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E-Commerce
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E-Commerce
Contents Introduction to e-Business and e-CommerceE-business InfrastructureE-environmentSupply Chain ManagementE-marketingCustomer relationship ManagementChange ManagementAnalysis and Design: M-commerceManagement of Mobile commerce services
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Introduction to e-Business and e-Commerce
The buying and selling products through the use of internet.
An electronically mediated financial transactions between organizations and customers.
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The Different Perspective for e-Commerce
A communication perspective – the delivery of information, product/services or payment by electronic means.
A business perspective – the application of technology towards the automation of business transactions and workflows.
A service perspective – enabling cost cutting at the same time as increasing the speed and quality of service delivery.
An online perspective – the buying and selling of products and information online.
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e-Commerce Fundamentals
User Experience◦ It can be argued that everything else is secondary.
Solid ‘on-site search’ functionality ◦ You need good-quality metadata to make it work
properly.Well-defined information architecture
◦ Studies have shown that most people are ‘cognitive misers’. In plain English: people don’t like to think. Keep this in mind when wireframing your site.
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e-Business
A broader term of how technology can benefit all internal business processes and interactions with the third parties. This includes the buy-side and sell-side E-commerce and internal value chain.
The architecture of hardware, software, content and data used to deliver e-business services to employees, customers as well as partners
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e-Environment
Risk Factors of E-Commerce Environment◦Risk
The overarching risk to any business doing online transactions is not having an overall E-commerce strategy, especially when it comes to the compliance requirements of which a merchant may or may not fully understand or even be aware.
◦Availability lack of which is a big risk to an E-commerce
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e-Environment cont’d
Performance◦Network utilization—as the single weakest link can
cause the entire environment to respond poorly.Scalability
◦ Scalability for an E-commerce site or environment could mean different things to different merchants.
Security◦ Vital issue for both users. Viewed as the safety for both
users vital information
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Supply Chain Management
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e-Marketing Priorities
We divide web site marketing into three primary divisions:◦ Enticing visitors (non-customers) to come to the site◦ Converting visitors (non-customers) into customers◦ Site Effectiveness
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The benefits of e-Marketing include:
SpeedEase and EfficiencyLow CostTargeted
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Customer Relationship Management
Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.
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Benefits of Customer Relationship Management
Quality and efficiencyDecrease in overall costsIncrease Profitability
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Analysis and Design: m-Commerce
Imagine for a moment that you owned a small corner store. As a conventional retailer, your potential market would extend to your immediate geographic region.
Now imagine some technology became available that would open up your reach to a much larger audience.
The mobile industry today is rapidly growing because of its design , functionality and its services to the consumer.
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Management of m-Commerce Services
The emerging issues in mobile commerce is the emerging wireless LANs and 3G/4G wireless networks, personalized content management, implementation challenges in m-commerce, futuristic m-commerce services