dual talent hunt tata docomo on air, on ground & digital campaign, executed by radio city

Consolidated Report: College & Mall Activation

• Objective:– Product Offer Communication to the TG– Dual Talent Hunt contest (designed – 3G Experience

• Product: RC 47 & 2 for 1

• TG: M/F 18+ SEC A,B

• Markets: Bangalore

• Duration: 4 weeks

• Campaign Verticals: On-Air, On-Ground and Digital

Activity PhasesPre Hype of the activity to create excitement & interest among TG by

On Air promos

On Ground Postering activity @ selected

colleges

• Phase 1 (Pre Hype)

Activity execution & TG engagement

@ selected 10 colleges

• Phase 2 (Intra College, Activity Days)

Winners from all 10 colleges invited @ a famous mall to do the finale of the

Dual Talent Hunt

• Phase 3 (Inter College, Post Activity)

Consolidated Report

• Total Colleges Contacted: 10 Nos.

• Mall Covered: 1 nos.

• Total Auditions Received: 679 Nos.

• Total Database Generated: 839 Nos.

• Total Unique Votes Received: 6628 Nos.

• Total Eyeballs Touch based: 31000 Nos.

• Total Contacts Touch based: 37628

Quick Run ThroughS.

No. Date Name of College Address TimingsContacts

GeneratedVotes gained (Microsite)

Total audience addressed

1 Thursday, August 02, 2012 SIBM Electronic City 11:30 am - 3:30

pm 30 2135 3000

2 Friday, August 03, 2012 Sindhi College

No. 33/2A & 2B, Kempapura, Hebbal

Bengaluru, Karnataka11.00 am - 3.00

pm 32 1282 5000

3 Monday, August 06, 2012 BMS College Basvangudi near DVG

Road2.00 pm - 5.00

pm 65 56 1500

4 Tuesday, August 07, 2012 T John College

Bannerghata Road after Royal

Meenakshi Mall12:30 pm - 3.00

pm 91 9 2000

5 Wednesday, August 08, 2012

Jain College - Jayanagar Jayanagar 2.00 pm - 5.00

pm 50 59 2000

6 Thursday, August 09, 2012

Jain College - JC Road J C Road 12.00 pm - 4.00

pm 137 114 2500

7 Friday, August 10, 2012 PES College Banashankri 11.00 am - 3.00

pm 56 1233 2500

8 Saturday, August 11, 2012

MS Ramaiah College

Gate No. 8, Mathikere Bangalore,

Further down the road from

Sadashivnagar Police station

10.30 pm - 12.30 pm 82 1434 2500

9 Monday, August 13, 2012 Presidency College

Kempapura Heballa, Near to Esteem Mall

in Hebbal1.30 pm - 3.30

pm 114 119 2000

10 Tuesday, August 14, 2012 RV Dental College JP Nagar 1.30 pm - 4.30

pm 22 187 3000

11 Saturday, August 25, 2012 Grand Finale Royal Meenakshi

Mall11.00 pm - 3.00

pm 160 - 5000

839 6628 31000Total Contacts Touchbased 37628

On Air Activity Details

• Pre Event Hype: Teaser promos to hype the activity on

air

• Amplification promos (for College): To spread

awareness about the college being covered

• Amplification promos (for Grand Finale): To drive

traffic to the Finale day at the venue

• Vote Appeals: To drive votes for the college and their

respective winners

Teaser Promos.mp3

BMS College.mp3

Finale_Jain & BMS College.mp3

Nishu_Sibm.mp3

• Testimonials: to spread awareness on the

excitement among the college representative with respect

to the DTH contest

• RJ mentions

• OB Links

• Winner interaction with RJ (yet to be

recorded)

JAIN COLLEGE.mp3

Ob Link_Ramaiya College.mp3

On Air Spots Schedule01-08-12 02-08-12 03-08-12 06-08-12

07:19:49(A)

25/TATA_DOCOMO 07:26:55(A)



25/TATA_DOCOMO

10:33:11(A)




25/TATA_DOCOMO

12:59:33(A)

25/TATA_DOCOMO 11:21:00(S)



25/TATA_DOCOMO

13:23:18(A)




25/TATA_DOCOMO

13:39:50(A)




25/TATA_DOCOMO

13:59:19(A)




25/TATA_DOCOMO

14:40:20(A)




25/TATA_DOCOMO

14:59:20(A)



25/TATA_DOCOMO

16:23:22(A)



25/TATA_DOCOMO

16:44:21(A)



25/TATA_DOCOMO

20:48:26(A)



25/TATA_DOCOMO

20:58:48(A)



25/TATA_DOCOMO


07:21:58(A)



25/JAIN_COLLEGE_JC 09:59:57(A)

25/VIVEKANAND_COLLEG

11:25:44(A)



25/VIVEKANAND_COLLEG 12:43:11(A)

25/JAIN_COLLEGE_JC

11:45:25(A)


25/VOTE_APPEAL_1 13:04:10(A)



14:23:12(A)



25/VOTE_APPEAL_1 13:26:28(A)

25/RAKESH_SINDHI

14:41:00(A)



25/VOTE_APPEAL_2 14:20:22(A)

30/TESTIMONIAL_AUG

15:21:00(S)

30/TESTIMONIAL_AUG 14:58:31(A)



25/SUSHMA_BMS/VOTE

16:56:54(A)


25/VOTE_APPEAL_2 15:22:22(A)


25/JAIN_COLLEGE_JC

17:42:01(A)


25/VOTE_APPEAL_1 16:20:50(A)



16:44:27(A)


25/VOTE_APPEAL_1 16:39:42(A)

25/ARCHANA_JOHN_BMS

16:58:09(A)



25/JAIN_COLLEGE_JC

17:49:09(A)





11:21:12(A)

25/RAKESH_SINDHI 11:18:25(A)

25/ARCHANA_JOHN_BMS 11:23:53(A)



11:42:20(A)


25/NISHU_SIBM 12:43:58(A)


25/NISHU_SIBM

12:01:04(A)


25/RAKESH_SINDHI 13:00:47(A)


25/JAIN_COLLEGE_JC

12:42:42(A)


25/SUSHMA_BMS/VOTE 13:24:05(A)


14:22:05(A)

25/SUSHMA_BMS/VOTE 14:20:17(A)


30/TESTIMONIAL_AUG

14:41:18(A)



25/RAKESH_SINDHI

15:20:35(A)


25/NISHU_SIBM 14:54:31(A)

25/JAIN_COLLEGE_JC

16:23:08(A)



25/SUSHMA_BMS/VOTE

16:41:49(A)




16:56:48(A)


25/JAIN_COLLEGE_JC

19:01:27(A)

25/JAIN_COLLEGE_JC


15:21:00(S)

25/VOTE_APPEAL_2_DOC 07:26:26(A)

25/AMPLIFIC_3_DOCOMO 10:25:39(A)


25/AMPLIFIC_5_DOCOMO

15:40:00(S)



25/VOTE_APPEAL_8/DOC 11:56:43(A)

25/VOTE_APPEAL_10/DO

15:56:00(S)





16:21:00(S)


30/TESTIMONIAL_4/DOC 13:58:38(A)



16:40:00(S)

30/TESTIMONIAL_1_DOC 15:22:29(A)


25/AMPLIFIC_1_DOCOMO 14:21:00(S)

30/TESTIMONIAL_5/DOC

16:56:00(S)



25/VOTE_APPEAL_9/DOC 14:56:00(S)

25/VOTE_APPEAL_1_DOC

17:27:00(S)



30/TESTIMONIAL_2_DOC 15:56:12(A)


16:42:18(A)

25/VOTE_APPEAL_10/DO 16:38:45(A)

25/VOTE_APPEAL_2_DOC

16:58:41(A)



20:59:11(A)



On Air Spots Schedule

24-08-12

08:42:00(S)


11:56:00(S)


12:21:00(S)


12:56:00(S)

25/VOTE_APPEAL_7/DOC

14:56:00(S)


15:21:00(S)


16:40:00(S)


16:56:00(S)


17:57:00(S)


24-08-12

08:42:00(S)25/AMPLIFIC_4_DOCOMO



12:56:00(S)25/VOTE_APPEAL_7/DOC






On Ground Activity

Pre Hype Activity DetailsDate Pre Hype Pre

Hype Days

covered

College Activity College 1 Bann

erPost

erLeafl

et College 2 Banner

Poster

Leaflet College 3 Bann

erPost

erLeafl

et

Thursday, August 02, 2012 SIBM Y Y Y - Y Y Y

1 SIBM

Friday, August 03, 2012 Sindhi Y Y Y BMS Y Y Y 1 Sindhi College

Saturday, August 04, 2012 BMS Y Y Y T John Y Y Y

Monday, August 06, 2012 T John Y Y Y Jain Coll

Jayanagar Y Y Y 2 BMS College

Tuesday, August 07, 2012

Jain Coll Jayanagar Y Y Y Jain Coll J C

Road Y Y Y 2 T John College

Wednesday, August 08, 2012

Jain Coll J C Road Y Y Y - - - - 2 Jain College -

Jayanagar Thursday, August 09,

2012 MS Ramaiah -

Y Y 2 Jain College - JC Road

Friday, August 10, 2012 PES Y Y Y MS Ramaiah

-Y Y Presidenc

y -Y Y 1 PES College

Saturday, August 11, 2012 Presidency Y Y Y RV Dental Y Y Y MS

Ramaiah Y - - 2 MS Ramaiah College

Monday, August 13, 2012 RV Dental Y Y Y

2 Presidency College

Tuesday, August 14, 2012 2 RV Dental College

Pre Hype Activity:Human Banner, Leaflet Distribution & poster placement

College Activation Schedule

Date College Activity TimingThursday, August 02, 2012 SIBM 11:30 am - 3:30 pm

Friday, August 03, 2012 Sindhi College 11.00 am - 3.00 pmMonday, August 06, 2012 BMS College 2.00 pm - 5.00 pmTuesday, August 07, 2012 T John College 12:30 pm - 3.00 pm

Wednesday, August 08, 2012 Jain College - Jayanagar 2.00 pm - 5.00 pmThursday, August 09, 2012 Jain College - JC Road 12.00 pm - 4.00 pm

Friday, August 10, 2012 PES College 11.00 am - 3.00 pm

Saturday, August 11, 2012 MS Ramaiah College 10.30 pm - 12.30 pm

Monday, August 13, 2012 Presidency College 1.30 pm - 3.30 pmTuesday, August 14, 2012 RV Dental College 1.30 pm - 4.30 pm

Activity SnapshotSIBM College

Winner & her Vote Appeal:

Nishu Dixit

Nishu_Sibm.mp3

Activity SnapshotSindhi College

Winner & his Vote Appeal:Rakesh Jackson

Rakesh_Sindhi.mp3

Activity SnapshotTjohn College

Winner & her Vote Appeal:Archana

Archana_T John.mp3

Activity SnapshotBMS College

Winner & her Vote Appeal:Sushma P.N.

Sushma_BMS.mp3

Activity SnapshotJain College, Jayanagar

Winner & her Vote Appeal:Swati K.S.

Swati_Jain College.mp3

Activity SnapshotJain College, JC Road

Winner & her Vote Appeal:Anupama Bhatt

anupama_Jain JC rd.mp3

Activity SnapshotPES College

Winner & his Vote Appeal:Shiv Kumar

Shiv_PES.mp3

Activity SnapshotMS Ramaiya College

Winner & his Vote Appeal:Saurabh Pandey

Saurabh_Ramaiah.mp3

Activity SnapshotPresidency College

Winner & his Vote Appeal:Syed Ashfaq

Syed_Presidency.mp3

Activity SnapshotRV Dental College``

Winner & his Vote Appeal:Raghu

RV Dental.mp3

Grand Finale: A Quick Peak

The Setup

Performance of Vincent: The Beat Boxer

Promoters distributing leaflets & collecting data

Emcee led Engagement

Participants Dual Talent Performance

Performances being Judged by our prestigious Judges

Audiences Addressed

Participants Dual Talent Performance

Audience Addressed

Winners’ PerformanceAnupama

Awards CeremonyCertificates Distribution

Highest Votes College Winner:SIBM College

Winner Being AwardedCertificate & 5 gm. Gold Coins

Winners Poses for the Hoarding Gratification

Some More Snapshots

Digital Activity Details

Campaign Microsite Covered• Campaign Header• College Activity Schedule• College Activity Pictures• Finalists from each college videos• Unique voting capability• College Votes Score Card• Testimonial & Vote Appeal Sound bytes

from colleges

Microsite Screenshot

Digital Activity Snapshothttp://planetradiocity.com/tatadocomo

S. No. Date Name of CollegeUnique Votes gained (through Microsite)

1 Thursday, August 02, 2012 SIBM 2135

2 Friday, August 03, 2012 Sindhi College 1282

3 Monday, August 06, 2012 BMS College 56

4 Tuesday, August 07, 2012 T John College 9

5 Wednesday, August 08, 2012 Jain College - Jayanagar 59

6 Thursday, August 09, 2012 Jain College - JC Road 1147 Friday, August 10, 2012 PES College 1233

8 Saturday, August 11, 2012 MS Ramaiah College 1434

9 Monday, August 13, 2012 Presidency College 11910 Tuesday, August 14, 2012 RV Dental College 187

Total 6628

http://planetradiocity.com/tatadocomo

Few Videos Uploaded

ramaiah-college.flv jc-road.flv

Thank You!!!!

dual talent hunt tata docomo on air, on ground & digital campaign, executed by radio city

Business

s ocomo

road pm

jain college jc12

pm gate

bms college

s peal

college representative

presidency college