P L A YTHE POWER OF

CREATIVE

good = fun

no onE CAn hAVE fun quITE LIkE mE

“There can be design without play, but that’s design without ideas.”

PAUL RAND

good AT PLAY101

HOW TO bE

dEsIgn =CommunICATIonIts not always pretty. Its not always hard.

It Is always smart. It Is always relevant.(at least the good stuff, anyway...)

dEsIgn =CommunICATIon

Create a list of descriptive words. Choose one word from your list to communicate through experimental photographic studies. each photograph must contain multiples of everyday objects (toothpicks, coins, sticks, leaves, beads, etc) Use as many lighting sources as you can.

cREaTivE Play EXERcisE #1ExPERImEnT wITh PhoTos

Cellophane, iridescent tinsel, peacock feathers, Christmas tree lights, twigs

Cellophane, iridescent tinsel, peacock feathers, Christmas tree lights, twigs

Budweiser sign and glass bottles

eat It. sleep It. dream It. see It. lIve It. wear It. want It. need It. love It. hate It.

dEsIgn =sELf-ConsumIng

vintage anythingdecorative papersFabric swatchesColor swatchesmatchbooksticket stubs

award ribbonsFound objectsleaves / sticksminiature vialswood typehandkerchiefs

cREaTivE Play EXERcisE #2sTART A CoLLECTIon

mAkE somEonE fEEL somEThIng.

Create a list of 10 verbs. allow yourself 30 minutes to photograph as many as you can.this will serve as your own personal Image Bank for future projects.

cREaTivE Play EXERcisE #3TExTuRE sTudIEs

LoVE whAT You do.

LET IT ConsumE You. ITs ok.THE WORld is Full OF insPiRaTiOn and visual cOmmEnTaRy.

RULes of DesigN

fAcebook stUff

UsefUL NoN-DesigN stUff thAt fUeLs yoUR cReAtive woRk

woRk hARd. bE honEsT.Easy TO say, buT HaRd TO dO.

shARE. fAIL. REPEAT.

Creative lunch

maintain a Blog

Comment on Blogs

submit to Competitions

attend a lecture

Initialize a random Conversation

cREaTivE Play EXERcisE #4dIsCuss CREATIVE RITuALs

don’T wAIT foR PERmIssIon.aPOlOgizE laTER iF iT dOEsn’T WORk OuT.

gET hAPPY.angRy PEOPlE makE sTuPid misTakEs. aPaTHETic PEOPlE makE nO EFFORT.

allow yourself a time limit and one guideline.

Identify 10 Beautifully Designed Objects in 10 Seconds

Identify 30 Successful Logos in 30 Minutes

Identify 20 Typefaces in 20 Minutes

cREaTivE Play EXERcisE #5TImIng Is EVERYThIng

bE ThoughTfuL.bE VuLnERAbLE.bE skILLfuL.bE humAn.

cREaTivE Play EXERcisE #6TYPE doodLE book

linziE HunTERsketchbooks

bE A TouRIsTof YouR LIfE.mundanE = EXcEPTiOnalyOu aRE nOT HERE TO bE bOREd.

Y o u