e-challenge: employee or entrepreneur
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E-Challenge: Employee or Entrepreneur. Beth Goldstein Marketing Edge Edge Institute. What We’ll Cover Today. What brought you here Entrepreneur? Employee? What’s Next?. Beth Goldstein. Business Growth Consultant and Founder - Edge Institute Entrepreneurship & Marketing Educator - PowerPoint PPT PresentationTRANSCRIPT
E-Challenge:Employee or Entrepreneur
Beth Goldstein
Marketing EdgeEdge Institute
©Marketing Edge Consulting Group, LLC www.m-edge.com
What We’ll Cover Today
• What brought you here• Entrepreneur?• Employee?• What’s Next?
Beth GoldsteinBusiness Growth Consultant and Founder - Edge Institute
Entrepreneurship & MarketingEducator
Published Author & TrainerSmall Business Growth
©Marketing Edge Consulting Group, LLC www.m-edge.com
About KICKSTART Your Transition
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Turn to Your Neighbor
Let’sReverse -Engineer
Lucky Breaks
“Lucky” Business Ownersmore heavily engaged in
key business growth activities
The Survey Says…
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56%41% 41%
24% 22% 20%
46%
29%17%
7% 7% 7%
Luck No ImpactLuck Strong Impact
Everybody’s working hard!
You must work SMART
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Sweat Equity is NOT Enough
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Lessons from Lucky By Design
You Need a PLAN to Be Successful
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Obsolescence is a Constant
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The World Has Evolved – Have YOU???
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Everybody’s Life Tells a Story
13
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Are You Running in Place?
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What’s Your Next
Chapter
Look Like??
What’s the Story of YOUR
Life?
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Are YOU Ready?
• Identify Your Strengths• Get Real About
Your Weaknesses
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Are Your Friends & Family?
Launches Can Wreak Havoc On Innocent Bystanders
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Balance Risks & Rewards
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Is There a Market?
Are YOU My Customer?
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Know Your Competition
• You’re Probably Not The Only Player In TownIn Your Face
CompetitionOpponents You
Didn’t See Coming
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Customer Discovery is Critical
• Market Research on a Shoestring BudgetWill They Care – Defining
Your Value Proposition
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Determine Your Business Model
• What’s Your Revenue Stream?
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I always wanted to be somebody…
I guess I should have been more specific!
Lilly Tomlin
Begin by Setting SPECIFIC Goals
Success Rate (PDMA Research)
Clarity Increases the Odds of Success!
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SpecificMeasurableActionableRealisticTime-Based
S.M.A.R.T. Goals
Doubling in size every 2-3 years is NOT a SMART Goal
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Systems, Rules & Processes
• Build to Last
What Happens When ItJust Does Not Fit?
Plan B
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Launch – Measure – Review
• Measure results and impact• Check, recheck and then check one more time
Rinse lather repeatHair washing image?
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Are You an Employee
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What Percent of What We’ve Covered Will You Remember Tomorrow?
• 80%• 65%• 45%• 30%
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Use It or Lose It - 30% Remembered in 1 Day
70% of Learning is
Lost in a Day
90% in a WeekSource: Arthur J. Kohn, Ph.D., Fulbright Professor of Cognitive Science
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You Need a Plan
• Actions• Measures of Success• Tools• Deadline• Who’s Responsible
Begins with ONE SMART Goal
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Let’s Keep the Dialogue Going…• FREE Small Biz Growth Newsletter
• www.m-edge.com OR• Text: 22828
Subject: marketingBeth Goldstein
Marketing Edge [email protected]
508.277.1538
www.m-Edge.com