connected by their passion for pets

a vertical community of

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an introduction for

Healthy Living Women

Drive awareness of SC Johnson products to an audience of women who seek out pet and home care content

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Content Syndication Home Cleaning Tips: DogTime.com content center Home Cleaning Integrated Content Center Articles Media Center Channel Sponsorship: Home Cleaning Channel Home Cleaning Focused Newsletter Sponsorship

Promotions Sweepstakes (sponsorship and distribution) Blog Champions Program Free Offers Program

Targeted Media ROS and RON Media

A Custom Program Created to Meet

SC Johnson Online Marketing Objectives

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Source:Media Metrix, comScore, 12/09

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SC Johnson Target Women 25-54: Index 123 Median Age: 40 Women: Index 122 One child in HH: Index 109 Pets in HH: Index 108

Personal Interests: Cooking for fun: Index 112 Furniture refinishing: Index 140

Home & Living (past 6 months): Primary grocery shopper: Index 111 Bought bed & bath products online: Index 121

The DogTime Audience: Highly Engaged Pet EnthusiastsReach a community that actively seeks and interacts with content and tools

DogTime Media created a vertical community to reach a passionate audience of women who view their pets as members of their family

Property Average Minutes per Usage Day

Average Minutes Per Visitor

About.com Lifestyle 2.8 3.8

BlogHer 2.1 3.8

DogTime Media 5.1 11.0

Glam Living 4.1 5.9

iVillage – Home & Garden 2.8 3.8

Approved for Pets SealInstilling confidence in 28 million pet enthusiasts

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Expert Tested. Expert Tested. Pet Approved.Pet Approved.

Sample mock up

• Consumers can trust that products bearing the Approved for Pets Seal have been tested by fellow pet lovers and respected experts in the pet community

• Clients can connect with pet enthusiasts and leverage the credibility of DogTime’s respected pet experts to build trust with the pet community

DogTime Approved for Pets Seal: How it works

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Consumer ProductReview Panelreviews products

Custom Micro Site for each approved

product

Approved for Pets• Online promotions• Public Relations• Product packaging• In-store displays• Advertisements

Custom Bannersdrive awareness

of approved products

1 2 3 4

Sponsored Content: Home Cleaning Channel on DogTime

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Align SC Johnson with relevant and helpful home cleaning articles and tips related to pet care and pets in the home

Content sponsorship on DogTime.com: Cleaning and Home ChannelsContent distributed across the DogTime Media Community via Media Center custom content channel

DetailsFixed logo placement on the Home and Daycare channel main and corresponding article pages300x250 companion banner on the Media Center interstitial100% SOV on all corresponding article pages

Content Channel Sponsorship & Roadblock Mock Up

Media Center Sponsorship Mock

In-text dynamic linking enables hyper-targeting of key content terms on targeted blogs and publishers across the DogTime Media Community

Delivers custom content to target audiences across the DogTime

Media Community Media Forms: Videos, Photos,

Articles, Blogs “Share This” viral feature Facebook Connect feature

Details: Companion 300x250 unit Logo placement Distribution of SC Johnson video

content within a custom channel

example publisher site

example blog site

300x250 unitLogo placement

Custom sponsor channel

Individually branded content items

Share This feature

Media Center Sponsorship: Home Cleaning Content Distribution

DYNAMIC LINKING KEYWORDSHome, cleaning, pet hair, dusting, etc

The SC Johnson Custom Branded Content Center

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DogTime will create an online destination that contains both custom created content and SC Johnson supplied content. Sample articles:

How to Get Rid of Pet Odors (Oust)

Cleaning Tips for the Pet Household (Pledge)

Details

Via the DogTime.com homepage, the ICC achieves brand engagement by connecting SC Johnson brands with brand-supplied content including advertorials, product placement, and videos

Promoted via links on DogTime.com homepage and in weekly newsletter

Road-blocked premium media adjacencies:

- Clickable logo and branded header bar

- 728x90, 160x600, 300x250

Bye, Bye Odor

Bye, Bye Odor Because He’s Part of Your Family

Too

Oust® Air Sanitizer is effective at eliminating odors by killing airborne odor-causing bacteria in just about any room in your home.

It’s easy to use, works fast and leaves no lingering fragrance. Unlike some other products, Oust® Air Sanitizer doesn’t merely hide unpleasant household smells with fragrance. After you spray Oust® Air Sanitizer into a room, it attaches to odor-causing bacteria, killing them and taking them out of the air.

It’s easy to use, works fast and leaves no lingering fragrance. Unlike some other products, Oust® Air Sanitizer doesn’t merely hide unpleasant household smells with fragrance. After you spray Oust® Air Sanitizer into a room, it attaches to odor-causing bacteria, killing them and taking them out of the air

Bye, Bye Odor

Sample Custom Branded Center

Newsletter Sponsorship: Custom Home Cleaning Edition

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Special “Home Cleaning Edition” of DogTime’s newsletter delivers high-value editorial content directly into the inboxes of pet enthusiasts

Over 30,000 monthly subscribersCustom edition pulls “Home Cleaning” content from SC Johnson Integrated Content CenterThe exclusive sponsorship opportunity will drive consumers to SC Johnson custom content on DogTime.com

Details:100% SOV of newsletterExclusive 160x600 ad placementText links

Home Cleaning Edition

Custom Promotions: Sweepstakes and Contests

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Connect with your target in an engaging reward-based environment and create awareness for the SC Johnson brand while generating buzz for new products

Users can access and enter the

promotion across the community of women via the Media Center

Capture email addresses via opt-in

Details DogTime will create and manage all

aspects of the contest platform Elements include:

Sweeps landing page Photo & story upload form Contest administration & fulfillment Official rules Opt-in sign up available

The Ultimate Clean Sweep Sweepstakes

Summer Days Sweepstakes Brought to you by Off

Enter

Now

Now that the Enter to win a backyard BBQ party for you and your family

Grand Prize: a brand new grill, food and beverages for 10 of your closest friends and family members.

Sample Mock Up

Learn more about backyard BBQs and entertaining

DogTime Blog Network: Blog Champions Program

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Engage with the most influential bloggers across the DogTime Blog Network to post reviews of your products or promotion

Position the SC Johnson brand in an influential and intimate environment

Initiate a dialogue about your product within the social media spectrum

Details: DogTime will distribute samples of your products to a select group of the most powerful bloggers in the DogTime Media Network to review, write, and post about the sponsored product(s) or promotion

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Free Offers: Coupon and Sampling Programs

Weekly newsletter

Home page highlights

Reach consumers in a high performing placement where they seek out coupons and sampling offers delivered via a dedicated Free Offers page

Popular destination that facilitates direct response from consumers seeking the latest offers and promotions

Ideal for promoting coupons, new product trials, sweepstakes and promotions

Details

Promoted via dedicated weekly newsletters

Uses 300x90 custom made by DogTime

Media: Premium and Supporting Media PlacementsIAB Units (728x90, 160x600, 300x250), rich media, roadblocks, peel backs, etc…

Most rich media ad units accepted.

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Thank You

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DogTime Media East Coast Sales

Sales Contact: Todd Donohue

Phone: 646-385-2544

Email: todd@dogtimemedia.com