Part AE-Business C4 and C5Marks 4Q1. Which of the most realistic relationship between e-commerce and e-business?a) E-Commerce is different name for e-businessb) E-Commerce is subset of E-Businessc) E-Business is the subset of E-Commerced) E-Commerce has no overlap with E-BusinessQ2. Which would be the best description of E-Commerce? a) Any Electronically mediated information exchanges between an organization and its external stakeholdersb) The use of electronic communication for all business processesc) An organization using electronic media to sell direct to its customers.d) An organization using electronic media to purchase from its suppliersQ3. A collection of web services which facilitate certain behaviors online such as community participation and user generated content, rating and tagging is commonly known as a) Facebookb) Customer journeyc) World wide webd) Web 2.0 conceptQ4. Reach is the key characteristics achieved by e-business which refers to a) Potential number of customers a business can interact withb) The effectiveness of links with partnersc) The depth of information about content or product availabled) The online links with the suppliersQ5. The Amazon.com site belongs in which category of website?a) Brand building siteb) Media or publishers sitec) Relationship building sited) Transactional site

Q6. Infinity Program initiated by ICICI in 1997, Initially, Infinity was introduced to facilitates banking transaction for A) NRIsB) Arabian CountriesC) Asian countries D) Eastern Countries Q7. This of the following is not the example of business to consumer (B to C e-commerce? A) Amazon.com B) e-bay.com C) dell.com D) lastminute.comQ8. The 4 Ts of database Marketing areA) Teaching, testing, tailoring, tyingB) Targeting, tailoring, tying, tappingC) Training, testing, tying, tappingD) Targeting, testing, tying, tapping

Part BTravelocity.com is a leading online travel-planning site, which offers services to Business travel, Students travel and Leisure travel. The Business travel executives for whom luxury, accurate arrival and departure timings of the flights are important. The Student travel segment targets college and university students for whom convenience, entertainment, enjoyment, group discussion, group accommodation and transportation are the main priorities, And the third one is Leisure travel segment consists of individual employees and their families who want to go on holidays. They want flexible schedules and economic rates. Travelocity.com offers the following services to its customers through its web site: Dream Map : interactive map of all the cities with air fares that meet individual budget requirement. User can choose the convenient date and proceed with booking flights.Guarantee your vacation: in an emergency, user can cancel the flight bookings they have already made and rescheduled their vacations to more convenient dates without loosing any money. Fare watcher: it shows the customer which days to travel to avail the lowest fare. Air plane seat maps: user can obtain the geographical display of seat in the aircraft using this feature and book their favorite seat online.Travelocity.com photo gallery: user can sent photographs taken by them during their tours, to this site. These photos are added to the photo gallery of Travelocity.com for display.Best fare finder: it allows users to search for the lowest available fares and find an interactive calendar that highlight the days on which the lowest fares are offered. Travel tools: users can view the reservations; find their tickets or flight status, weather conditions and maps. Vacations and cruises: this section feature a new vacation and cruise finder tool, a mountain resort guide with interactive maps displaying the lowest airfare to resorts across the US and Canada, and a variety of vacation and cruise deals. Multimedia vacation videos: Travelocity.com has access to broadband capabilities through alliances with Exite @Home, Time Warner Inc., Road runner, and AOL, and a vast online multimedia library of vacation destination and cruise ships and Visit vacation spots on the screen. Hotel Mapping: users can quickly compare various hotel options, using this feature. Once the city, date, and amenity requirements are entered, Travelocity displays an interactive map of all the available hotels that meet the designed criteria. Members can view each hotels location in proximity to the areas of their interest while also viewing other information like price, name of the hotel and hotel chain, etc. Alternate Airport Feature: it was a companion feature to the best fare finder, which allows customer to search nearby airport for lower airfares and displays options in an interactive window, while selecting from the Alternate Airport feature, airfare saving and driving distances are also provided. Thus we can see how Travelocity caters to its customers with innovative features. They have package and a host of innovative services which suit a wide section of the people in different income groups.

Q1. What is the web based activities and services available to the customer on Travelocity.com web site.(Marks 3)Q2. Highlight the key components of the Travelocity.com strategic processes? (Marks 3)

Ans 1. Dream Map : interactive map of all the cities with air fares that meet individual budget requirement. User can choose the convenient date and proceed with booking flights.Guarantee your vacation: in an emergency, user can cancel the flight bookings they have already made and rescheduled their vacations to more convenient dates without loosing any money. Fare watcher: it shows the customer which days to travel to avail the lowest fare. Air plane seat maps: user can obtain the geographical display of seat in the aircraft using this feature and book their favorite seat online.Travelocity.com photo gallery: user can sent photographs taken by them during their tours, to this site. These photos are added to the photo gallery of Travelocity.com for display.Best fare finder: it allows users to search for the lowest available fares and find an interactive calendar that highlight the days on which the lowest fares are offered. Travel tools: users can view the reservations; find their tickets or flight status, weather conditions and maps. Vacations and cruises: this section feature a new vacation and cruise finder tool, a mountain resort guide with interactive maps displaying the lowest airfare to resorts across the US and Canada, and a variety of vacation and cruise deals. Multimedia vacation videos: Travelocity.com has access to broadband capabilities through alliances with Exite @Home, Time Warner Inc., Road runner, and AOL, and a vast online multimedia library of vacation destination and cruise ships and Visit vacation spots on the screen. Hotel Mapping: users can quickly compare various hotel options, using this feature. Once the city, date, and amenity requirements are entered, Travelocity displays an interactive map of all the available hotels that meet the designed criteria. Members can view each hotels location in proximity to the areas of their interest while also viewing other information like price, name of the hotel and hotel chain, etc. Alternate Airport Feature: it was a companion feature to the best fare finder, which allows customer to search nearby airport for lower airfares and displays options in an interactive window, while selecting from the Alternate Airport feature, airfare saving and driving distances are also provided.

Ans 2. Travelocity.com offers services to almost all segments i.e. Business travel, Students travel and Leisure travel. The Business travel executives for whom luxury, accurate arrival and departure timings of the flights are important. The Student travel segment targets college and university students for whom convenience, entertainment, enjoyment, group discussion, group accommodation and transportation are the main priorities . Leisure travel segment consists of individual employees and their families who want to go on holidays. They have flexible schedules and economic rates. Variety of Application and services .i.e Service variants covering each n every segment . They have package and a host of innovative services which suit a wide section of the people in different income groups. Travelocity caters to its customers with innovative features.