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E-BRANDING STRATEGIES FOR LEADING SKIN

CARE INDUSTRIES OF INDIA

1.SHAHNAZ HUSAIN

2.VLCC

3.BIOTIQUE

PREPARED BY:

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NEHA VERMA

MBA(ISM)

CONTENTS

Introduction……………………………………………………… 3

E-branding status and web information…………………….......... 3

SHAHNAZ HUSAIN…………………………………………… 3-7VLCC…………………………………………………………….7-12

BIOTIQUE………………………………………………………13-15

Reference…………………………………………………………16-16

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INTRODUCTION

Brand management is the application of marketing techniques to a specified brand, product or 

 product line. The discipline of brand management was started by Procter and Gamble. This

report consist of the comparison and web information of the leading skin care firms of India:Shahnaz Husain, VLCC and Biotique. Customers today are aware of the global market and thet

consume the products only after taking the reviews and full analysis report from internet.

WEB INFORMATION OF THE COMPANIES

• SHAHNAZ HUSSAIN

• Shahnaz Husain, CEO of Shahnaz Herbals Inc, is

a prominent Indian female entrepreneur best

known for her herbal cosmetics, particularly skincare products.

• Currently, the Shahnaz Husain Group has over 400

franchise clinics across the world covering over 138 countries. Her group’s

 products are sold in leading global stores including Bloomingdale's (New York),

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Galleries Lafayette (Paris), Seibu (Japan), Harrods and Selfridges (London), and

La Rinaeccente (Milan).

• She has been awarded the Padma Shri, a civilian award by the Government of 

India in 2006, and Success Magazine's "World's Greatest Woman Entrepreneur"

award in 1996.

 

COMPANY’S PROFILE

The Shahnaz Husain Group is India's leading company in the field of natural beauty and anti-aging treatments. Started in the 1970s by Shahnaz Husain in New Delhi, the group has over time

vertically integrated to encompass every aspect of Ayurvedic care and cure. The group hasactivities as diverse as beauty training institutes, growing of its own herbs to manufacturing of itscosmetics line to retail to specialized treatments through its chain of over 200 beauty centersworldwide. The group has received many an accolade, the most recent of which was when it'sChairperson, Shahnaz Husain, won India's highest honor, the Padma Shree, in the field of Industry and trade for bringing Ayurveda to the West. In 1996 Success Magazine, one of theworlds most well-respected business publications, named Shahnaz Husain the Woman of theYear and estimated the brand's worth at over $100 million. This number has grown many timessince then.

Domain  www.shahnaz.in

Website worth Estimated $1,127 USD

Daily page view 687

Daily Earning $1

Rank by country(INDIA) 66,223

Users(INDIA) 85.7%

Alexa Rank 

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Compete Rank 

Complete Informtion

Dmoz Directory No

Yahoo Directory Yes

Alexa Rank 952,957

Google Pagerank 

Google Backlinks 0

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Yahoo Backlinks 0

Altavista Backlinks 0

Delicious BackLinks 0

Technorati Backlinks 0

Digg BackLinks 0

Reddit BackLinks 0

Inbound Link 0

Outbound Link 0

Website Age Unknown

My WOT / Site Adviser Report

Trustworthines

s84%

Vendor 

reliability85%

Privacy 84%

Child Safety 92%

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Website Title

Shahnaz Husain – herbal & ayurvedic personal care & beauty products for skin hair and body

care. Shahnaz Husain is a leading brand and manufacturer of herbal and ayurvedic and Ayurveda based cosmetic and beauty products from India.

Website Keywords

Shahnaz, Husain, Shahnaz, Husain, Hussain, eye, care, products, body, care,  products, sun, care, 

 products, vital, oils, skin, care,  products, hair, care,  products, oils, shampoos, soaps, creams,

moisturizers, lotions, kajal, pastes, herbal, creams, herbal, oils, herbal, cosmetics, men, care,

 products, skin, creams,

Website Description

Shahnaz Husain is the worlds leading brand and manufacturer of herbal and ayurvedic cosmetic

and beauty products from India. Products include eye care products body care products sun care

 products vital oils skin care products hair care products Ayurveda products ayurvedic products

herbal products herbal cosmetic products and Beauty products for oily skin dry and sensitive

skin.

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SUGGESTIONS

• The website should be more attractive.

•Customers honest reviews should be posted.

• Products description are absent.

• VLCC

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• The guiding vision of VLCC Group is “Transforming Lives”. By “Transforming Lives”,we imply transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of our Company since it was founded by Mrs. VandanaLuthra in 1989. They remain the foundation upon which we continue to build our success

today.• By redefining wellness, VLCC revolutionized this industry and acquired the status of 

India’s largest health and beauty brand. Today VLCC is the single largest player in theorganized sector with a pan-India presence of nearly 225 outlets across 90 cities, 1 inKathmandu, 10 locations in UAE, 2 in Oman, 1 in Bahrain and 1 in Al Ain. The VLCCGroup, a ‘Superbrand’, serves as an umbrella for all its other brands – VLCC Health CareLtd., VLCC Personal Care Ltd. and VLCC Institute of Beauty, Health and Management,VLCC Day Spa & VLCC Nutri-Diet Clinic. VLCC services provide holistic wellness, asa service, marrying scientific research and traditional therapies.

• Having served around 10 million customers since its inception, VLCC, today, hasachieved an iconic status across the world and is India’s largest and most preferred

Slimming, Beauty & Health brand.

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Vlcc Web of Trust Reputation Rating

Displays desired website's overall online reputation in terms of on-site Trustworthiness, user 

experience, website reliability, load time and privacy measures.

ComponentReputati

on

Confid

ence

Trustworthiness n/a n/a

Vendor reliability n/a n/a

Privacy n/a n/a

Child safety n/a n/a

Vlcc Siteadvisor Safety Ratings

Assess the website's overall degree of safety. Is it guaranteeing enough safety for end user? Does

the site hold littered content, spyware, adware or such entities?

This site is good 0

This site spams 0

Adware, spyware or viruses0

Excessive popups 0

Phishing or other scams 0

Bad shopping experience 0

Browser exploit 0

Alexa Traffic Statistics

Displays complete list of traffic details for any entered website. The results are stretched over,

URL's ranking, accessibility and daily page views in detail.

Traffic Rank for vlcc.com

Measure a website's traffic rank on the internet. Get to know the key elements that affect or boost

the rank, such as: page views, preferred content, keywords entered by users and etc.

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Traffic

Rank Change

7 days 4,456,372 0

1 month 5,980,724 0

3 months5,378,118-

4,071,651

Reach for vlcc.com

Displays the entered webpage's worthiness in terms of end user reach and accessibility. All

queries are met with the average percentile of visitors, estimated site load time, level of easewhen opening the website, and how easy it was to actually discover the website.

Reach Change

7 days0.00004

%0.00%

1 month0.00002

%0.00%

3 months

0.00002

% +130.00%

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Pageviews/User for vlcc.com

Daily pageviews per user for vlcc.com

Pageviews/User Change

7 days 1.00000% 0.00%

1 month 1.50000% 0.00%

3 months1.10000% +10.00%

Estimated Worth: $6,549 USD

 Income Per Day: $4 USD

 Daily Pageviews: 215

Alexa Rank: # 783,219

Compete Rank: # N/A

IP Address: 202.71.129.24

Domain Name: Vlccpersonalcare.com

 Length: 16 characters

 Age: Unknown

Dmoz Listing: No

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 Yahoo Listing: No

Character Encoding: iso-8859-1

Links In: 50

Links Out: 1

SUGGESTIONS

• Viewers and customers reviews are absent.

• General tips, other than VLCC products are absent.

• BIOTIQUE

Biotique.com has the estimated value of $17,870 and ranks # 1,101,733 in the World

(Alexa). With the daily ads revenue: $3 and pageviews per day: 135. The website is

hosted on server that locates in Altamonte Springs FL United States.

Estimated Worth: $17,870 USD 

Income Per Day: $3 USD

Daily Pageviews: 135

 Alexa Rank: # 1,101,733 Compete Rank: # 3,972,172

IP Address: 208.77.96.79

 Domain Name: Biotique.com

Length: 8 characters

Age: Unknown

Dmoz Listing: No

 Yahoo Listing: Yes

Character Encoding: iso-8859-1

Links In: 0

Links Out: 0

Traffic Stats for Biotique.com

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Alexa Traffic Stats

Traffic trend for last 6 months

Compete Site Statistics

Latest unique visitor = 63

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BIOTIQUE is synonymous with serious skin and hair care developed from time- testedAyurveda.

Ayurveda is literally translated as the ‘Science of Life’.

5000 years ago the Ancient Sages who founded Ayurveda, discovered that plants and plantextracts had a startling effect on skin and hair.

According to Ayurveda the powers of nature - the Heat of the Sun, Light, Air, Water, Mineralsand Plant substances have immense therapeutic value and play an important part in leading ahealthy, fulfilled and aware life.

The Ayurvedic Sages had the ability to control aging.

The Sages were expert biotechnologists and practiced yoga and meditation to achieve health andgood looks throughout life.

They developed potent herbal remedies for prevention and treatment of disease.

Modern Science is each day discovering the benefits about the substances found in nature andthe long historical tradition of its role in health and beauty.

SUGGESTIONS

• Site designing is done in a significant way, but more reviews are required for 

 proper analysis of the products.

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REFERENCES

• www.google.com

• www.shahnazhusain.com

• www.shahnazhusain.in

• www.vlcc.com

• www.biotique.com

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