e business case study danish furniture

Case Study: Ebusiness in Small Danish Furniture Manufacturers Submitted To: Sir Zulfiqar Ahmed Submitted by: Farah Ahmed (SP10-BB-0013)

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E business case study danish furniture

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Case Study: Ebusiness in Small Danish Furniture Manufacturers

Submitted To: Sir Zulfiqar Ahmed

Submitted by: Farah Ahmed (SP10-BB-0013)

Danish Furniture

More than 4/5 of production is exported

6th largest exporting industry

Employs around 26000 people and 8800 firms employs less than 50 people

Danish Furniture

3 segments:

o Funiture for homeo Commercial and contract

furnitureo Designer furniture

Page 4: E business case study danish furniture

Danish Furniture Online

Sold by variety of channels

Internet sales

“Danish furniture online” – known as

“one of the most important gateways with links to 200 manufacturers.”

Page 5: E business case study danish furniture

Page 6: E business case study danish furniture

Online portal for Danish Furniture Industry – Manufacturers Index

Furniture trade

Press Magazine

Statistics and market size structure

Consumer tips

Press Information

Page 7: E business case study danish furniture

Aksel Kjersgaard Furniture Manufacturing

About the Company

It Specializes in:

o High Quality Tableso Hall Furnitureo Home office Furniture

Page 8: E business case study danish furniture

About the Website

Communication platform to make inquires

Increased communication with final customers

Also linked to danish Furniture Online

Does not sell online

Page 9: E business case study danish furniture

Online procurement

Online vendors Suppliers

Page 10: E business case study danish furniture

Thank You!

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