dvb-t development in austria

DVB-T Development

in Austria

Overview

About ORS

DVB-T in Austria

Cost of Distribution

Digital Roll out

Reaching the People

Change of TV Landscape

01.04.2008 DVB-T Development in Austria Seite 2

ATO Phases & Coverage


phase 2ATO 7.5.2007Tirol

phase 1ATO 5.3.2007Vorarlberg

phase 3ATO 4.6.2007Upper AustriaSalzburg

phase 4ATO 24.9.2007CarinthiaStyria

Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial

phase 5ATO 22.10.2007ViennaLower AustriaBurgenland

Now: 92% coverage for MUX A and 74% coverage for MUX B

About ORS

Österreichische RundfunksenderAustrian Broadcasting Services

4

We are the technical service provider for end to end solutions for analog and digital

media:BROADCASTER to CONSUMERS.

SHAREHOLDER ORF 60% & Medicur 40% (Raiffeisen group)

DVB-T Development in Austria01.04.2008

Satellite Terrestrial Innovation

Facts & Figures

ORS - Austrian Broadcasting Services 5

Terrestrial TV

473 transmitter stations

986 transmitting units

58 cable connected

transmitters

18 transmitters with radio relay

system

18 transmitter feed via satellite

892 repeaters

Radio

262 transmitter stations

865 transmitting units

88 cable connected

transmitters

28 transmitters with radio

link system

749 repeaters

Satellite

38 tv channels

15 radio channels

2,4 mio subscribers Austria

0,4 mio subscribers Arena

(German Football)

>10 encryption systems

3 uplinks DTH ASTRA 19,2

B2B: Arena, Premiere

TirolPatscherkofel

SalzburgGaisberg

StyriaSchöckl

UplinkVienna

Customers & Partners

Seite 601.04.2008 DVB-T Development in Austria










DVB-T in Austria

Rational of Introdution of DVB-T

8

Analog: one frequency = one program Digital: one frequency = eight programs

01.04.2008 DVB-T Development in Austria

Analog: in many areas instable quality of video and audio signal

Digital: Once reception established clear pictures and clear sound

Improve competiveness of European Countries Create new services and business opportunities

TV Distribution Now

16.09.2008 Seite 9Seite 9DVB-T Development in Austria

Contribution network

TransmitterTV Program

Analogue TV

ORS Services

Future TV Distribution

16.09.2008 Seite 1001.04.2008 Seite 10DVB-T Development in Austria

Mu

ltip

lexerProgram 1

Program 2

Program 3...

Program n

Compression

of video and audio contents

Signal contribution to each transmitter station

Signal transmission

Digital TV – DVB-T

Contribution network

Transmitter

Typical ORS Services

DVB-T - technical facts

DVB-T is a technical standard, that specifies the framing structure, channel coding and modulation

uses OFDM

very flexible system:

3 modulation options (QPSK, 16QAM, 64QAM)

5 different FEC (forward error correction) rates

4 Guard Interval options

a choice of 2k or 8k carriers

can operate in 6, 7 or 8MHz channel bandwidths

In principle all variants are available

DVB-T Development in Austria Seite 1101.04.2008

QPSK

Modulation vs. location probability - an example



uses OFDM









16QAM




uses OFDM










64QAM

Issues Based on Technical Specifications

16.09.2008 Seite 1401.04.2008 Seite 14DVB-T Development in Austria

Network provider Broadcaster Consumer

Compression standard

MPEG-2 vs. MPEG-4

No impact MPEG-2: 3-5 programs

MPEG-4: 6-10 programs

MPEG-2: cheap set top boxes available

MPEG-4: ?

Signal specification

System variants

Number of sites increases

Network more complex

necessary transmitter power increases

Cost for DVB-T network based on technical specification

Number of possible programs vary

Realization of nationwide coverage of DVB-T

Signal/ transmission polarization

New antenna system needed

Much higher of network services costs for vertical polarization

New roof top antennas for vertical polarization neded

DVB-T more 95 % coverage


AustriaEnd of 2008










Distribution Costs

Possible Cost-Saving for Broadcasters


Total Distribution CostsCosts per Program

Number of distributed Programs

Number of distributed Programs

-20% vs analog

distribution










Digital Roll out

Strategy of Terrestrial Digitization

Efficient rollout in order to reach high coverage

Excellent technical quality

Consumer-friendly concept

Broad DVB-T subsidy programmes

Short Simulcast Phase

Service for industry and consumers

Broad information campaign for consumers

19Austrian Broadcasting Services GmbH & Co KG

TV Digitalisation in Austria

20

Timeline

Introduction of regulatory framework (Private Television Act / PrTV-G) and regulation authorities RTR-GmbH & KommAustria

Set up of „Digital Platform Austria“ workgroup to facilitate the launch of digital television in Austria

Announcement of the digitization concept for implementation of DVB-T

Establishment of a digitization fund and trial in Graz (DVB-T & interactive services)

Multiplex tender and preparation for regular operation of DVB-T

Start of regular operation of DVB-T start of DVB-H pilot „mobile tv austria“

Definite switch-over of first analogue frequencies and preparation of Regular DVB-H Operation

Start of 2 more DVB-T Multiplexers and regular DVB-H operation

Start of Sat-Digital

01.04.2008 DVB-T Development in Austria

More than 600.000 DVB-T Tuners sold


Number of DVB-T Tuner sold in Austria

Source: GfK; Mobile devices and computer plug-ins not included










Reaching People

Colaboraation of All Relevant Players

ElectronicsIndustry/Retailers

Regulation AuthorityRTR

Public TVPrivate TV

NGOs (workers chamber,

chamber of commerce)

Government

23Austrian Broadcasting Services GmbH & Co KG

2 kinds of vouchers

Supported by the Austrian Digitalization Fund, installed by the RTR-GmbHIn compliance with EU-law

Early adopters Households extempted from radio and tv license fee based on social criteria ~ 70 k Vouchers deployed

> 30 to 40 EUR for DVB-T devices with mhp MultiText function

Terminal Subsidies

01.04.2008 Seite 24DVB-T Development in Austria

DVB-T Campaignsinfotour, TV Spots, TV insert& media cooperations (print, ombudsman)


DVB-T Development in Austria Seite 26Titel

Changing TV Landscape

01.04.2008

Significance of Terrestrial Distribution


30%

6%

11%

13%

13%

25%

33%

Average Bulgaria

Average Austria

EBU cooperation

National TV 1

National TV 2

Private A

Private B

% of Audiance Share generated via DVB-T (age 12 to 49)

Big benefit!

Increasing ways of DVB-T reception

16.09.2008 Seite 28

DVB-T mobile phone

Flatscreen with integrated DVB-T receiver

Car-Multimedia with DVB-T

DVB-T Portable (7‘‘) DVB-T gadgets for PC-

and notebooks

Sony PlayTV (for PS3) incl. DVB-T


Summary – How to make DVB-T an success

DVB-T: a great opportunity to make the TV-experience even better in every sense

Success is only secured by close cooperation of all partners – private and public

Only optimal use of infrastructure allows efficient solution for the broadcasters

Customers need to be convinced of the benefits DVB-T can create – Communication is crucial!

Austrian Broadcasting Services GmbH & Co KG Seite 29

Austrian Broadcasting Services GmbH & Co KG

dvb-t development in austria

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