e buddy operamobilestore-apppromotion-casestudy

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eBuddy case study THE OBJECTIVE To promote the XMS app to a wider audience across different mobile platforms. THE SOLUTION 1. Used sponsored app placement in the Opera Mobile Store to address 60 million monthly users of the store. 2. Used banner placement on the Homepage of Opera Mini to address 260 Million Opera Mini monthly users. THE RESULTS Increased number of downloads from 800 up to 13 000 /day More than 2 200 000 daily impressions Great visibility by new users Total downloads in Opera: 1 444 741 1,444,741 total downloads 2,200,000 impressions/day 13,000 downloads/day Opera Mobile Store COPYRIGHT © 2013 OPERA SOFTWARE ASA. ALL RIGHTS RESERVED. 1 2 2 ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 13 000 12 000 11 000 10 000 9 000 8 000 7 000 6 000 5 000 4 000 3 000 2 000 1 000 1 6 2 5 % i n c r e a s e ! Daily Downloads 1 2

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Page 1: E buddy operamobilestore-apppromotion-casestudy

eBuddy case studyTHE OBJECTIVETo promote the XMS app to a wider audience

across di�erent mobile platforms.

THE SOLUTION1. Used sponsored app placement in the

Opera Mobile Store to address 60 million

monthly users of the store.

2. Used banner placement on the Homepage

of Opera Mini to address 260 Million Opera

Mini monthly users.

THE RESULTS• Increased number of downloads from 800 up to 13 000 /day

• More than 2 200 000 daily impressions

• Great visibility by new users

• Total downloads in Opera: 1 444 741

1,444,741total downloads

2,200,000impressions/day

13,000downloads/day

Opera Mobile Store COPYRIGHT © 2013 OPERA SOFTWARE ASA. ALL RIGHTS RESERVED.

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13 000

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1625% incr

ease

!Daily Downloads

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