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3/5/12
DUAL-THERMO BOTTLE
Presented By:
Deepak VarmaRoll No.: 74Marketing
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FLOW OF
PRESENTATIONCONCEPT
CONCEPT DEVELOPMENT ANDTESTING
MARKETING STRATEGY
BUSINESS ANALYSIS
COMMERCIALIZATION
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CONCEPT
A bottle adapted to separately storeliquid in two separate compartments,
whereby liquid at different temperature canbe carried in the same container
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CONCEPT DEVELOPMENT
AND TESTINGWas the concept understood with thehelp of the above explanation?(Yes/No)
Will you use the bottle? (Yes/No)
Any Suggestion/Feedback
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MARKETING STRATEGY
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STPD
Geographic and Demographic Segmentation
Segment: Mumbai
Age: 14-55
TARGET
School going children of std. 9th & 10Th , CollegeStudents, Travelers, Office going people
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STPD
Positioning
It will be positioned on the basis of itsfeatures and uses
Differentiation
A bottle with two compartment which canstore liquids at different temperature
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Product
A bottle with two compartment which canstore liquid and different temperature.
Both compartment of capacity 500ml total
1litr. It will have insulator from inside to maintain
temp. of the liquid.
The body of the bottle is of Stainless Steelwhich will provide durability & strength.
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Price
Being a new products it is priced atcompetitive rates, and is a good buyconsidering its features.
Price would be:
Rs. 1000/-
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Promotions
Promotion of the product will be high asit is a new product with a new concept.
Awareness has to be created.
The strategy would be as follows:
ATL activities: Print Ads in WeeklyBusiness and Newspaper magazines,
health magazines.
TVC.
BTL activities: Point of purchasepromotions Posters and Danglers
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Place
It will be made available at all utensilshops, retail outlets.
Also at the shops selling bags and
bottles for students and for office goingcrowed.
Also at stationary near schools and
colleges.
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Business Analysis
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Figures inThousand
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Sale revenue 0 240 300 360 600 960
COGS 0 96 120 144 240 384
Gross Margin 0 144 180 216 360 576
DevelopmentCosts -100 0 0 0 0 0
Marketing Costs 0 150 125 100 100 100
llocatedOverheads
0 100 100 100 100 100
GrossContribution
0 -106 -45 16 160 376
SupplementaryContribution
0 0 0 0 0 0
Net Contribution -100 -106 -45 16 160 376
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COMMERCIALIZATION
1st month
Preparing broachers, Checkout DistributionNetwork.
2nd month
Meeting with shop owners and retail storemanagers
3rd and 4th month
Setting up distribution network, Ads,Pamphlets, Posters.
5th month
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POST LAUNCH PLAN
FEEBACK FROM THE CUSTOMERS AND SHOP OWNER WILL BE TAKEN AND ACCORDINGLY FURTHER
PRODUCT MODIFICATIONS WILL BEDONE
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Thank You