E-Commerce

E-Commerce

Contents Introduction to e-Business and e-CommerceE-business InfrastructureE-environmentSupply Chain ManagementE-marketingCustomer relationship ManagementChange ManagementAnalysis and Design: M-commerceManagement of Mobile commerce services

Introduction to e-Business and e-Commerce

The buying and selling products through the use of internet.

An electronically mediated financial transactions between organizations and customers.

The Different Perspective for e-Commerce

A communication perspective – the delivery of information, product/services or payment by electronic means.

A business perspective – the application of technology towards the automation of business transactions and workflows.

A service perspective – enabling cost cutting at the same time as increasing the speed and quality of service delivery.

An online perspective – the buying and selling of products and information online.

e-Commerce Fundamentals

User Experience◦ It can be argued that everything else is secondary.

Solid ‘on-site search’ functionality ◦ You need good-quality metadata to make it work

properly.Well-defined information architecture

◦ Studies have shown that most people are ‘cognitive misers’. In plain English: people don’t like to think. Keep this in mind when wireframing your site.

e-Business

A broader term of how technology can benefit all internal business processes and interactions with the third parties. This includes the buy-side and sell-side E-commerce and internal value chain.

The architecture of hardware, software, content and data used to deliver e-business services to employees, customers as well as partners

e-Environment

Risk Factors of E-Commerce Environment◦Risk

The overarching risk to any business doing online transactions is not having an overall E-commerce strategy, especially when it comes to the compliance requirements of which a merchant may or may not fully understand or even be aware.

◦Availability lack of which is a big risk to an E-commerce

e-Environment cont’d

Performance◦Network utilization—as the single weakest link can

cause the entire environment to respond poorly.Scalability

◦ Scalability for an E-commerce site or environment could mean different things to different merchants.

Security◦ Vital issue for both users. Viewed as the safety for both

users vital information

Supply Chain Management

e-Marketing Priorities

We divide web site marketing into three primary divisions:◦ Enticing visitors (non-customers) to come to the site◦ Converting visitors (non-customers) into customers◦ Site Effectiveness

The benefits of e-Marketing include:

SpeedEase and EfficiencyLow CostTargeted

Customer Relationship Management

Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business  processes—principally sales activities, but also those for  marketing, customer service, and technical support.

Benefits of Customer Relationship Management

Quality and efficiencyDecrease in overall costsIncrease Profitability

Analysis and Design: m-Commerce

Imagine for a moment that you owned a small corner store. As a conventional retailer, your potential market would extend to your immediate geographic region.

Now imagine some technology became available that would open up your reach to a much larger audience.

The mobile industry today is rapidly growing because of its design , functionality and its services to the consumer.

Management of m-Commerce Services

The emerging issues in mobile commerce is the emerging wireless LANs and 3G/4G wireless networks, personalized content management, implementation challenges in m-commerce, futuristic m-commerce services