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Page 1: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

Dyfrig Hughes

Bangor University

Page 2: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

Comparison of the costs relative to the benefits

Decision rule: new medicine is worthwhile if◦ Marginal benefit > Marginal cost

Inform payer decisions on resource allocation (e.g. NICE, NHS)

Will underpin value-based pricing (from 2014)◦ Price proportionate to benefit (weighted QALYs)

Hughes D. Value-Based Pricing Incentive for Innovation or Zero Net Benefit?Pharmacoeconomics 2011; 29 (9): 1-5

Page 3: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

Used increasingly to inform internal decisions on product development◦ Strategic R&D decision making

◦ Pre-clinical preliminary market assessments

◦ Go/no-go decisions, identification of potentially successful projects

◦ Development of future trial design

◦ Assessment of future reimbursement and pricing scenarios

◦ Price determination

International Journal of Technology Assessment in Health Care, 24:4 (2008), 465–472

Page 4: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

Methods of economic evaluation reliant on empirical models of treatment benefit

Pre phase III, there is a paucity of data on efficacy, safety◦ Certainly nothing on comparative effectiveness

Price estimation◦ UK pharmaceutical pricing is currently opaque,

largely based on what the market can bear and not on the cost of the product’s development, nor linked to patient benefit

Page 5: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

Disease model

Drug model

Trial model

Economic model

BiologyBiomarker(s)/outcome relationshipNatural progression

Placebo effect

PharmacokineticsPharmacodynamics

Covariate effects

Patient populationDemographics

Drop-outAdherence

Health state utilitiesResource useCost-effectiveness

Hughes DA, Walley T. economic evaluations during early (phase II) drug development. A role for clinical trial simulations? Pharmacoeconomics. 2001;19:1069-77

Page 6: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

Output of conventional population PKPD (and clinical trial simulation) models serve as the input to health economic models

Assign costs and utilities to different health states

£/QALY can thus be reached as an outcome measure

Trial design can be made, based on the actual end-criteria by which success will ultimately be judged

Amenable to Value of Information analysis◦ Informing trial design, areas of research prioritisation

◦ Identification of subgroups etc

Page 7: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

Rituximab is a monoclonal antibody used in the treatment of follicular lymphoma

Separate evidence available for its PK, PD (progression-free survival) and cost-effectiveness

Aim is to make use of these data to develop a PKPDPE model◦ Proof of concept exercise

◦ Compare PKPDPE output with industry submission to NICE

Pink J, Lane S, Hughes D. Mechanism-based approach to the economic evaluation of pharmaceuticals:Pharmacokinetic-pharmacodynamic-pharmacoeconomic analysis of rituximab for follicular lymphoma.Pharmacoeconomics (in press)

Page 8: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

PK model – Ng et al. ◦ Two-compartment linear model

◦ BSA and gender as significant covariates

◦ Based on 102 patients with RA

PD model – Ternant et al.

PFS

DeathProg

Ng et al. J. Clin. Pharmacol. 2005;45:792Ternant et al. Br J Clin Pharmacol 2009;68:561-73

Page 9: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

Overview:◦ Replicate NICE STA economic model, but substitute trial-reported

PFS with PFS derived from PKPD simulation

Clinical data:◦ Overall survival data/parameters taken from EORTC 20981 trial

◦ Progression free survival simulated from PKPD model

Other parameters taken from the NICE STA submission:◦ Incidences/costs of adverse events

◦ Other costs taken from NHS reference costs

◦ Health utility scores come from an Oxford Outcome Group study

Page 10: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

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Page 11: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

Value Simulation Original

Median survival – Control 5.273 5.214

Median survival – Treatment 6.249 6.221

Mean life expectancy – Control 5.398 5.409

Mean life expectancy – Treatment 6.599 6.600

Total cost – Control £17,355 £14,722

Total cost - Treatment £22,728 £21,608

Incremental cost £5,373 £6,886

Incremental life years 1.011 1.000

Incremental QALYs 0.592 0.892

Incremental cost per QALY £9,076 £7,721

Page 12: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

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Page 13: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

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Page 14: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

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Page 15: Dyfrig Hughes Bangor University · Strategic R&D decision making Pre-clinical preliminary market assessments Go/no-go decisions, identification of potentially successful projects

Estimation of price◦ Low price ensures market entry◦ High price risks reimbursement difficulties◦ Achieving £30k/QALY (VBP)

Clinical trial design - simulations can help to inform protocol design:◦ Sample sizes, dosing regimens, important subgroups◦ Adaptive trial design◦ Extrapolation of data beyond the time limits of trials◦ Model protocol deviations (e.g. non-adherence)◦ Amenable to value of information analysis◦ Identify areas for future research prioritisation

Inform stop/go decisions◦ If a product is not commercially viable