amherst media fall 2011 catalog/brochure of new photography books!
DESCRIPTION
New Instructional Photography books available from your favorite Photo Book Publisher, Amherst Media!TRANSCRIPT
fall 2011 photography booksamherst media®
www.AmherstMedia.com phone (800) 622-3278 fax (800) 622-3298
Christopher Grey’s
Vintage Lightingdigital photographer’s guide to portrait lighting techniques from 1910 to 1970
Available September 2011
Christopher Grey shows you how to capture the lighting styles of
bygone eras—but with today’s cam-eras, light sources, and postproduction tools. Learning to produce these rarely attempted styles will take your por-trait work to the next level. $34.95 list, 8.5x11, 128p, 200 images, Grey. (ISBN 978-1-60895-221-2) Order no. 1945.
Features: 1910s: simulating skylight and window lighting
1920s: soft shadows, upward shadows, crosslighting
1930s: deep shadows, tonal mergers, backlighting, under- and overexposure
1940s: hard light, deep shadows
1950s: action portraits, classic pinups
1960s: street-style lighting, colored gels, tight headshots
engagement Portraituremaster techniques for digital photographers
Available September 2011
Engagement portraits are a tradi-tional rite of passage for couples.
In this book, Tracy Dorr shows you how to go beyond what’s expected, de-livering images that will delight couples and boost your bottom line. $34.95 list, 8.5x11, 128p, 200 images, Dorr (ISBN 978-1-60895-227-4) Order no. 1946.
Features: maximizing your booking interviews
planning personalized sessions
formal and informal sessions
Boosting your sales and market visibility
developing your personal style
contributors incLude:dave and quin cheung, evan laettner, Jeff and snjezana fisher, Jenean mohr, Joseph priore, Kelly moore, rick and Bernadette unis-Johnston, nicole Knauber, riccis Valladares, and Yuliya shevchenko.
Lighting essentiaLsa suBJect-centric approach for digital photographers
Available October 2011
Don Giannatti demonstrates an ap-proach to lighting that puts the
subject first—challenging you to explore the contours and textures of each sub-ject, determine exactly what you want to say in your image, and develop a plan for achieving that look through careful lighting. $34.95 list, 8.5x11, 128p, 215 images, Giannatti (ISBN 978-1-60895-232-8) Order no. 1947.
Features: previsualizing more thoroughly
taking control of every quality of light—and using them to your advantage
shooting with natural light, studio strobes, speedlights, or any combination of light sources
Working in the studio or on location
sample shoots to explore—and sample assignments to try yourself
Painting with a Lensthe digital photographer’s guide to designing artistic images in-camera
Available October 2011
Take a more purposeful approach to your shooting by making critical artistic de-
cisions in the presence of the scene or sub-ject that inspired you—rather than hours (or weeks) later in front of a computer. $34.95 list, 8.5x11, 128p, 280 images, Deutschmann. (ISBN 978-1-60895-237-3) Order no. 1948.
AdvAnCed underwater PhotograPhytechniques for digital photographers
the portrait photographer’s guide to Posing, 2nd ed.
Available november 2011
Rangefinder editor Bill Hurter teaches you the rules of posing—and when to
break them. With insights from top photog-raphers, this book will help you please your clients and achieve your artistic goals. $34.95 list, 8.5x11, 128p, 180 images, Hurter. (ISBN 978-1-60895-243-4) Order no. 1949.
Features: techniques for photographing weddings, families, seniors, children, and more
posing basics and refinements taking your posing beyond the ordinary
contributors incLude:salvatore cincotta, Brett florens, Beth forester, Jim garner, and Jerry ghionisri
Features: dividing a scene into tiers and making decisions about how they should relate
creative lighting effects for adding color and enhancing the mood in your images
inventive techniques for multiple exposures, panning, and zooming—as well as “ripping,” “punching,” and “finger painting”
the Art Of oFF-camera FLash PhotograPhytechniques and images from professional digital photographers
Available november 2011
Lou Jacobs Jr. goes behind the scenes with top photographers, exploring their ap-
proaches to using off-camera flash in the stu-dio and on location. This book is packed with great images and important insights for pros! $34.95 list, 8.5x11, 128p, 215 images, Jacobs. (ISBN 978-1-60895-275-5) Order no. 2008.
Features: mixing flash with ambient light
photographing portraits, weddings, and more
Working with remote strobes
Featured PhotograPhers incLude:Bill cramer, claude Jodoin, Bert stephani, pete Winkel, sergio, david perris, and mike duhon
Available december 2011
Underwater photography is fun, but it becomes even more enjoyable as you
advance your skills. In this book, Larry Gates shows you how to create images that are tech-nically flawless and shares photo tips from a variety of talented underwater shooters. $34.95 list, 8.5x11, 128p, 230 images, Gates. (ISBN 978-1-60895-253-3) Order no. 1951.
Features: understanding what makes a “perfect” image
using one- and two-light strobe setups for enhanced control
seeking unique subjects and unusual behav-iors for more compelling underwater images
tips for planning a shoot and conceptualizing the images you want to create
BOutique baby PhotograPhythe digital photographer’s guide to success in maternitY and BaBY portraiture
Available december 2011
Boutique photography is all about choice and experience. In fact, far
more than price, it’s style and qual-ity that attract perfect-fit clients to this type of studio. In this book, Mimika Cooney shows you how to make all the right decisions when building your business—from targeted marketing, to stellar customer service, to image and product designs that will help you stand out from the crowd. $34.95 list, 7.5x10, 160p, 200 images, Cooney (ISBN 978-1-60895-259-5) Order no. 1952.
Features: understanding what women (and partic-ularly moms-to-be) want and targeting your marketing efforts to reach them
customizing your maternity, newborn, and children’s portraits to meet the highest standards of quality—and exceed your clients’ expectations
maximizing your on-line presence with tips for search-engine optimization, blogging, and social networking
Branding your business for a consistent message that strikes a chord with your target demographic
behind the shutterthe digital Wedding photographer’s guide to financial success
Available January 2012
As Salvatore Cincotta demonstrates in this must-have book, you don’t
have to be a business-school gradu-ate to build a thriving photography venture. With these no-nonsense ap-proaches to establishing and maintain-ing a profitable operation, you’ll learn how to make a good living doing what you love! $34.95 list, 7.5x10, 160p, 200 images, Cincotta (ISBN 978-1-60895-264-9) Order no. 1953.
Features: establishing a solid business plan and setting goals to help you progress
getting the most out of bridal shows
harnessing the power of blogging and social networking
differentiating yourself in the market so potential clients understand why they should choose you
Boosting your efficiency for bigger profits and a better quality of life
designing customized packages and pricing
mastering the art of the soft sell, leading to enhanced profits and a great relationship with your clients
studio Lighting unPLuggedsmall flash techniques for digital photographers
Available January 2012
Thanks to advances in flash technol-ogy, studio photography is now
within the reach of everyone with a cam-era. As Rod and Robin Deutschmann show in this book, all you need is your creative vision, a few small flash units, and a place to experiment! $34.95 list, 7.5x10, 160p, 300 images, Deutschmann (ISBN 978-1-60895-269-4) Order no. 1954.
Features: selecting some basic gear that will give you lots of flexibility without breaking your budget
creating a studio in your kitchen, living room, garage, or backyard
lighting techniques for portraits and still-life images
setting up a wireless triggering system
tips for supporting your flash units
modifying the light from your flash to create just the look you have in mind
Building your own flash modifiers
adding colored gels for special effects
dozens of exercises to put your new skills to the test
mASter’S Guide tO oFF-camera FLashprofessional techniques for digital photographers
Available february 2012
Do you notice how some images just pull you in? In this book, Barry Staver shows
you how adding off-camera flash can help you attain more of these powerful, emotional re-sults in your own photography. $34.95 list, 7.5x10, 160p, 180 images, Staver. (ISBN 978-1-60895-248-9) Order no. 1950.
500 Poses fOr PhotograPhing high schooL seniors
PhotograPhing architecturelighting, composition, postproduction, and marKeting techniques
Available february 2012
John Siskin guides you through the process of designing professional interior and exte-
rior images—from attracting clients, to plan-ning and executing each shoot, to refining your images in postproduction. $34.95 list, 7.5x10, 160p, 180 images, Siskin. (ISBN 978-1-60895-300-4) Order no. 1955.
Features: choosing the right camera and lighting gear
the challenges of architectural photography
using the existing light or augmenting it
attracting clients to your business
a portfolio of images created on assignment and discussed in detail
Features: adding flash to improve the existing light—or designing setups where flash is the sole source
triggering one or more off-camera flash units
techniques for portraiture, wedding photogra-phy, editorial images, and more
practical examples showing how off-camera flash was used on actual assignments
hoLLywood Portraitshot-light techniques for professional photographers
Available march 2012
Photographers in the silver-screen era used hot lights to create their signature looks.
Today, the glamorous looks these lights can produce are experiencing a resurgence. In this book, you’ll learn how to use them effectively. $34.95 list, 7.5x10, 160p, 280 images, Szoke.(ISBN 978-1-60895-305-9) Order no. 1956.
Features: choosing the right gear for this style of portrait photography
adapting your lighting design to each subject
photographing men, women, and children
ample lighting diagrams to facilitate learning
posing and clothing to enhance the look
Available march 2012
Stuck in a rut? Looking to freshen up your work with some new poses? Exploring
the outstanding images in this comprehen-sive collection will provide the inspiration you need to design more interesting poses—and make your seniors look great. $34.95 list, 8.5x11, 128p, 500 images, Perkins. (ISBN 978-1-60895-311-0) Order no. 1957.
Features: images from over a dozen top senior portrait photographers
head-and-shoulder, three-quarter, and full-length poses
a wide range of traditional, casual, and editorial poses
poses for both guys and girls