3/24/2020 Coronavirus: Unilever, ITC, Godrej, Amul ramp up production as India stocks up due to lockdowns

https://www.businesstoday.in/latest/trends/coronavirus-unilever-itc-godrej-amul-ramp-up-production-as-india-stocks-up-due-to-lockdowns/story/39… 1/4

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As many parts of the country are undergoing lockdown, peopleare buying essentials and groceries in bulk for sustenance.Some of India's biggest consumer goods companies are nowramping up production to meet the sharp rise in demand.

, , Godrej, Parle, and Amul said thatproduction has been increased to ensure that there are noshortages due to panic, as mentioned in a report in

.

This appears to be a reversal of last year's fortunes, whencompanies slashed production due to weak consumption.However, experts told the daily that such a surge may betemporary and might not make up for slumping sales.

While the governments have asked companies to shutmanufacturing units to cut down on the spread of coronavirus,manufacturers of groceries and essential products, including

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 BusinessToday.In   New Delhi     Last Updated: March 23, 2020  | 12:54 IST

Coronavirus: Unilever, ITC, Godrej, Amulramp up production as India stocks updue to lockdownsCoronavirus update: While the governments have asked companies to shut manufacturingunits to cut down on the spread of coronavirus, manufacturers of groceries and essentialproducts have been exempted

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3/24/2020 Coronavirus: Unilever, ITC, Godrej, Amul ramp up production as India stocks up due to lockdowns

https://www.businesstoday.in/latest/trends/coronavirus-unilever-itc-godrej-amul-ramp-up-production-as-india-stocks-up-due-to-lockdowns/story/39… 2/4

food, hygiene and pharmaceutical segments have beenexempted. However, these units would work with skeletal staffand stagger shifts.

Also read: Coronavirus update: List of districts underlockdown till March 31

According to the report, is steppingup production of soaps, hand washes and sanitisers. Soapproduction is up 30 per cent and hand washes by 3.5 timesMeanwhile, ITC is ensuring that there is adequate supply of allfood products and staples.

Parle has raised production 10-15 per cent that it plans toreview on a weekly basis. , category head at

said, "We are seeing a surge in demand for twoweeks and don't want any unnecessary panic with supplyshortages and prices going up. We want to ensure we don't goout of stock at any point of time," as mentioned in the report.Shah, however, believes that there will be a lull once the crisisis over.

Also read: Coronavirus: Protective health gear, N-95 masks,coveralls in short supply

Dairy company Amul India also said they have increasedproduction by 15-20 per cent for its biggest-selling productssuch as tetrapak milk, paneer, cheese and butter, the reportmentioned.

Consumer goods slowed down sharply in January and Februaryover the previous year. Growth for categories such as soaps,shampoos and skincare had dipped, as mentioned by Nielsen.careMeanwhile, a report stated that most items ofconsumer goods and food products saw a slump in output inthe October-December quarter.

Also read: Panic buying due to coronavirus increases salesof Bigbasket, Grofers

Also read: Coronavirus: Consumer goods fly off shelves ascustomers resort to panic-buying

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