e-books for learning: a certain need, an uncertain solution
DESCRIPTION
Paola Dubini and Jane Klobas present the results of a survey by Università Bocconi and Bookrepublic: E-books for learning: a certain need, an uncertain solution.TRANSCRIPT
Ebooks for learningA certain need, an uncertain future
Paola Dubini – Università BocconiJane Klobas – ASK – Università Bocconi
If Book Then – July 5, 2012
A quite rich setting
Learners
Professiona
ls
Life-long
learners
Researcher
s
Credential
s
Networks
Learning
Employment
Reputation
Peers
Mentors
Mentees
Teachers
Tutors
Trainers
Learning
resources;
Learning
skillsUniversitie
s
Publishers
Certificati
on
But pretty organized
PublishersUniversities Professional Associations
Learners
Authors
University publishing
Academic publishing
Professional publishing
Roles in organizing learning resources
PublishersUniversities Professional Associations
Learners
Authors
Content selectionFunding of publication
ScoutingContent aggregation
Funding of publicationEditing, indexing, tagging
Certification and registrationSupply chain management
PromotionRights management
ScoutingFunding of publicationIntegrity certification
AnnotateSearch other contentComment and review
Learners
Professionals
Life-long
learners
Researchers
Credentials
Networks
Learning
Digitization
Digital content
aggregation
Self
publication
Certification
Open learning
Open access
Ubiquity
Change is in the air
The promise of open access
Readers
Authors PublishersUniversities and Professional Associations Open learning
Open accessScouting
Content aggregationFinancing
Editing, indexing, taggingCertification and registration(Supply chain management)
(Rights management)
Content aggregationEditing, indexing
PromotionFinancing
ReviewingSharing
Commenting, taggingPromotion
Endorsement
Sacrificing content for brand
Changing revenue models
Readers
Authors PublishersUniversities
Self publication
ScoutingContent aggregation
ReviewingCommenting, tagging
CitationPromotion
Endorsement
Content aggregationEditing, indexing
PromotionFinancing
The empowerment of authors and readers
Open journals and repositories
Serving authors / readers communities
Readers
Authors PublishersUniversities and Professional Associations
Digital hubsContent aggregation
Editing, indexingPublication process mgmt
CertificationCross referencing
TaggingMultiple platform publication
CRMCommunity management
Promotion
Enriching the offering
Content aggregation
Cross referencingCommenting
Digital hubs
Digital offerings
What’s in there for publishers?Offering tools
Digital reading
browsing
Interactive learning
An irreversible change?
• An empowered reader• More options• A more active role
• A growth in available content• A pressure towards learning facilitation
• Multimedia content organization• Multiplatform functionality• Graphics and infographics
• A preference for digital vs a preference for print• Browsing • Cross referencing• Searching
• A pressure on prices• Commoditization of content, in sake of brand and service• Differences across disciplines
• Studying • Taking notes• Quick / visual referencing
A new competitive arena
Universities University publishing
Academic publishing
Professional publishing
Not for profit
Venture capital backed digital
ventures
Other digital players
What’s in there for publishers?
• The simultaneous evolution for all players involved: How we teach, how we learn, how we certify, how we publish
• Self learning, self publishing, personalised learning … and the relevance of the editor’s role
• Content bundling, unbundling and rebundling …. and the relevance of the editor’s role
• The need for critical mass: of quality content, of readers, of variety of media, of variety of content …. and the relevance of the editor’s role
• Content configuration by platform and by type of customer/use… and the relevance of the editor’s role
• The joys and sorrows of price discrimination …. An the possibilities for publishers
• The importance of certification … and the possible role for publishers
• The shift in value creation: content vs communities vs brands, vs services and the emergence of multiple partners/competitors
• The resilience / the pressures of other players involved (promotion in the academia,
Thank you!