e-commerce helsinki marketing keynote: stop killing social media
TRANSCRIPT
Stop killing Social Media!How Can I Be Social?
Have you been sharing with #ecomHKI
on Social Media?
Photos, Questions & Learnings
@GHeijkoop/Gerrit.Heijkoop
#ecomHKI
Where do you stand?
I am doing pretty well on Social Media
AgreeDisagree
I am doing pretty well on Social Media
AgreeDisagree
1.Why do you stand where you are standing?
2.What would you need to move further to the right?
how?
Social media are a ‘virtual bar’
Social media are a ‘virtual bar’
How are you?
Social media are a ‘virtual bar’
How are you?You are doing pretty well, aren’t you?!
Social media are a ‘virtual bar’
Social media are a ‘virtual bar’
It’s not that every action on social media leads to new business…
Social media are a ‘virtual bar’
It’s not that every action on social media leads to new business… … but almost every piece of business I can relate back to one or more social media actions.
social media?
Which company do you enjoy following on Social Media?
#question
Your social media strategy …
Do not do unto others,
what you don’t want others do
unto you
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
But how do I do that?
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
AIDA still exists…
Attention Interest Desire Action
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
AIDA still exists…
Attention Interest Desire Action Share
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
change …
Stop talking to them …
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
change …
Stop talking to them …
… give them some-thing to talk about!
Facilitate!
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
But where?!
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Beware!
If you get my attention... be relevant!
LearnLoveLaughLocation
5×L
Learn 5×L
wat
wat
Did you know…
LearnLove 5×L
Social ME-dia
LearnLoveLaugh
5×L
LearnLoveLaughLocation
5×L
LearnLoveLaughLocation
5×L
LearnLoveLaughLocation
5×L
Listening:You have one mouth and two ears; there is
a reason for that!
wat
wat
LearnLoveLaughLocation
5×L
What does your network want to talk ‘about’?
#exercise
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Can we now please get some more
practical tips?
Make friends & tag them!Use photos and videos
iMovie Meerkat Periscope Blab
iMovie FB Live Periscope Blab
iMovie FB Live Periscope Blab
iMovie FB Live Periscope Blab
START TRYING!
#reflectionapply toyour own situation
Buy now for €14,99 €10,-
send an e-mail now to [email protected]
and you will recieve a link to the slides, the #ButWhat LinkedIn Group and my 3 favo tools.
Gerrit HeijkoopSpeaker, moderator & online host
Twitter: @GHeijkoop #ecomHKI
Facebook: /Gerrit.Heijkoop
E-mail: [email protected]