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DUAL-THERMO BOTTLE

Presented By:

Deepak VarmaRoll No.: 74Marketing

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FLOW OF

PRESENTATIONCONCEPT

CONCEPT DEVELOPMENT ANDTESTING

MARKETING STRATEGY

BUSINESS ANALYSIS

COMMERCIALIZATION

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CONCEPT

A bottle adapted to separately storeliquid in two separate compartments,

whereby liquid at different temperature canbe carried in the same container

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CONCEPT DEVELOPMENT

AND TESTINGWas the concept understood with thehelp of the above explanation?(Yes/No)

Will you use the bottle? (Yes/No)

Any Suggestion/Feedback

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MARKETING STRATEGY

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STPD

Geographic and Demographic Segmentation

Segment: Mumbai

Age: 14-55

TARGET

School going children of std. 9th & 10Th , CollegeStudents, Travelers, Office going people

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STPD

Positioning

It will be positioned on the basis of itsfeatures and uses

Differentiation

A bottle with two compartment which canstore liquids at different temperature

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Product

A bottle with two compartment which canstore liquid and different temperature.

Both compartment of capacity 500ml total

1litr. It will have insulator from inside to maintain

temp. of the liquid.

The body of the bottle is of Stainless Steelwhich will provide durability & strength.

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Price

Being a new products it is priced atcompetitive rates, and is a good buyconsidering its features.

Price would be:

Rs. 1000/-

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Promotions

Promotion of the product will be high asit is a new product with a new concept.

Awareness has to be created.

The strategy would be as follows:

ATL activities: Print Ads in WeeklyBusiness and Newspaper magazines,

health magazines.

TVC.

BTL activities: Point of purchasepromotions Posters and Danglers

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Place

It will be made available at all utensilshops, retail outlets.

Also at the shops selling bags and

bottles for students and for office goingcrowed.

Also at stationary near schools and

colleges.

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Business Analysis

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Figures inThousand

Year 0 Year 1 Year 2 Year 3 Year 4 Year 5

Sale revenue 0 240 300 360 600 960

COGS 0 96 120 144 240 384

Gross Margin 0 144 180 216 360 576

DevelopmentCosts -100 0 0 0 0 0

Marketing Costs 0 150 125 100 100 100

llocatedOverheads

0 100 100 100 100 100

GrossContribution

0 -106 -45 16 160 376

SupplementaryContribution

0 0 0 0 0 0

Net Contribution -100 -106 -45 16 160 376

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COMMERCIALIZATION

1st month

Preparing broachers, Checkout DistributionNetwork.

2nd month

Meeting with shop owners and retail storemanagers

3rd and 4th month

Setting up distribution network, Ads,Pamphlets, Posters.

5th month

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POST LAUNCH PLAN

FEEBACK FROM THE CUSTOMERS AND SHOP OWNER WILL BE TAKEN AND ACCORDINGLY FURTHER

PRODUCT MODIFICATIONS WILL BEDONE

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Thank You