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Page 1: E buddy operamobilestore-apppromotion-casestudy

eBuddy case studyTHE OBJECTIVETo promote the XMS app to a wider audience

across di�erent mobile platforms.

THE SOLUTION1. Used sponsored app placement in the

Opera Mobile Store to address 60 million

monthly users of the store.

2. Used banner placement on the Homepage

of Opera Mini to address 260 Million Opera

Mini monthly users.

THE RESULTS• Increased number of downloads from 800 up to 13 000 /day

• More than 2 200 000 daily impressions

• Great visibility by new users

• Total downloads in Opera: 1 444 741

1,444,741total downloads

2,200,000impressions/day

13,000downloads/day

Opera Mobile Store COPYRIGHT © 2013 OPERA SOFTWARE ASA. ALL RIGHTS RESERVED.

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13 000

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1625% incr

ease

!Daily Downloads

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