Download - DVB-T Development in Austria
DVB-T Development
in Austria
Overview
About ORS
DVB-T in Austria
Cost of Distribution
Digital Roll out
Reaching the People
Change of TV Landscape
01.04.2008 DVB-T Development in Austria Seite 2
ATO Phases & Coverage
01.04.2008 DVB-T Development in Austria Seite 3
phase 2ATO 7.5.2007Tirol
phase 1ATO 5.3.2007Vorarlberg
phase 3ATO 4.6.2007Upper AustriaSalzburg
phase 4ATO 24.9.2007CarinthiaStyria
Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial
phase 5ATO 22.10.2007ViennaLower AustriaBurgenland
Now: 92% coverage for MUX A and 74% coverage for MUX B
About ORS
Österreichische RundfunksenderAustrian Broadcasting Services
4
We are the technical service provider for end to end solutions for analog and digital
media:BROADCASTER to CONSUMERS.
SHAREHOLDER ORF 60% & Medicur 40% (Raiffeisen group)
DVB-T Development in Austria01.04.2008
Satellite Terrestrial Innovation
Facts & Figures
ORS - Austrian Broadcasting Services 5
Terrestrial TV
473 transmitter stations
986 transmitting units
58 cable connected
transmitters
18 transmitters with radio relay
system
18 transmitter feed via satellite
892 repeaters
Radio
262 transmitter stations
865 transmitting units
88 cable connected
transmitters
28 transmitters with radio
link system
749 repeaters
Satellite
38 tv channels
15 radio channels
2,4 mio subscribers Austria
0,4 mio subscribers Arena
(German Football)
>10 encryption systems
3 uplinks DTH ASTRA 19,2
B2B: Arena, Premiere
TirolPatscherkofel
SalzburgGaisberg
StyriaSchöckl
UplinkVienna
Customers & Partners
Seite 601.04.2008 DVB-T Development in Austria
ATO Phases & Coverage
01.04.2008 DVB-T Development in Austria Seite 7
phase 2ATO 7.5.2007Tirol
phase 1ATO 5.3.2007Vorarlberg
phase 3ATO 4.6.2007Upper AustriaSalzburg
phase 4ATO 24.9.2007CarinthiaStyria
Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial
phase 5ATO 22.10.2007ViennaLower AustriaBurgenland
Now: 92% coverage for MUX A and 74% coverage for MUX B
DVB-T in Austria
Rational of Introdution of DVB-T
8
Analog: one frequency = one program Digital: one frequency = eight programs
01.04.2008 DVB-T Development in Austria
Analog: in many areas instable quality of video and audio signal
Digital: Once reception established clear pictures and clear sound
Improve competiveness of European Countries Create new services and business opportunities
TV Distribution Now
16.09.2008 Seite 9Seite 9DVB-T Development in Austria
Contribution network
TransmitterTV Program
Analogue TV
ORS Services
Future TV Distribution
16.09.2008 Seite 1001.04.2008 Seite 10DVB-T Development in Austria
Mu
ltip
lexerProgram 1
Program 2
Program 3...
Program n
Compression
of video and audio contents
Signal contribution to each transmitter station
Signal transmission
Digital TV – DVB-T
Contribution network
Transmitter
Typical ORS Services
DVB-T - technical facts
DVB-T is a technical standard, that specifies the framing structure, channel coding and modulation
uses OFDM
very flexible system:
3 modulation options (QPSK, 16QAM, 64QAM)
5 different FEC (forward error correction) rates
4 Guard Interval options
a choice of 2k or 8k carriers
can operate in 6, 7 or 8MHz channel bandwidths
In principle all variants are available
DVB-T Development in Austria Seite 1101.04.2008
QPSK
Modulation vs. location probability - an example
DVB-T - technical facts
DVB-T is a technical standard, that specifies the framing structure, channel coding and modulation
uses OFDM
very flexible system:
3 modulation options (QPSK, 16QAM, 64QAM)
5 different FEC (forward error correction) rates
4 Guard Interval options
a choice of 2k or 8k carriers
can operate in 6, 7 or 8MHz channel bandwidths
In principle all variants are available
DVB-T Development in Austria Seite 1201.04.2008
16QAM
Modulation vs. location probability - an example
DVB-T - technical facts
DVB-T is a technical standard, that specifies the framing structure, channel coding and modulation
uses OFDM
very flexible system:
3 modulation options (QPSK, 16QAM, 64QAM)
5 different FEC (forward error correction) rates
4 Guard Interval options
a choice of 2k or 8k carriers
can operate in 6, 7 or 8MHz channel bandwidths
In principle all variants are available
DVB-T Development in Austria Seite 1301.04.2008
Modulation vs. location probability - an example
64QAM
Issues Based on Technical Specifications
16.09.2008 Seite 1401.04.2008 Seite 14DVB-T Development in Austria
Network provider Broadcaster Consumer
Compression standard
MPEG-2 vs. MPEG-4
No impact MPEG-2: 3-5 programs
MPEG-4: 6-10 programs
MPEG-2: cheap set top boxes available
MPEG-4: ?
Signal specification
System variants
Number of sites increases
Network more complex
necessary transmitter power increases
Cost for DVB-T network based on technical specification
Number of possible programs vary
Realization of nationwide coverage of DVB-T
Signal/ transmission polarization
New antenna system needed
Much higher of network services costs for vertical polarization
New roof top antennas for vertical polarization neded
DVB-T more 95 % coverage
Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial
AustriaEnd of 2008
ATO Phases & Coverage
01.04.2008 DVB-T Development in Austria Seite 16
phase 2ATO 7.5.2007Tirol
phase 1ATO 5.3.2007Vorarlberg
phase 3ATO 4.6.2007Upper AustriaSalzburg
phase 4ATO 24.9.2007CarinthiaStyria
Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial
phase 5ATO 22.10.2007ViennaLower AustriaBurgenland
Now: 92% coverage for MUX A and 74% coverage for MUX B
Distribution Costs
Possible Cost-Saving for Broadcasters
01.04.2008 DVB-T Development in Austria Seite 17
Total Distribution CostsCosts per Program
Number of distributed Programs
Number of distributed Programs
-20% vs analog
distribution
ATO Phases & Coverage
01.04.2008 DVB-T Development in Austria Seite 18
phase 2ATO 7.5.2007Tirol
phase 1ATO 5.3.2007Vorarlberg
phase 3ATO 4.6.2007Upper AustriaSalzburg
phase 4ATO 24.9.2007CarinthiaStyria
Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial
phase 5ATO 22.10.2007ViennaLower AustriaBurgenland
Now: 92% coverage for MUX A and 74% coverage for MUX B
Digital Roll out
Strategy of Terrestrial Digitization
Efficient rollout in order to reach high coverage
Excellent technical quality
Consumer-friendly concept
Broad DVB-T subsidy programmes
Short Simulcast Phase
Service for industry and consumers
Broad information campaign for consumers
19Austrian Broadcasting Services GmbH & Co KG
TV Digitalisation in Austria
20
Timeline
Introduction of regulatory framework (Private Television Act / PrTV-G) and regulation authorities RTR-GmbH & KommAustria
Set up of „Digital Platform Austria“ workgroup to facilitate the launch of digital television in Austria
Announcement of the digitization concept for implementation of DVB-T
Establishment of a digitization fund and trial in Graz (DVB-T & interactive services)
Multiplex tender and preparation for regular operation of DVB-T
Start of regular operation of DVB-T start of DVB-H pilot „mobile tv austria“
Definite switch-over of first analogue frequencies and preparation of Regular DVB-H Operation
Start of 2 more DVB-T Multiplexers and regular DVB-H operation
Start of Sat-Digital
01.04.2008 DVB-T Development in Austria
More than 600.000 DVB-T Tuners sold
01.04.2008 DVB-T Development in Austria Seite 21
Number of DVB-T Tuner sold in Austria
Source: GfK; Mobile devices and computer plug-ins not included
ATO Phases & Coverage
01.04.2008 DVB-T Development in Austria Seite 22
phase 2ATO 7.5.2007Tirol
phase 1ATO 5.3.2007Vorarlberg
phase 3ATO 4.6.2007Upper AustriaSalzburg
phase 4ATO 24.9.2007CarinthiaStyria
Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial
phase 5ATO 22.10.2007ViennaLower AustriaBurgenland
Now: 92% coverage for MUX A and 74% coverage for MUX B
Reaching People
Colaboraation of All Relevant Players
ElectronicsIndustry/Retailers
Regulation AuthorityRTR
Public TVPrivate TV
NGOs (workers chamber,
chamber of commerce)
Government
23Austrian Broadcasting Services GmbH & Co KG
2 kinds of vouchers
Supported by the Austrian Digitalization Fund, installed by the RTR-GmbHIn compliance with EU-law
Early adopters Households extempted from radio and tv license fee based on social criteria ~ 70 k Vouchers deployed
> 30 to 40 EUR for DVB-T devices with mhp MultiText function
Terminal Subsidies
01.04.2008 Seite 24DVB-T Development in Austria
DVB-T Campaignsinfotour, TV Spots, TV insert& media cooperations (print, ombudsman)
01.04.2008 Seite 25DVB-T Development in Austria
DVB-T Development in Austria Seite 26Titel
Changing TV Landscape
01.04.2008
Significance of Terrestrial Distribution
01.04.2008 DVB-T Development in Austria Seite 27
30%
6%
11%
13%
13%
25%
33%
Average Bulgaria
Average Austria
EBU cooperation
National TV 1
National TV 2
Private A
Private B
% of Audiance Share generated via DVB-T (age 12 to 49)
Big benefit!
Increasing ways of DVB-T reception
16.09.2008 Seite 28
DVB-T mobile phone
Flatscreen with integrated DVB-T receiver
Car-Multimedia with DVB-T
DVB-T Portable (7‘‘) DVB-T gadgets for PC-
and notebooks
Sony PlayTV (for PS3) incl. DVB-T
01.04.2008 Seite 28DVB-T Development in Austria
Summary – How to make DVB-T an success
DVB-T: a great opportunity to make the TV-experience even better in every sense
Success is only secured by close cooperation of all partners – private and public
Only optimal use of infrastructure allows efficient solution for the broadcasters
Customers need to be convinced of the benefits DVB-T can create – Communication is crucial!
Austrian Broadcasting Services GmbH & Co KG Seite 29
Slide 30Austrian Broadcasting Services GmbH & Co KG