consumer behaviour of tata docomo (recovered).docx

8/9/2019 CONSUMER BEHAVIOUR OF TATA DOCOMO (Recovered).docx

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PREFACE

The present study is undertaken to understand the “A$al'i' f C$'86e& Be#a%i8& i$

Tata D"6!” In India & the views of its employees. It is done under the guidance of

Mr. Vivekanand Pandey (Prof.) !"M #ucknow. The study was done to find out the

“A$al'i' f C$'86e& Be#a%i8& i$ Tata D"6!” and to know the $mployee%s

perception towards “nalysis of "onsumer 'ehaviour in Tata ocomo” this survey was done

in #ucknow city. The data was processed using computer aided tools such as M!$*"$#

!P!! fre+uency ta,les were used for analysis the study was conducted from duration of

summer training i.e. for a period of one month in the city of #ucknow!

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AC9NO


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DECLARATION

I= /UNAID AHMAD SIDDI0UI #e&e> de"la&e t#at I #a%e "a&&ied 8t 6 ?&@e"t i$

title “A$al'i' f C$'86e& Be#a%i8& i$ Tata D"6”

I further declare that this is my original work and no part of this

report has been published or submitted to anybody or University for

award of Degree

St8de$t Na6e1,

/UNAID AHMAD SIDDI0UI

Rll N! ++*2+3**45

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EXECUTIVE SUMMARY

TT ocomo comes to you from the -oint venture of TT tele services one of the

,iggest company of India and 1TT ocomo of 2apan.1TT ocomo one of the pioneer in 34

technology and having the ,iggest market share in 2apanese market.

TT ocomo provides a range of telecom services which include cellular 'asic

Internet and recently introduced national long distance. 5ith a foot print of 67 telecom circles

in India covering the four metros and more than four million satisfied customers.

The pro-ect is ,ased on the study of consumer trends ,ehavior preferences and level

of satisfaction and market si8e of TT 9"9M9. This study titled as a,ove aims at

eploring the new strategies followed ,y Tata 9"9M9. This study will also eplore what

changes Tata 9"9M9 is ,ringing in order to increase its visi,ility and market presence.

This study aims to eplore the overall functioning and position of Tata 9"9M9 Postpaid in

the marketplace. It also aims to know customer perception regarding Tata 9"9M9. To

know a,out these facts this report will primarily focus on the customer through retail outlay.

It is also important ,ecause it will eplore the sales and distri,ution system of Tata

9"9M9 which is considered to ,e one of the strongest not only in the 9rissa ,ut also in

India. This pro-ect also covers a detailed o,servation and study of the retailer ,ehaviors. The

various o,servations and studies were done through +uestioner direct marketing market

visits and from the prepaid dealer of Tata 9"9M9.

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Contents :

!u,-ect items Page no.

"hapter :6(Introduction)

6.6.importance of study

6.;.relevance of the pro-ect

6.3..research methodology

6.>.6.sampling design 6.>.;.universe

6.>.3.sample si8e

6.>.=.sampling procedure

6.>.>.method of data collection

6.>.?.+uestionnare

6.>[email protected]

6.>.7.presentation of data

6.>.A.tools and techni+ue for analysis

6.?. scope of the pro-ect

6.@. chapterisation

"hapter;( review of literature)

• !trategy for entering new market

"hapter3(company profile)

• "oncerned industry scenario

• "urrent profile of the company

• 'rief profile of product with service

"hapter=(pro-ect detail)


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"hapter>(analysis and interpretation of data)

•


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The pro-ect work entitled a P$1$T


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healtheducation,ankinginsurancetravelcouriersmanufacturingentertainmentgovernment

computer helpdesksE the list goes on .Market is going on glo,al & so the need of

communication is emerging day ,y day.

The data needed for the study has ,een collected from the retail outlet and from people

through +uestionnaires. nalysis and interpretation has ,een done ,y using the statistical

tools and data%s are presented through ta,les and charts.

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Though it is not possi,le to have the information of all the spheres in market in

such a very short period ,ut I tried to get more and more a,out all functions and practices

applied in practical working FI have particularly stress as on.

This is the ,oom time for mo,ile industry. /ouths are having keen flair for mo,ile

communication.

1ow the mo,ile communication s are the fastest growing industry .5e can reach

to anyone anywhere across world trough mo,ile connectivity. 2ust look in the areas they are

inhealtheducation,ankinginsurancetravelcouriersmanufacturingentertainmentgovernmen

tcomputer helpdesksE the list goes on .Market is going on glo,al & so the need of

communication is emerging day ,y day.

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research +uestion is the methodological point of departure of scholarly research

in ,oth the natural sciences and humanities. It is the +uestion which the research sets out

to answer. The research +uestions are derived from the current ,asis of theory and

empirical evidence. It aims to etend the eisting market integration research ,y applying

an approach that focuses on an event which occurs at a later stage in the market

integration process ,ut that is nevertheless likely to have a significant impact on the level

of market integration

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6.=


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!T


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offering new productsservices in a new market. It is therefore usually a strategy to ,e

adopted when other options are not feasi,le.

The key in marketing strategy is to understand and match the capa,ilities of your firm to the

opportunities availa,le in the market. /ou will therefore need a range of information such as J

• Market dataJ data a,out the si8e and growth rate of the market who potential customers are

what they ,uy when they ,uy from whom and through whom do they ,uy etc

• "ompetitive dataJ data on who direct competitors are their products prices etc. It also helps

to identify indirect or potential competitors who may take you ,y surprise.

• Internal dataJ data within your ,usiness will help to assess the strengths and weaknesses of

your productservice and its core capa,ilities.

/our ,usiness -udgement will play a key part in deciding marketing o,-ectives target markets

and suita,le positioning strategies.

Marketing strategy consists ofJ

The constituent parts of a marketing strategy are ,ased on a thorough and o,-ective

understanding of the current situation. They usually includeJ

• The scope of the ,usinessJ the customer groups you serve the ,enefits they are seeking and

which you deliver and the technology you use. This may provide you with what some

companies call a HvisionH or Hmission statementH a set of words eplaining what your ,usiness

is a,out and where it is going.

• Marketing o,-ectivesJ e.g. market share sales or market share growth market entry increase

awareness etc.

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• Target segments and positioningJ the specific customer groups or segments you are targeting

and your ,usinessH position in those segments. Bor further information on segmenting and

targeting customers see the


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=. evelop or ,ring in epertise to sell to a new market. i.e. freelance ,usiness development or sales.

There is no one single answer all or any of them could ,e the answer for you.

!o as you plan your companyHs financial future itHs important to analyse carefully your

current market place in terms of your availa,le client ,ase and what your competitors are doing.


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telephone tet messaging Internet faing 5e, ,rowsing and other wireless information

services. It is an eample of a convergent device.

'lack'erry first made headway in the marketplace ,y concentrating on email.


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"CPT$< 3

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TATA TELESERVICES LTD

Tata Teleservices #imited spearheads the Tata 4roup%s presence in the telecom sector. The Tata

4roup had revenues of around D! @K.7 ,illion in Binancial /ear ;KK7KA and includes over AK

companies over 3?3K3A employees worldwide and more than 3.> million shareholders.

Incorporated in 6AA? Tata Teleservices is the pioneer of the "M 6 technology platform

in India. It has em,arked on a growth path since the ac+uisition of Cughes Tele.com (India) #td

Nrenamed Tata Teleservices (Maharashtra) #imitedO ,y the Tata 4roup in ;KK;. It launched mo,ile

operations in 2anuary ;KK> under the ,rand name Tata Indicom and today en-oys a panIndia

presence through eisting operations in all of India%s ;; telecom "ircles. The company is also the

market leader in the fied wireless telephony market. The company%s network has ,een rated as the

F#east "ongested% in India for five consecutive +uarters ,y the Telecom


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the world%s leading mo,ile operatorsin the 2apanese market the company is the clear market

leader used ,y over >K per cent of the

country%s mo,ile phone users.

Tata Teleservices operates under si

different ,rands

6) Tata Indicom ("M services)

;) Tata ocomo (4!M services)

3) Virgin Mo,ile

=) Tata 5alky (which is the ,rand for

fied wireless phones)

>) Tata Photon (the company%s ,rand that provides a variety of options for wireless mo,ile

,road,and access) and

?) T;=. TT!# recently entered into a strategic partnership agreement with Indian retail giant Buture

4roup to offer mo,ile telephony services under a new ,rand nameT;=on the 4!M platform.

The eciting new ,rand was unveiled in Be,ruary and it has commenced the 4!M operations under

the ,rand name T;= in ndhra Pradesh and will roll out services in other circles shortly.

Today Tata Teleservices #td along with Tata Teleservices (Maharashtra) #td serves nearly

@K million customers in more than =>KKKK towns and villages across

The country with a ,ou+uet of telephony services encompassing Mo,ile !ervices 5ireless

esktop Phones Pu,lic 'ooth Telephony and 5ire line !ervices. TT!#%s ,ou+uet of telephony

services includes mo,ile services wireless desktop phones pu,lic ,ooth telephony wire line

services and enterprise solutions.

.TT!# was named The 'est $merging Markets "arrier ,y Telecom sia and received 7

awards at the 5orld C


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TT 'usiness $cellence Model

Tata 'usiness $cellence Model is a framework which helps companies to achieve

ecellence in their ,usiness performance. This is the chosen model ,y the TT group to help

in ,uilding glo,ally competitive organi8ations across TT 4roup companies. T'$M is

,ased on the Malcolm '# ridge 1ational Guality ward Model of the D.!.

The "riteria have three important roles in strengthening competitivenessJ

• To help improve organi8ational performance practices capa,ilities and results

• To facilitate communication and sharing of ,est practices information among all

organi8ations within TT 4roup.

• To help in guiding organi8ational planning and opportunities for learning

The "riteria are ,uilt on the following set of 6K Interrelated "ore Values and "onceptsJ

• Visionary #eadership

• "ustomerdriven $cellence

• 9rgani8ational and Personal #earning

• Valuing $mployees and Partners

• Bocus on the Buture

• Managing for Innovation

• Management ,y Bact

• !ocial


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• Bocus on


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TT 9"9M9

Tata 9"9M9 is Tata Teleservices #imited%s telecom service on the 4!M platform

arising out of the Tata 4roup%s strategic alliance with 2apanese telecom ma-or 1TT

9"9M9 in 1ovem,er ;KK7. Tata Teleservices has received a license to operate 4!M

telecom services in 6A of India%s ;; telecom "irclesand has also ,een allotted spectrum in 67

telecom "ircles. 9f these it has already rolled out services in 6@ "irclesTamil 1adu 0erala

9rissa 0arnataka ndhra Pradesh Maharashtra Mum,ai Madhya Pradesh"hhattisgarh

CaryanaPun-a, 0olkata K per cent of the country%s mo,ile phone users.

1TT 9"9M9 has played a ma-or role in the evolution of mo,ile

telecommunications through its development of cuttingedge technologies and services. 9ver

the years technologists at 9"9M9 have defined industry ,enchmarks like 34 technology

as also products and services like the IMode ewallet and a plethora of lifestyleenhancing

applications. Today while most of the rest of the industry is only ,eginning to talk of =4

technology and its possi,le applications 9"9M9 has already started conducting =4 trials

in physical geographies not -ust inside la,oratoriesQ

9"9M9 is a glo,al leader in the V! space ,oth in terms of services and handset

designs particularly integrating services at the platform stage.

Tata 9"9M9 has also set up a F'usiness and Technology "oordination "ouncil%

comprising of senior personnel from ,oth companies. The council is responsi,le for the

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identification of key areas where the two companies will work together. 9"9M9 the

world%s leading mo,ile operator will work closely with the Tata Teleservices #imited

management and provide knowhow to help the company develop its 4!M ,usiness.

Tata 9"9M9 is Tata Teleservices #imitedHs (TT!#) telecom service on the 4!M

platformarising out of the Tata 4roupHs strategic alliance with 2apanese telecom ma-or 1TT

9"9M9 in 1ovem,er ;KK7. Tata Teleservices has received a panIndia license to operate

4!M telecom services under the ,rand Tata 9"9M9 and has also ,een allotted spectrum

in 67 telecom "ircles. TT!# and has already rolled out its services in various circles.

The launch of the Tata 9"9M9 ,rand marks a significant milestone in the Indian

telecom landscape as it stands to redefine the very face of telecoms in India. Tokyo,ased

1TT 9"9M9 is one of the worldHs leading mo,ile operatorsin the 2apanese market the

company is clearly the preferred mo,ile phone service provider in 2apan with a >K per cent

market share.

1TT 9"9M9 has played a ma-or role in the evolution of mo,ile telecommunications

through its development of cuttingedge technologies and services. 9ver the years

technologists at 9"9M9 have defined industry ,enchmarks like 34 technologies as also

products and services like the imodeTM mo,ile payment and a plethora of lifestyle

enhancing applications. Today while most of the rest of the industry is only ,eginning to talk

of #T$ technology and its possi,le applications 9"9M9 has already started conducting

#T$ trials in physical geographies not -ust inside la,oratoriesQ

9"9M9 is also a glo,al leader in the V! (Valuedded !ervices) space ,oth in

terms of services and handset designs particularly integrating services at the platform stage.

The Tata 4roup1TT 9"9M9 partnership will see offerings such as these ,eing

introduced in the Indian market under the Tata 9"9M9 ,rand.

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TT 9"9M9 also introduces ,lack,erry mo,ile phone with services for corporate

people.

Tata 9"9M9 has also set up a H'usiness and Technology "ooperation "ommittee

comprising of senior personnel from ,oth companies. The committee is responsi,le for the

identification of key areas where the two companies will work together. 9"9M9 the

worldHs leading mo,ile operator will work closely with the Tata Teleservices #imited

management and provide knowhow on helping the company develop its 4!M ,usiness.

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INDIAN TELECOMMUNICATION

T#i&d la&7e't tele"6 $et:&; i$ t#e :&ld!

La&7e't ?e&at& i$ INDIA i' BSNL!

INDIAS 6>ile 6a&;et i' t#e fa'te't 7&:i$7 6a&;et i$ t#e :&ld!

TATA DOCOMO i' f&6 TATA Tele 'e&%i"e LTD!

TATA DOCOMO 6a&;' a 'i7$ifi"a$t 6ile't$e i$ I$dia$ tele"6 la$d'?a"e!

Fi&'t 6>ile 'e&%i"e ?&%ide& t #a%e 'e"$d ?8l'e ta&iff!

1tt 9"9M9

e$"# 6a&;' li;e

-G te"#$l7!

It i' t#e 7l>al leade& i$ %al8e added 'e&%i"e'!

TT Telecommunications #T.

TATA tele"6 I$"&?&ated i$ +2!

Tata Tele'e&%i"e' i' t#e ?i$ee& f t#e CDMA + te"#$l7 ?latf&6 i$ I$dia!

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9'2$"TIV$!

T ;$: t#e a:a&e$e'' a>8t t#e >&a$d!

T "#e"; 8alit f >&a$d(i!e!= "$$e"ti%it et".!

T 't8d t#e 8$i8e ?&d8"t feat8&e f >&a$d!

T ;$: t#e i6?a"t f ?&6ti$al a"ti%itie' $ t#e ?8&"#a'i$7 >e#a%i& f t#e

>8e&!

2!


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M


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PRODUCT

TATA DOCOMO #a%i$7 7d &a$7e f Se&%i"e'1 Tata D"6 ?&%ide' >t#

?'t?aid a$d ?&e?aid 'e&%i"e'!

TATA DOCOMO 08alit $et:&;1 Tata DOCOMO #a%i$7 7d 8alit

$et:&; :#i"# ?&%ide "la&it i$ %i"e!

Ple f& >t# ?&e?aid a$d ?'t?aid!

P#"$

It #a%i$7 7d &a$7e f "#a$$el' f di't&i>8ti$1 A' Tata al&ead ei't i$ t#i'

field f tele"668$i"ati$' a' Tata I$di"6! It #a' :ide &a$7e f "#a$$el' f

di't&i>8ti$ t 'ell TATA DOCOMO 'e&%i"e'

Promotion

Ad%e&ti'i$71 TATA DOCOMO fll:i$7 diffe&e$t 'tle f ad%e&ti'i$7 ?atte&$ i$

TV' a$d $e:'?a?e&'! D8e t t#at &ea'$ it :a' &ea"#i$7 ?8>li" %e& fa't!

2#


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Sale' ?&6ti$1 d8e t 8$i8e feat8&e f TATA DOCOMO it #el?' t#e 'ale'

?e?le t de"&ea'e >8&de$!

3$


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TATA PHOTON

Tata Photon Plus USB Taris

%ervice available in &aipur' &odhpur' (ota' )eemrana and Udaipur

only*

No! "et a Tata Photon Plus Post#ai$ %onne%tion at Rs&'())*+

,et '--. Cash/a%0 on sele%t #lans1

Ti2e* Data Base$ Plans

+lan )ame,onthly

-ental .-s/0ree Usage

dditional

Usage

harges

Data

ased

+hoton +lus

%tarter25$ 25$ , -e* $*5$,

+hoton +lusite 5$$ 5$ , -e* $*5$,

+hoton +lus

165$ 1 6 -e* $*5$,

+hoton +lus

26!5$ 2 6 -e* $*5$,

7ime

ased

+hoton +lus 5

8ours25$ 3$$ ,in -e* 1,in

+hoton +lus3$ 8ours 5$$ 1"$$ ,in -e* 1,in

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)ight 11+, to !,

Unli2ite$ Plans

+lan

)ame

,onthl

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-ental

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speeds up to

3*1

,bps.Downlink/

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Usage at

speeds up

to 155

(bps

,onthly

Discount

s .-s*/

7otal

Discounts

over 12

months

.-s*/

+hoton<

,ega

56Unlimited

#5$ 5 6 Unlimited 15$ 1"$$

+hoton<

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%urf

Unlimited

11$$ 1$ 6 Unlimited 15$ 1"$$

+hoton<

%uper

%urfUnlimited

15$$ 15 6 Unlimited 15$ 1"$$

Ter2s an$ Con$itions:

• %ervice ta> at applicable rates and any other applicable

government levies will be charged e>tra*

• ?1$$@ ashback ABer is also applicable on the +hoton +lus

Day 9 )ight +lan

• 7he ashback ABer is applicable only for new +hoton +lus

connections

• In case of plan change' the oBer will not be applicable

• 7he plan rental and free data usage in the ;rst bill would be

prorated*

• 7he free unutili=ed data usage cannot be carried forward to the

ne>t month*

• ??)ight C 11 p*m* to ! a*m*

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De3i%e Bun$le$ Oers

+lan)ame

%ubscription +eriod

.,onths/

undledUsage

ustom

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+ackageIncl*

7a>es

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months

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month for

months

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• ?+ost 5 6 .at speeds up to 3*1 ,bps/' Unlimited Usage will be

available at 155 (bps

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• 6 charges will be e>tra

• In case of disconnection within the subscription period' no

refund will be provided

• ,igration to any other plan will not allowed within thesubscription period

• 7he free unutili=ed data usage cannot be carried forward to the

ne>t month*

+repaid

Re%har"e Vou%hers

No! "et a TATA Photon Plus Pre#ai$ %onne%tion at Rs& '())*+

4In%l& SU56

SU5 4Starter 5it6 Details

,-+ -s 1$$

ene;t 6et 1 6 Usage free valid over 3$ Days

7RC 8or Photon Plus Pre#ai$0- in

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Days/

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Days/

5 4 6 3$ #$

2 Unlimited? 3$ #$

?post 26 customer gets unlimited usage at 4(bps within validity

period

Re%har"e Vou%hers

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-echarge :alue Usage :alidity

3$$ 1 6 .1$24 ,/ ! Days

25$ 25$ , 3$ Days

5$$ 5$ , 3$ Days

15$$ 6 .144 ,/ #$ Days

25$$ 1$ 6 .1$24$ ,/ #$ Days

7ata docomo 3g postpaid unlimited

%mart ife +lans ,onthly -ental .-s*/ Data +eak %peed

.,bps/ Data at +eak %peed

36 3* ,bps Don 5 6 E 1$$$ +lan 1$$$ Unlimited 3* 5

6

36 3* ,bps Don 1$ 6 E125$ +lan 125$ Unlimited 3* 1$

6

36 !*2 ,bps Don 5 6E12!5 +lan 12!5 Unlimited !*2 56

36 !*2 ,bps Don 1$ 6E15$$ +lan 15$$ Unlimited !*2 1$

6

36 21 ,bps Don 15 6E2$$$ +lan 2$$$ Unlimited 21 15

6

asic plan 3g postpaid

,-+ .-s*/ %peed .mbps/ Data

5$$ 3* 5$ ,!5$ 3* 2 6

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3!


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'#"0'$;K7>3K use a small pad for

navigation track pad instead of a track,all.

Tata docomo introduce ,lack ,erry mo,ile with service for corporate

people cele,rities% etc.TT 9"9M9 provide 3 top model of ,lack,erryJ

3"

http://en.wikipedia.org/wiki/Mobile_e-mailhttp://en.wikipedia.org/wiki/Mobile_e-mailhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Canadianhttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Mobile_networkhttp://en.wikipedia.org/wiki/Symbian_OShttp://en.wikipedia.org/wiki/BlackBerry#cite_note-ComputerWorld_Plunge-1http://en.wikipedia.org/wiki/BlackBerry#cite_note-ComputerWorld_Plunge-1http://en.wikipedia.org/wiki/BlackBerry#cite_note-Air_Pressure-2http://en.wikipedia.org/wiki/BlackBerry#cite_note-3http://en.wikipedia.org/wiki/Pagerhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Push_e-mailhttp://en.wikipedia.org/wiki/Push_e-mailhttp://en.wikipedia.org/wiki/Mobile_telephonehttp://en.wikipedia.org/wiki/Text_messaginghttp://en.wikipedia.org/wiki/Internet_faxhttp://en.wikipedia.org/wiki/Internet_faxhttp://en.wikipedia.org/wiki/Web_browsinghttp://en.wikipedia.org/wiki/Web_browsinghttp://en.wikipedia.org/wiki/Convergence_(telecommunications)http://en.wikipedia.org/wiki/Monochromehttp://en.wikipedia.org/wiki/QWERTYhttp://en.wikipedia.org/wiki/Keyboard_(computing)http://en.wikipedia.org/wiki/Keyboard_(computing)http://en.wikipedia.org/wiki/Thumbinghttp://en.wikipedia.org/wiki/SureTypehttp://en.wikipedia.org/wiki/Mobile_e-mailhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Canadianhttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Mobile_networkhttp://en.wikipedia.org/wiki/Symbian_OShttp://en.wikipedia.org/wiki/BlackBerry#cite_note-ComputerWorld_Plunge-1http://en.wikipedia.org/wiki/BlackBerry#cite_note-Air_Pressure-2http://en.wikipedia.org/wiki/BlackBerry#cite_note-3http://en.wikipedia.org/wiki/Pagerhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Push_e-mailhttp://en.wikipedia.org/wiki/Mobile_telephonehttp://en.wikipedia.org/wiki/Text_messaginghttp://en.wikipedia.org/wiki/Internet_faxhttp://en.wikipedia.org/wiki/Web_browsinghttp://en.wikipedia.org/wiki/Convergence_(telecommunications)http://en.wikipedia.org/wiki/Monochromehttp://en.wikipedia.org/wiki/QWERTYhttp://en.wikipedia.org/wiki/Keyboard_(computing)http://en.wikipedia.org/wiki/Thumbinghttp://en.wikipedia.org/wiki/SureType


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6) 'lack'erry AKKK

;) 'lack'erry "urve 7>;K

3) 'lack'erry 7AKK

3#


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'lack'erry 'old AKKK

Price J ;?AAK

4$


41/99

'lack'erry

"urve 7>;K

Price J 6=AAK

Feat8&e 'lack'erry 7>;K

? M' /es

41

Feat8&eBla";Be&& ***

Ma&;et Na6e'old

Ti6e Tal; Ti6e63.> ays =.> Crs

Fla'# 6e6& Mi"& SD "a&d6 4' R 6;7 M' /es


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Feat8&e Bla";Be&& 5**

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Ma&;et Na6e 7AKK "urve

Ti6e Tal; Ti6e 6> ays >.> Crs

Fla'# 6e6& Mi"& SD "a&d ;>? M' /es


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Tata o"oMo was formed in 1ovem,er ;KK7 as an alliance ,etween Tata

Teleservices and 1TT o "omo

"urrently Tata ocomo Mo,ile service is availa,le in these following circlesJ

• ndhra Pradesh

• 'ihar & 2harkhand

• "hennai

• 4u-arat

• Caryana

• Cimachal Pradesh

• 0arnataka

• 0erala

• 0olkata

• Madhya Pradesh

• Maharashtra & 4oa

• Mum,ai

• 9rissa

• Pun-a,

• Tamil 1adu

• Dttar Pradesh ($ast)

45


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"omparisonJ o ;AA (Mail lite) and o 7AA ('I!)

'lack ,erry internet service

The easiest way of getting emails instant messages socially networking or -ust ,rowsing the

net. Most suita,le for individuals who plan to carry their lives with them on the move.

Beatures

• ccess up to 6K P9P3IMP email accountsJ 1ow configure your personal mails like

/ahooQ 4mail


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• Dnlimited emailsJ There is no +uota on 'lack'erry Internet !ervice with our

unlimited data plan.

•

Instant MessagingJ Including /ahooQ Messenger 4oogle Talk

and 5indows #ive

Messenger.

• Multiple mail,oes view on handheldJ /our 'lack'erry handheld will show all

configured mail,oes in a single screen.

• ttachment viewingJ 9pen and view email attachments in any of these popular

formats J Microsoft 5ord (.doc) Microsoft PowerPoint (.ppt) Microsoft $cel

(.ls) do,e pdf (.pdf) "orel 5ordperfect ( .wpd) !"II tet (.tt) SIP rchive (

.8ip) Images (.-pg .,mp .png .gif .tiff).

• Internet 'rowsingJ 'rowse and surf we,sites anytime.

'lack'erry Internet !ervices

It%s never ,een easier getting email attachment viewing we, ,rowsing and instant messaging

on the goQ

'lack'erry Internet !ervice can ,e up and running in -ust a few steps regardless of email

account type and without IT support. It%s the easiest most afforda,le way for individuals or

small ,usinesses to start using 'lack'erry devices.

'lack'erry push technology lets you receive your email effortlessly ,ecause messages are

automatically pushed to your device.

Multiple email account integration

4"


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dd up to A supported personal and work email addresses on your 'lack'erry !martphone.

nd if you need a new one choose a uni+ue 'lack'erry email address -ust for your

!martphone.

Personal5e,'ased $mail ccess

$n-oy the convenience of automatic push delivery and mail,o synchroni8ation with the

most popular Internet,ased email accounts on your 'lack'erry !martphone. 5hether you

prefer 9# Mail 5indows #ive Cotmail 4oogle Mail or /ahooQ Mail en-oys onthego

access to your we, mail.

Picture ThisQ

9n 'lack'erry smart phones with cameras you can take pictures and then email your shots

to friends or family. 2ust snap and sendQ

'rowser

Take the we, with you. 5ith the 'lack'erry Internet !ervice ,rowser you get full access to

the Internet on the go so you can ,rowse the same sites on your 'lack'erry device that you

,rowse at your desktop P".

!tay in touch with your personal contacts

Take your instant messaging with you. Instant messaging (IM) applications on 'lack'erry

smart phones keep you in touch with your IM contactsno matter where you are or what

youHre doing.

The 'lack'erry Internet !ervice gives you access to many of the instant messaging

applications that you already use on your 'lack'erry !martphone includingJ

4#


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• 1ow check upto 6K of your mails like Cotmail /ahooQ 4mail.

• This could also ,e your official account on P9P3 access.

• /ou may also view and send attachments in popular formats like M! 5ord M!

$cel and PowerPoint.

• ThatHs not all. "hat with your friends on all the popular messengers like M!1 4talk

/ahooQ Messenger.

• 5hatHs more... it works on any 'lack'erry device on Tata 9"9M9

• ll this at an un,elieva,le monthly rental of


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$n-oy the convenience of automatic push delivery and mail,o synchroni8ation with the

most popular Internet,ased email accounts on your 'lack'erry smartphone. 5hether you

prefer 9# Mail 5indows #ive Cotmail 4oogle Mail or /ahooQ Mail en-oy onthego

access to your we, mail.

Pushdelivery technology

Messages are delivered automatically to your smartphone and you can ,e notified as soon as

they arrive.;

View attachments

There%s no need to wait until you%re in front of your computer to open attachments. 5hether

it%s a picture from last weekend%s party or an important presentation from a coworker you

can open it on the spot. !upported attachment formats includeJ

• 2P$4

• do,e PB

• Microsoft 5ord Microsoft $cel and Microsoft PowerPoint

Picture ThisQ

9n 'lack'erry smartphones with cameras you can take pictures and then email your shots to

friends or family. 2ust snap and sendQ

!tay in touch with your personal contacts

$n-oy many of the instant messaging features you already en-oy on your computer on your

'lack'erry smartphone including /ahooQ Messenger5indows #ive Messenger 4oogle Talk

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9# Instant Messenger service and when integrated with your 'lack'erry Mail#ite

service.

6. "ertain features outlined herein re+uire a certain 'lack'erry smartphone or a

minimum version of 'lack'erry esktop !oftware andor 'lack'erry evice

!oftware.

;. 5hen you su,scri,e for ac+uire or use third party products and services with


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Bun !hows Video Sone !ong ownload $press "ricket Internet !urfing strology and

Mo,ile 9ffice among others.

5e have launched a host of value added services for our customers. These include J

"onferencingJ

This ena,les you to involve three people (including yourself) in one telephonic conversation.

/ou can use the conferencing facility even when the Tata Indicom Pu,lic Phone 'ooth is

closed from the comfort of your home. The Tata Indicom Pu,lic Phone 'ooth conferencing

has a userfriendly uto "aller Dnit ("D) system with a voice prompt facility that provides

complete privacy for conversations. n independent num,er and password ensure utmost

security. t the end of the call the "D announces the call charges and ,alance credit

amount.

Bun doo callingJ

/ou can call to update yourself on your horoscope cricket scores tension easers

(-okes and thought of the day) city information and news.

In+uiryJ

$n+uiry everywhereQ

"ustomer serviceJ

This is a dedicated customer call centre availa,le for all +ueries complaints and suggestions

54


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"CPT$


56/99

uring my summer training period I have visited 3= multi ,rand outlay. etail shown

,elowWW

!l.n

o

M.'.9 T

1DM'$

6K. !ura- watch nd co 'apu-i

nagar

AK=K3K;?

3>

5


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market ;>3@7>K

;3. "ell Point shoka

market

Prakash 0umar 1ayak K?@=

?>3;?@K

;=. !ale Point !u,ham

market

.0.Patra AA3@K@;>

;A

;>. !ale 'a8aar !u,ham

market

!urendra sethy AA3@K@?=

@;

;?. !ale Mart !u,ham

market

2itendra ?

;@. Tele shoppe !aheed

nagar

!.0.2ena A7?6K6;3

=>

;7. Candset Car,our !aheed

nagar

KK

K=

3K. umshree !aheed

nagar

Manoran-an Ddgata A7?6K3?@

>6

36. 4sm=u !aheed

nagar

!.0.!ahoo A7>3KA;6

K6

3;. '.M.$lectronics Priyadarsha

ni market

'.Panda A7?6K33K

6;

33. -anta 5atch "o Priyadarsha

ni market

nwar 0han A@@?6;;6

?=

3=. !ruti !olution Priyadarsha

ni market

".M.Paricha AA3@;@A7

A>

5"


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!ort#isted of ctive m.,.o selected as hot oneW

M!B!O ADDRESS CONTACT

PERSON

CONTACT

NUMBER

3;?@K

5#


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nayak

!ale point !u,ham market .0.Patra AA3@K@;>;A

!ale mart !u,ham market 2itendra ?

$


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1


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RESEARCH METHODOLOGY

.>.6 Primary !ources.

The primary sources are discussion with outlet and customer data%s collected through

+uestionnaire.

6.>.>.; !econdary !ources.

2


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The secondary data mainly consists of data and information collected from records company

we,sites and also discussion with the management of the organi8ation.

6.>.? Guestionnaire.

well defined +uestionnaire that is used effectively can gather information on ,oth overall

performance of the test system as well as information on specific components of the system.

defeated +uestionnaire was carefully prepared and specially num,ered. The +uestions were

arranged in proper order in accordance with the relevance.

6.>.@ !ample

finite su,set of population selected from it with the o,-ective of investigating its properties

called a sample. sample is a representative part of the population. sample of 6KK

respondents in total has ,een randomly selected. The response to various elements under each

+uestions were totaled for the purpose of various statistical testing.

6.>.7 Presentation of ata.

The data are presented through charts and ta,les.

6.>.A Tools and Techni+ues for nalysis.

Microsoft ecel is used.

6.? !"9P$ 9B TC$ P


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"CPT$

5


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4raphical


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X; ta,le num,er of ,lack,erry with service you sell in a month

"ompany name In num,er Percentage (L)

tatadocomo 6K 6K

airtel ;> ;>

idea > >

vodafone 6K 6K

,snl > >

reliance 6> 6>

other 3K 3K

total 6KK 6KK

"


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4raphical L customers prefer airtel ,lack,erry 6KL tata docomo customer and 3KL is ,lack,erry

customer getting other service.

#


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"ustomer surveyJ

X6Ta,leJ educational +ualification

!l. no escription L

6 MT


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X6 Ta,leJ mo,ile service you use

"ompany 1ame In 1um,er Percentage

9"9M9 6> 6>L

Idea 6K 6KL


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!2


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X; Ta,lesJ IMP9


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X3 Beatures of TT 9"9M9 forced people to use it is

InterpretationJ the advertisement that tatadocomo showing forced people to use.

lso due to its good connectivity .

!4


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A:a&e$e'' f TATA DOCOMO

!5


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Information a,out TT 9"9M9 is throughY

!


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ttractiveness of customers towards TT 9"9M9

!!


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9pinion regarding tariff plan offered ,y TT 9"9M9

!"


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"911$"TIVIT/ 9B TT 9"9M9

!#


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9PI1I91 T95


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!uggest others to take TT 9"9M9

"2


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"hapter?

"3


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BI1I14

"urrent issues gaps

"ustomer related

• #ife "ycle Management 1o monitoring & managing of '' customer life "ycle.

• 1o dedicated resource for 1etwork visits for 'lack,erry.

• 1ot in reach of "ustomer Issue of Match 'o istri,ution.

Visi,ility gaps

•

Visi,ility of 'lack,erry Product P9P material is very #ow• !tock vaila,ility in


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•


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"


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SUGGESTION

Tapping of Multi 'rand 9utlets

: Identify Top Multi 'rand 9utlets selling handsets of ;Kk & ,ove.

: Touch ,ase with the M'9 and eplain the margins on 'lack,erry.

: #everage !$ financial strength for etension of credit to M'9 to start with.

: Training of M'9 staff on 'lack,erry.

: Placement of product along with leaflets ,roachers anglers etc.

: "onvincing of M'9 for inshop ,randing at the M'9 to attract walk in.

: eployment of promoters at the upcoming interested M'9 to help eecute

sales of 'lack,erry initially.

: '' !P9" in one 6 per ! & Promoter to ,e place in M'9.

: $M9 handheld to provide in M'9.

I$"&ea'e $et:&; "%e&a7e1 Bew of customers not satisfy with net work coverage. If

Tata increase more towers more customers are satisfy

I$"&ea'e d:$lad '?eed f i$te&$et1 the download speed of Tata ocomo is very

slow. If it increases speed of download it may increase the ,rand image

C$"e$t&ate $ SMS ta&iff1 1o difference from the competitors !M! tariff if it

made slight changes it will attract more customers

A%id >la"; 6a&;eti$7 f Si6' > deale&'1 due to doing ,lack marketing the ,rand

image decreases

M&e "8't6e& 'e&%i"e "e$te&' a&e &e8i&i$71 More customer service centers are

re+uire meeting the desires of customers.

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""


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RECOMMENDATION

'y virtue of its connectivity and advertising strategy TT 9"9M9 is successful in

gra,,ing the market share to some etent in India.

'ut despite of this TT 9"9M9 has a long way to go. In order to dominate ,ig

players like irtel reliance and '!1# it has to create stronger network and as customers are

giving more emphasis on network.

1ow market has ,ecome so competitive in order to sustain and increase market share

new schemes should ,e introduced. The schemes should ,e changed in regularly.

In order to make advertisements more popular more cele,rities should ,e signed.

"#


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#$


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"91"#D!I91

The conclusion of my study is that TT 9"9M9%! dvertisement has a ma-or

impact on its users. People like its schemes very well. TT 9"9M9 has created a good

image on the mind of the new users of cellular service. TT 9"9M9 has adopted a very

good strategy ,y providing a new connection with ,lack,erry which is perceived as a

premium class mo,ile. 5ithin one and a half year.

The pro-ect was a good learning eperience for me as I got an opportunity to apply

my theoretical and conceptual knowledge on marketing through Tata 9"9M9%s new

marketing strategies. Brom the analysis it may ,e concluded that though the retail point

outlay the penetration of ,lack,erry should generate a good ,usiness for the company in the

future.

TT 9"9M9 is successful in capturing a ma-or portion of the market adopting

various strategies like heart touching advertisements and promotion through M'9%s .It has

also increased its goodwill ,y promoting several 149%s .Bor providing ,est service and

gra,,ing market opportunity it has got sian award as the ,est company in emerging market.

Tata D"6 #a' 7d >&a$d i6a7e!

It :a' t#e fi&'t "6?a$ t i$t&d8"e t#e 'e"$d' ?8l'e!

It #a' a 7d f8t8&e if it i6?&%e' t#e 'i7$al le%el'!

It #a' 7d ?&6ti$ i$ t#e 6a&;et!

#1


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#2


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Guestionnaire

B9<


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@) C95 M1/ TT 9"9M9 "D!T9M$< I1 /9D< 9DT#$TY

) #$!! TC16KL ')6K T9 3KL ")3K T9 >KL )>K T9 @KL $)M9


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B9< "D!T9M$

d) '9V$ 3> /$

>) /9D< 9""DPTI91J

a) 49VT. !$

@) 5CI"C "9MP1/ M9'I#$ !$T /9D D!$Y

a. 190I

,. !M!D14

c. #4

d. !91/ $


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f. I

") 3K T9 >KL

) >K T9 @KL

$) M9


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) DI9VI!D#

') P


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#"


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'I'#I94

consumer behaviour of tata docomo (recovered).docx

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