e books brochure pearson

7/28/2019 e Books Brochure Pearson

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P E A R S O N P E R S P E C T I V E S O N H I G H E R E D U C A T I O N

economical,

ecological,

pedagogical,

and just plain smartreasons to offer eBooks

in your next course

eBookseBooks

8


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Todays eBooks can be read on computer

screens, readers, personal digital assistants,

and even mobile phones. The same electronic

nature that accommodates those delivery

options does the same for features that more

actively engage students, including built-in

dictionaries and pronunciation guides,

bookmarks, searchable text, and highlighting.

Whether youre seeking a PDF version of aprinted book or you wish to integrate dynamic

content from the Web 2.0 environmentsuch

as video, audio, animation, and interactive

simulationa host of proven pedagogical

resources are only a mouse click away.

While sales predictions for eBooks in higher

education vary, there is little doubt thateBook sales are growing. Investments in

eBook collections and shifts in delivery

models by prominent U.S. private and public

institutions confirm that eBooks have indeed

entered the mainstream.

The following eight reasons detail why thetime is right for your campus to explore the

eBook opportunities that are appropriate for

your students. Pearson Learning Solutions

can help guide the way.

Pearson Perspectives on Higher Education: eBooks

2010 Pearson

Pearson Learning Solutions, 501 Boylston Street, Suite 900, Boston, MA 02116


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Students who actively participate in their learning learn more. eBooks

offer a wide range of options that increase the interactivity of your curricula,thereby promoting increased engagement in course material and more

time on task.

Audio clips, videos, games, hyperlinks, and assessments are just a few

of the ways eBooks keep students coming back for more. Whether content

is required, supplemental, or remedial, eBook content is highly engaging

and immediately accessible in the context of learning. Most important,

by addressing a range of learning styles, eBooks are more than justfun: theyre effective.

Pearson is providing digital textbooks for nearly every Colorado

Community Colleges Online course. CCCOnlines student

surveys indicate that the multimedia-embedded eBooks

are a hit. Students appreciate that eBooks offer them

control over their learning process and that

they can review concepts as many timesas they need to, going as slowly

or as quickly as is suitable

to their learning styles.

R E A S O N 1

eBooks facilitate increasedstudent success.


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R E A S O N 2

Content

eBooks put you in control of content, curricula, and assessment.They cover only the material you want and in the order you choose.

Cost

The cost of education is higher than its ever been before. eBooks

cost an average of 50 percent less than printed textbooks. And they

cost nothing to ship.

Delivery

eBooks work with you. Versatile and varied, they can be delivered through

course and learning management systems, Web portals, custom Web

sites, DVDs, USBs, and mobile devices. Format options include PDF,

FlashPaper, CafScribe, CourseSmart, VitalSource, and Pearson eText.

Revisions

eBooks take the guesswork out of textbook revision cycles. Unlike print

textbooks, you decide how, when, and whether you want to revise your

eBookannually or less frequently.

Time

Online delivery means seamless coordination of course materials and

course schedules. No more back orders, late shipments, or wrong-

edition hassles with the bookstore.

eBooks put the instructorin the drivers seat.

It took the school a while to give me my financial aid voucher. Although I got

behind on my other classes because of a lack of material, I never got behind

in this class; the material was already here for my use.

Isabelle, StudentColorado Community Colleges Online


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According to Project Tomorrows Speak Up survey,1 students have a clear

vision of how to drive achievement and ensure that they are well preparedfor the future. With a focus on transformational changes in the learning

process itself, their vision draws heavily from the empowering and engaging

tools that are facilitated by emerging technologies.

Students want to be able to interact with and learn from their own person-

alized network of experts via cutting-edge communication and collaboration

tools; they want learning tools and processes that are not tethered to

time, place, or geographic boundaries; and they recognize from their ownexperiences growing up immersed in digital media that the best way to drive

educational productivity is through the effective use of rich and relevant

digital tools, content, and resources.

When asked to create their ideal digital textbook, student survey participants

responded with the following wish list.

The ability to personalize their book with electronic highlightsand notes (63%)

Quizzes and tests for self-evaluation (62%)

Games (57%)

Animations and simulations (55%)

Links to PowerPoints, lectures, and other material that supports

textbook content (55%) Links to real-time data such as NASA and Google Earth (52%)

Self-paced tutorials (46%)

R E A S O N 3

eBooks give students what they want.

1 Creating Our Future: Students Speak Up about their Vision for 21st Century Learning, March 2010,

http://www.tomorrow.org/speakup/speakup_reports.html.


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With delivery options that are as flexible as todays mobile and techno-

logically driven lives, eBooks meet students where they are, whereverthey are, 24-7.

Online anywhere with Web access

Downloaded to a computer or laptop

Accessed via iPod, iPad, mobile phone, tablet,

or other reader device

Indispensable tools for part-time workers, full-time professionals, andother nontraditional students, eBooks facilitate learning while people are

traveling or commutingand without the weighty baggage.

For the K12 set, eBooks portability and online access mean no more heavy

backpacks, and no more missed assignments because books got lost

between school and home.

R E A S O N 4

eBooks deliver both at homeand on the go.

I am in the military and have to travel with my laptop and schoolbooks

to complete assignments. My eBook made a world of difference.

James, StudentColorado Community Colleges Online

Most of our members are full-time professionalsand their time is valuable.They need content that offers many resources, from which they can pick

and choose only those they need. Most of all, they need resources that are

convenient and easy to access.

Devi Vallabhaneni, Chief Executive OfficerAssociation of Professionals in Business Management


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R E A S O N 5

Customized eBooks enable my students to do universal searches of the text

for individual terms, thereby facilitating test taking. The custom multimedia

simulations integrated directly into the eBook enable students to learn step-by-step exactly how the applications work together. By conveying material in this

way, within the online learning space of the content itself, students never need to

break pace from the learning environment. Learning is seamless and contextual.

Mike Puopolo, ProfessorBunker Hill Community College

Todays eBooks make customization easier and more cost-efficient than ever

before. Their digital nature offers the opportunity to create and seamlesslydeliver learning materials that are entirely tailored to course content,

perfectly coordinated with curricula and assessment, and exponentially

more empowering to students than printed textbooks are.

Custom options include creation of one book from several, removal of

content that wont be covered, and addition of original contentbe it text,

image, audio, or video. Its a value-add proposition for instructors, whose

texts align with the curriculum and are easy to update; and for students,who are engaged and connected to the content and reap better learning

results because of it.

eBooks give instructorscustomized control over content.


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R E A S O N 6

Students care more about material they can relate to. eBooks help course

content come alive by aligning it with targeted, timely, real-world examples.

Pearson Learning Solutions used Carrington College Onlines existing

textbooks and curricula as well as the specific learning objectives of the

allied health industry to guide the development of a customized package

comprising CourseConnect, eBooks, MyMathLab, and the Pearson

LearningStudio platform. Course curricula and eBook content is dynamic

and personalized, thanks to built-in customized videos, podcasts, anima-

tions, and discussion boards. In turn, courses previously implementedsolely via U.S. mail are now interactive, robust, exciting, lively, teacher-led

courses that students are excited about. The new courses bring students

experiences to life, enable them to learn from those experiences, share

them, and confirm them as valuable.

eBooks help make classroom learningreal-world relevant.

[Pearsons eBook solution] changed the nature of the course for the better:

theres bonding among students participating in different states, real-life clinical

experiences shared daily, and group learning taking place naturally.

Mike Case, Regional Program Director for Online EducationCarrington College Online (formerly Apollo Online)


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R E A S O N 7

Already, 29 percent of middle school and high school students say theyre

using some kind of online textbook or online curriculum as part of theirregular schoolwork.

According to OnCampus Researchs Student Watch 2010, a 16,000-student

survey released by the National Association of College Stores in fall 2009,

about 42 percent of students have either purchased or seen an eTextbook.

Thats an increase of 24 percentage points from 2007.

Whether traditional on ground or strictly online, educational institutions

and their students have recognized the increased learning potential, reliable

delivery benefits, and reduced cost of eBooks.

Former Northwest Missouri State University president Dean L. Hubbard

was anticipating the school would become an eBook-only campus (or

close to it) soon. Well move as fast as the industry movesand its

moving rapidly, Hubbard said. Citing the eBooks built-in interactivity,

he added, Im convinced that students will read more and they willlearn more by using this medium.

At Kaplan Universitys School of Legal Studies, digital texts account

for approximately 80 percent of assigned reading. At Capella University,

eBooks constitute an available and accepted option in nearly all of the

schools 1,250 courses.

eBooks represent todaysnew academic standard.

The immediacy of eBooks works for both me and my students. No more

searching for books at the bookstore or shopping for cost; eBooks are instantly

accessible. And thats what teaching today is about: access and choices.

Reta Roberts, ProfessorFlorida State College at Jacksonville


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R E A S O N 8

eBooks appeal to todays environmentally concerned, green-oriented

students. Because they are created electronically, no trees are cut toproduce them. No ink is used to put the words on the page. No fossil fuel

is used to run presses. No power trucks move them around the country.

No storage facilities are heated to store boxes of books until the books get

shipped to bookstores. And with the click of a button, eBooks are disposed

ofwithout ever taking up room in a landfill.2

eBooks are less harmfulto the environment.

2 Environmental Impact of E-books, http://www.ebookweek.com/ebook_environment.html.

Way to go green!

Beth, StudentColby College


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Printed on chlorine-free paper from sustainably managed and renewable forests

using vegetable-based ink and protected by a water-based aqueous coating.

Pearson provides education in thebroadest sense. Our aim is to help peoplemake progress in their lives by meansof education and information. We buildpartnerships based on mutual respect,communication, and integrity. Thosepartnerships and those values are whatset Pearson apartand are the reasonsmore instructors return to Pearson year

after year, successful solution aftersuccessful solution.

Visit Pearson online to learn more aboutthe ways Pearson Learning Solutions isimproving how higher education teachesand learns today.

http://www.pearsonlearningsolutions.com


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Pearson Learning Solutions

501 Boylston Street, Suite 900, Boston, MA 02116

800 428 4466 www.pearsonlearningsolutions.com

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