e buddy operamobilestore-apppromotion-casestudy
TRANSCRIPT
eBuddy case studyTHE OBJECTIVETo promote the XMS app to a wider audience
across di�erent mobile platforms.
THE SOLUTION1. Used sponsored app placement in the
Opera Mobile Store to address 60 million
monthly users of the store.
2. Used banner placement on the Homepage
of Opera Mini to address 260 Million Opera
Mini monthly users.
THE RESULTS• Increased number of downloads from 800 up to 13 000 /day
• More than 2 200 000 daily impressions
• Great visibility by new users
• Total downloads in Opera: 1 444 741
1,444,741total downloads
2,200,000impressions/day
13,000downloads/day
Opera Mobile Store COPYRIGHT © 2013 OPERA SOFTWARE ASA. ALL RIGHTS RESERVED.
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13 000
12 000
11 000
10 000
9 000
8 000
7 000
6 000
5 000
4 000
3 000
2 000
1 000
1625% incr
ease
!Daily Downloads
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