your Ecommerce Will Run
A s i a P a y L i m i t e d
Most of the Leading Shopping PlatformsAre Open Source, Free & Supported by Active Communities
Most of the Leading Shopping PlatformsAre Open Source, Free & Supported by Active Communities
Most leading platform already have complete dashboardshandling practically every aspect of ecommerce management
Most leading platform already have complete dashboardshandling practically every aspect of ecommerce management
Managing store catalog and categories is also genericManaging store catalog and categories is also generic
CATALOG > Add new Astro Boy product/item
Adding product by one or by batch can be done in real timeAdding product by one or by batch can be done in real time
Backend
Shopping Page
Updating the store pages do not require programming sincethe shopping platform automatically handles it
Updating the store pages do not require programming sincethe shopping platform automatically handles it
CATALOG > Create special deals, featured products, reviewsReporting & Pricing Totals are Intuitive & Change FriendlyReporting & Pricing Totals are Intuitive & Change Friendly
MODULES > Payment Modules and Shipping ModulesAmending Payment & Shipping Only Need Setting ChangesAmending Payment & Shipping Only Need Setting Changes
CUSTOMERSRealtime Payment Success or Failure Leads to RedirectionRealtime Payment Success or Failure Leads to Redirection
REPORTSGenerating Sales, Customer & Inventory Data Tend to Be Much More Instant, Intuitive & On Demand than Retail
Generating Sales, Customer & Inventory Data Tend to Be Much More Instant, Intuitive & On Demand than Retail
eCommerista LaunchPadStep 7: Exercise Your Fraud & Risk Management Framework:
How do you secure your business online?
eCommerista LaunchPadStep 7: Exercise Your Fraud & Risk Management Framework:
How do you secure your business online?
Merchant
Education
Operations
Control
Payment
Monitoring Control
Fraud detection
and alertsRisky
Payment Filters
Payment
Authentication
Secure
Transaction
Processing
Industry
Market Update
Merchant
Acquisition
Control
PCIDSS Compliant
System and Security
Management
Risk & Fraud
Management
Data encryption, data masking and IP track
CVV2 / CVC2 validation
3D-secure authentication
Real-time payment behaviour analysis and alert on fraudulent potential payments
Exceptional sales, retrieval and chargeback tracking and analysis
Latest fraud trend, controls and technologies update with banks and card associations
Real-time payment filters on IP, card prefix, velocity, limits, countries…etc.
Payment transaction monitoring and analysis
Know-your-customer (KYC)
Merchant company, products and website review
Reference resources, workshop training and advisory support
Risk and Fraud Management Framework for Risk and Fraud Management Framework for eCommerce eCommerce
10%
7%
13%
28%
18%
17%
7%
Payment Gateway
Gaming
Online Payments
Others
Airline
Travel Agent
CD/ DVD
Surveyed Industries based on respondents
(90 e-Commerce merchants and IPSPs from Hong Kong, China, India,
Malaysia. Philippines, Korea, Australia, Singapore, Japan, New
Zealand)
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Survey/ Analysis Checklist taken from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific
Survey/ Analysis Checklist taken from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific
28%
4%
2%
2%
2%
62%
0.01-0.10%
0.11-0.20%
0.21-0.30%
0.31-0.40%
0.41-0.50%
0.51+%
Fraud as a percentage of Sales
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Checklist: What is Your Industry Fraud Rate? Checklist: What is Your Industry Fraud Rate?
19%
15%
37%
29%
Finance
Operation
Top Management
Others
Who is responsible for implementing fraud policies in your
organization?
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Checklist: Who is the Fraud Master in Your Org? Checklist: Who is the Fraud Master in Your Org?
82%
18%
Yes
No
Do you accept International Order?
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Checklist: Will I Serve Local or International Market? Checklist: Will I Serve Local or International Market?
60%
40%
Yes
No
Do you require customers to register to complete a purchase?
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Checklist: Will I Require Customer Registration? Checklist: Will I Require Customer Registration?
44%
56%
Yes
No
Do you require registration, do you require activation?
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Checklist: Will I require automatic or manual activation? Checklist: Will I require automatic or manual activation?
20%
17%
63% Yes
No
No Verificationbefore Delivery
Do you deliver goods to customers who fail to screen customer
verification process?
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Checklist: What is Your Verification Process afterPayment Approval?
Checklist: What is Your Verification Process afterPayment Approval?
16%
10%
10%
39%
25%
Negative Tool
Rule Only
Multiple Tools
Rules + negative list
no tool
What Fraud Management Tools do you employ?
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Checklist: Do You Deploy Anti-Fraud Tools? Checklist: Do You Deploy Anti-Fraud Tools?
30%
70%
Yes
No
Do you require customer to present their card upon delivery?
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Checklist: Do I receive physical identity check? Checklist: Do I receive physical identity check?
Findings
• Most of the purchase is not required user name and password. Majority of
the failed attempt login us not blocked
• Majority of them have no Order Verification Process for Order Taking and
Delivery
• Majority of them have no CVC2 Implementation
• Majority of them have no VBV Implementation
• Majority of them are not paying alert on the IP address matching with card
number issued or place of delivery
• Majority of them would not call customer before delivery
• Majority of them are not required to show the credit card upon the delivery.
Survey/ Analysis Survey/ Analysis
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Suggestion and Best
Practices
Prevention
System
• Turn on VBV/ SECURECODE (AsiaPay PAYGATE)
• Turn on Card Verification Value (CVV2) (AsiaPay PAYGATE)
Business Practice
• Enhancement of proper comprehensive customer registration (mile
program)
• Insist upon “Sight Card” requirement during delivery of services
• Use of (Customer) User ID and Password with barred access if errors
occur with 3 times
• Use of “Positive List” as reference for third-party purchases
• Require third-party purchases to only be made by authorized party with
separate registration process for such authorized parties.
• Enforce shipping controls including a minimum period for the delivery of
goods or booking of flights
Suggestion / Best Practices Suggestion / Best Practices
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Detection
System
• Employ Negative Fraud/ Charge-back Database Check
• Employ Velocity Checking for multiple purchases
• Employ Transaction Scoring based on amount, high risk country
• Employ IP address check – multiple purchase using different card account
numbers originating from the same IP address.
Business Practice
• Compile High Risk countries where high levels of fraud/ charge-back occur
and implement additional controls or limit
• Correlate the card issuing country to the address provided by the
customer. Extra control is implemented on those their countries are
mismatch.
• Check for incomplete or suspicious customers.
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Suggestion / Best Practices Suggestion / Best Practices
Hint of Suspicious Transaction/ Customer
Consider the following are worthy of further investigation. These are common
attributes of a fraudulent order, while any single point in this list is indicating that
the order is suspicious.
•Different Shipment addresses and Billing addresses
•Use of free/anonymous E-mail by the customer
•Foreign orders or shipments
•All lower case information
•Larger than normal orders, in term of amount or quantity.
•Rush orders High-ticket orders
• Multiples orders with same credit card
•Multiples of the same item.
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
Suggestion / Best Practices Suggestion / Best Practices
Investigation and Response
• Contact the customer for suspicious transactions for supporting document
and personal identity verification
• Contact the card issuer via your IPSP/ Merchant Bank for suspicious
transactions.
• Cancel or refund for confirmed/ high possible fraud
• Inform your Merchant Bank / IPSP and make a police report if it is
appropriate
• Share information within industry forums or fraud risk group
• Work with Merchant Bank/ IPSP in implementing fraud detection system
(FMS of AsiaPay)
• Use VBV/ SECURECODE for authentication all time
• Effective Monitoring System implemented by Merchant
Suggestion / Best Practices Suggestion / Best Practices
Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007
AsiaPay Fraud Management
Case Study
1. Payment
Authentication
1. Payment
Authentication
2. Negative
and Control
Validation
2. Negative
and Control
Validation
Maintainable control and blocking parameters on - negative card, negative IP, high-risk country, processing limits, 3D status,…etc.
4. Fraud
Alerts
4. Fraud
Alerts
Real-time transaction analysis, fraud pattern mapping and blocking especially on transaction origination, invalid attempts, velocity check,…etc.
Real-time reporting and email alert (extendable to SMS) to banks and merchants
5. Payment
Authorisation
5. Payment
Authorisation
Lost and Stolen Card
Insufficient Fund
Others…
PayAlert System
Format Check: - Card length, MOD10, Name input ...etc
Authentication: - CVV2/CVC2, 3D-Secure …etc
3. Fraud
Pattern
Analysis
3. Fraud
Pattern
Analysis
PayAlert Controller
PayAlert Monitor
PayAlert Alarm
Fraud Management Framework Fraud Management Framework
PayAlert - Fraud detection system to alert merchants on fraud-potential payment
PayAlert ControllerMaintainable control and blocking parameters on negative card, negative IP, high-risk country, processing limits, 3D status,…etc.
PayAlert MonitorReal-time transaction analysis, fraud pattern mapping and blocking especially on transaction origination, invalid attempts, velocity check,…etc.
PayAlert AlarmReal-time reporting and email alert (extendable to SMS) to banks and merchants
Fraud Management Tool Fraud Management Tool
PesoPay Fraud Monitoring Pay Alert shows you alert warning in the transaction reportPesoPay Fraud Monitoring Pay Alert shows you alert warning in the transaction report
PesoPay Pay Alert shows you the reason for fraud suspicion on successful transactionPesoPay Pay Alert shows you the reason for fraud suspicion on successful transaction
Pay Alert will prompt merchant to decide whether to allow the transaction or askcustomer for Valid ID proof that matches credit card used
Pay Alert will prompt merchant to decide whether to allow the transaction or askcustomer for Valid ID proof that matches credit card used
Merchant can call the customer and ask for valid IDwith same name that matches the credit card for verification
If merchant wants to reject transaction, he can void or refund transaction amount to Customer; merchant should cancel transaction in their Store Control Admin
If merchant wants to reject transaction, he can void or refund transaction amount to Customer; merchant should cancel transaction in their Store Control Admin
Try to Resolve Issue Before Settlement DeadlineBEFORE settlement time = VOID buttonsAFTER settlement time = REFUND buttons
Real-time Alert Lookup
IP/Country Trace
3D Authentication
Status
CVV2/CVC2 Flag
Anti-Fraud: Dashboards to Monitor Transactions Anti-Fraud: Dashboards to Monitor Transactions
Anti-Fraud: Enable Fraud ControlsAnti-Fraud: Enable Fraud Controls
Enable of CVV2, High Risk Country Checking, Cardholder Name Checking, Decline transaction from same IP
Anti-Fraud: Block the High RiskAnti-Fraud: Block the High Risk
High Risk Country List
Anti-Fraud: Payment Limits Anti-Fraud: Payment Limits
Set the max purchase limit per transaction, per day, per month
Anti-Fraud: Know the State of Fraud Online Anti-Fraud: Know the State of Fraud Online
Fraud Management Information/ News
Anti-Fraud: Arm Yourself with Knowledge Anti-Fraud: Arm Yourself with Knowledge
Merchant
Education
Operations
Control
Payment
Monitoring Control
Fraud detection
and alertsRisky
Payment Filters
Payment
Authentication
Secure
Transaction
Processing
Industry
Market Update
Merchant
Acquisition
Control
PCIDSS Compliant
System and Security
Management
Risk & Fraud
Management
Data encryption, data masking and IP track
CVV2 / CVC2 validation
3D-secure authentication
Real-time payment behaviour analysis and alert on fraudulent potential payments
Exceptional sales, retrieval and chargeback tracking and analysis
Latest fraud trend, controls and technologies update with banks and card associations
Real-time payment filters on IP, card prefix, velocity, limits, countries…etc.
Payment transaction monitoring and analysis
Know-your-customer (KYC)
Merchant company, products and website review
Reference resources, workshop training and advisory support
Risk and Fraud Management Success =Risk and Fraud Management Success =Team Operations + Anti-Fraud Technology TogetherTeam Operations + Anti-Fraud Technology Together