E-BUSINESS PORTAL- TO INCREASE THE REACH

AND USAGE

Sagar DusaneMMS- B-11-(2015-17)AIAIMS- Mumbai 01

E- BUSINESS/ E- COMMERCE

• E- Business is the application of information and communication technologies (ICT) in support of all the activities of business

• “E-business" was coined by IBM’s marketing and Internet team in 1996.

• Relationships between the company and its clients, • Newer business opportunities are developed• Flow of information is made easier• Controlling different processes within the company

Basic E- BUSINESS MODEL

E- BUSINESS MODEL

• Business to Consumer (B2C)• Business to Business (B2B)• Business to Business to Consumer (B2B2C) • Consumer to Consumer (C2C)• Customer to Business to Consumer (C2B2C)

E- BUISNESS APPLICATIONS

• Auction Model• Portal Model• Dynamic Pricing Models• Online Trading and Lending Models

GOAL OF E-BUSINESS

• Increase in margins• Increase in staff motivation• Result of customer satisfaction• Privileged relationships with the clients

GOAL OF E-BUSINESS

E-Commerce Challenges in India

• Logistics: Last mile delivery• Cash on delivery: Preference for cash and high return rates• High failure rates in online payments and low penetration

of debit and credit cards• High cost of customer acquisitions • Regulator: 9 ministries regulate E-commerce • Security: 2 step cards verification and cybercrime• Winner takes it all-No room for small players• Digital Literacy and Consumer Connect• No profits in sight

Strategy to increase the reach and usage

Six tactics for Market penetration strategy1. Price penetration2. Increase promotions3. Increase reach4. Increase usage5. Attract competition customers and dealers6. Non users to start the product

E- BUSINESS MODEL- TO INCREASE THE REACH AND USAGE

• Create a domain which helps the customers to get all category which is available

Eg- Flipkart, amazone, snapdeal, etc.• Domain name- www.knowhow.in

Marketing channel for knowhow.in

• Social media marketing• Campus recruitment in rural areas colleges• Pamphlets distribution• First sale Rs 100/- off.

Segmenting www.knowhow.in

• Apparel • Agricultural• Education• Technology• Wedding

Strategy of penetration• Qualified sales executive will be appointed and

their district would be assigned

Task of sales executive

• Attending weekly bazar and untapping new markets and customers in the territory assigned

• Creating a better deal for customers• Tie ups with local vendors• Marketing of the firm

Estimates

• Ctc of the sale person- Rs75000/- p.a.• Laptop- Rs 12000/-• Internet connectivity- Rs 6000/- p.a.• Maharashtra region – 7*5 employees• Consulting charges- 2-10%