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    2011 IBM Corporation2

    Storage for a Smarter Planet

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    2011 IBM Corporation3

    The World is Becoming Smarter Every DayWhats Making it Smarter? More Information!

    2.5 billion RFID tags sold in 2009

    900 million GPS devices sold

    annually by 2013

    76 million smart electric meters in

    2009. 200M by 2014

    Text messages generate 400TB of

    data daily in the U.S.

    MRIs will generate a Petabyte of

    data globally this year

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    2011 IBM Corporation4

    Smarter Systems are creating a storage efficiency challenge

    Storage budgets up 1%-5% in 2010

    The information explosion

    meets budget reality

    Storage requirements growing 20-40% per year

    Information doubling every 18-24 months

    2000 2005 2010 2015

    Terabytes

    Petabytes

    Exabytes

    Zettabytes

    Gigabytes

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    2011 IBM Corporation5

    Move data to the right place

    Store more with whats on the floor

    Stop storing so much

    Storage efficiency strategies and best practices

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    2011 IBM Corporation6

    IBM System Storage DS8000 can help

    Balanced performance

    Bullet-proof reliability Superior business continuity

    Outstanding scalability

    Tremendous flexibility

    And were infusing it with more automated self-

    optimization

    Now, thats smart

    The DS8000 has evolved over the years to embody

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    2011 IBM Corporation7

    AnnouncementIBM System Storage DS8000 (Release 6.1)

    Release 6.1 Whats new

    In addition to its advanced hardware design, the DS8000 is smarter storage

    Evolution from manual configuration and tuning to automation and efficiency

    Automation and efficiency are imperatives for multi-tenancy environments, such as cloud computing

    It all starts with our volume management foundation and system architecture

    Advanced storage efficiency and quality of service (QoS) capabilities

    Support for larger volume sizes and new GUI can help increase administrator productivity and lower

    operating costs

    Easy Tier enhancements can help clients more effectively optimize performance and capacity

    management

    New QoS feature can help improve application service levels, enable consolidation, and lowerinfrastructure costs

    Over 400% increasein IOPSand85% reductionin response time for high priority

    application with no manual tuningwith new I/OPriority Manager feature

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    2011 IBM Corporation8

    DS8000 family models

    DS8700POWER6 controllers (2-way and 4-way)

    4 Gb/s and 8 Gb/s host adapters; 2 Gb/s device adapters

    3.5 large-form-factor Fibre Channel drive interface

    Two base models with scalable controllers and capacity common microcode!

    DS8800POWER6+ controllers (2-way and 4-way)

    8 Gb/s host and device adapters

    2.5 small-form-factor SAS-2 drive interface

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    2011 IBM Corporation9

    DS8700/DS8800 microcode and function merge

    Both DS8800 and DS8700 now share same microcode and deliver

    same functionality

    Enabled quick introduction of exciting new DS8800 hardware features for

    existing clients accustomed to exceptional code reliability

    Key DS8700 functions now supported on DS8800 with Release 6.1

    Easy Tier & Storage Tier Advisor tool

    Thin Provisioning

    z/OS Metro/Global Mirror Incremental Resync

    Remote Pair FlashCopy

    z/OS Distributed Data Backup

    z/OS FICON Discovery and Auto Configuration (zDAC)

    High Performance FICON for System z extended distance support

    Multiple Global Mirror sessions

    Volume deletion protection

    Same world-class functionality now available on bothhardware platforms

    DS8800

    DS8700

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    Why this is important

    Practical design offers unique storage efficiency and management effectiveness

    Consistent extent size makes volume creation and dynamic expansion very easy

    Consistent extent size makes extent pools very flexible in terms of size, data type, and allocation

    Extent-based volumes dont leave orphaned capacity scattered throughout the system

    This design enables Easy Tier to perform effective tiering by dynamically distributing extentsacross tiers or within a tier

    Superior volume management drives efficiency and effectivenessBase extent pool design offers tremendous simplicity, flexibility, efficiency

    * Extents are 1GB (fixed block) or about 0.94 GB (CKD)

    All the capacity in the DS8000 is organized into extent pools

    Extent pools contain consistent1GBextents

    Extents are the building blocks forallvolumes

    Foundational storage pooldesign simplifies management andsystem efficiency

    Managingstoragegrowth

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    2011 IBM Corporation12

    Easy Tier enhancements (2nd generation)Superior volume management leads to higher efficiency and flexibility

    Managingstoragegrowth

    Easy Tier automatic mode now supports migration between any two tiers

    Initial release addressed need for faster performance with efficient and effective SSD deployments

    Required SSDs to be paired with either enterprise or nearline HDDs

    Release 6.1 addresses need for maintaining fast performance (without SSDs) while reducing drivecount with effective use of large capacity nearline drives

    Extends DS8000 scalability by migrating cold data to nearline drives

    Enterprise-class value at midrange price points

    Automatic extentrebalancing within a tier

    Easy Tier automatic mode redistributes extents within a tier whenever it shows I/O skew, when newcapacity is added or when capacity is removed

    Helps keep performance optimized when capacity changes

    Applies only to Easy Tier managed pools

    Rank depopulation

    Easy Tier can reallocate extents from previously used arrays back into extent pool without taking dataoffline

    Easy and effective way to repurpose capacity that can help performance rebalancing

    Invoked when administrator manually unassigns an existing rank

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    Examples of key performance optimization differentiators

    IBM Power-based design provides exceptionally high performance

    8 Gbps host anddevice adapters

    Storage Pool Striping is easy to implement and proactively avoids hotspots

    4KB cache pages (slots) optimize processor memory utilization and costs

    Advanced caching algorithms help optimize workload performance in the

    milliseconds-seconds range

    New I/O Priority Manager helps optimize application QoS easily and

    effectively in the minutes range

    Easy Tier helps optimizes performance across tiers or within a tier in the

    daily range

    Proven DS8000 architecture drives performanceSuperior design enables tremendous performance, flexibility, efficiency

    Aligningperformance to applicationneeds automatically

    Managingstoragegrowth

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    I/O Priority Manager aligns service levels to separate workloads in the system Administrators select from 4 Performance Groups (service levels) to assign to each volume

    1 for highest; 2 for standard; 3 for low priority; 0 for no priority (default)

    All volumes are associated with a Performance Group and all I/Os are monitored

    System resources are dynamically allocated to higher priority volumes (applications) when there is

    resource contention

    How I/O Priority Manager works I/O Priority Manager delays the right amount of I/O from lower priority volumes, so higher priorityvolumes get more throughput

    Automatic and only when there is contention for a resource between multiple volumes

    I/O Priority ManagerAutomated quality of service management delivers performance when and where

    its needed and enables greater storage efficiency and consolidation

    Performance when andwhere youneedit

    Managingperformance, complexity, costs

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    DS8000 Resource Groups (new management facility)

    Managingstoragegrowth andcomplexity

    Enhanced data protection for multi-tenancy environments

    Resource Groups is a new management facility to limit

    administrator control to specific resources

    Helps ensure volumes dont interfere with each other

    Applies to multi-application and multi-tenancy environments.

    Examples:

    Test volumes / Production volumes

    Open volumes / CKD volumes

    Coke volumes / Pepsi volumes

    Increasedsupport for workloadconsolidation andcloudenvironments

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    2011 IBM Corporation16

    Simplified, common GUI across IBM StorageNew GUI can greatly increase administrator productivity and lower operational costs

    Managingstoragegrowth, complexity, costs

    Much easier andfaster common across IBMStorage

    Redesigned GUI greatly simplifies user operations and reduces costs

    associated with managing IBM Storage portfolio

    Common interface across IBM Storage Redesigned layout and emphasis on graphics and icons

    Simplified initial setup and on-going configuration tasks Restructured navigation for more intuitive use

    Easy to use, highly intuitive (Web 2.0) design Dynamic and customizable views

    Interactive menus, tabs, charts, etc.

    Quick links to DS8000 Information Center & eLearning help videos

    GUI is accessed through Tivoli Storage Productivity Center (TPC) Basic

    or Standard Editions

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    2011 IBM Corporation17

    DS8000 security enhancements

    Stronger security password rules

    Applies to all network user IDs (DSCLI, DSGUI, DS/SMI-S, TPC, TPC-R)

    Administrators can now view users logged in and disconnect any unauthorized users

    Data (Atomic-Parity Update) encryption enhancement forRAID 6 configurations

    Data-in-flight stored in device adapter during loss of power

    IBM is rated in the top 5 of

    Most Trusted Companies

    in [Data] Privacy *

    *Ponemon Institute and TRUSTe Rank Americas Most Trusted Companies in Privacy, 9/16/09

    Addressingregulatorycompliance

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    Additional storage efficiency enhancements

    DS8000 now supports open volumes up to 16TB

    DS8800 now supports 8-drive SSD minipack

    DS8800 16GB processor memory feature forBusiness Class configurations

    DS8700 now supports 8 Gbps Fibre Channel/FICON host adapter

    Manage data more effectively

    Managingstoragegrowth andcomplexity

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    2011 IBM CorporationConfidential Until Announce Day IBM and Business Partner Internal Use Only

    Summary: IBM System Storage DS8000 (Release 6.1)

    Enhancements

    New quality of service (QoS) management feature

    Easy Tier support for automated migration between performance-optimized and capacity-optimized drives

    New graphical user interface (GUI) enables more effective management of the system

    Open volumes sizes can now extend up to 16TB

    New 8Gb/s host adapter option for the DS8700

    Benefits

    New QoS feature can help automatically improve application service levels and lowerinfrastructure costs by enabling more effective storage consolidation

    Easy Tier support between performance-optimized and capacity-optimized drives can help

    clients improve storage utilization and address performance requirements for multi-tiersystems that are not yet deploying solid-state drives

    Support for larger volume sizes and GUI enhancements can increase administratorproductivity and lower operational costs

    Over 400% increase in IOPS and 85% reduction in response time forhigh priority application

    with no manual tuning with new I/OPriority Manager feature

    Learn more: ibm.com/storage/disk/ds8000

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    2011 IBM Corporation

    Improved Storage Economics with IBM Global Financing

    Flexibly manage capacity needs while controlling costs

    Improve TCO by 10-16% over outright purchase*

    Lower run rate expense throughout the IT lifecycle

    Optimize asset management with leasing refreshes

    Reduce IT obsolescence risk

    Lower financial risk;

    customized payments can help accelerate project cash

    flow break even point

    * Represents present value savings for 36 mth FMV lease to best credit client

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    2011 IBM Corporation

    IBM Global Financing

    IBM Disk Systems Exchange programMigrate to select Disk Systems with time for a seamless planned migration.

    Overview

    Migrate to select Disk Systems with time for a seamless planned

    migration. The IBM Disk Systems Exchange program helps minimize

    the financial impact of migrating to IBM Disk Systems technology by

    providing credit for your current systemeven if you're only midwaythrough a lease. Use this cost-effective option to quickly, easily and

    affordably get IBM's powerful new technology.

    Highlights

    Available to clients who currently own select IBM Disk Systems or

    lease them from IBM Global Financing

    Offers market value credit for your current server to migrate to select

    Disk Systems

    Enables you to upgrade your system so you can use the growing

    array of new functionality and performance

    GFP03142-USEN-00

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    2011 IBM CorporationConfidential Until Announce Day IBM and Business Partner Internal Use Only

    How IBM Global Financing adds value

    IBMStorage Client How w e addedvalue

    University of Calgary

    Attractive lease option reduces TCO: Since budget was a major concern the university arranged

    a lease program through IBM Global Financing Services. In addition to helping reduce the total

    cost of ownership, leasing helps the university keep technologies current and make flexibleequipment decisions to support student growth and changing administrative needs.

    LEGO Systems IBM Global Financing was able to assist during this period of very high growth, as ourinvestment budget is required for many different projects. LEGO is in a capital intensiveplatform-building phase, and we are perhaps 50 percent complete. IBM Global Financing wasable to make the investments possible without diverting precious resources away from the core

    business building activities. - Esben Viskum, Senior Director, LEGO Service Center

    Packet One Networks

    Helped client to:

    Preserve capital for marketing expenditures that help exploit growth opportunities

    Expedite implementation and easily continue its aggressive growth

    Decrease total cost of ownership 64.8% savings over four years

    Rochling Automotive

    IBM Global Financing delivered funding for hardware and SAP software in three stages to alignwith implementation progress with repayment for all three stages calculated across the 39-month

    period, all in a single monthly payment

    Rchling Automotive achieved a single monthly payment plan for the whole project.

    Ensured that client could implement the latest technology to support business-critical R&D

    processes, and also released several million Euros of capital to invest in other projects

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    Find Out More

    DS8000 on ibm.comDS8000 on ibm.com

    ibm.com/systems/storage/disk/ds8000

    System Storage News and EventsSystem Storage News and Events

    ibm.com/systems/storage/news

    ibm.com/systems/storage/disk/enterprise/ds_whitepapers.html

    DS8000 WhitepapersDS8000 Whitepapers

    ibm.com/systems/support/storage/ssic/interoperability.wss

    DS8000 InteroperabilityDS8000 Interoperability

    StorageStorage FinancingFinancing

    ibm.com/financing

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    Q & A

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    Thank You!For moreinformation, pleasevisitibm.com/systems/storage/disk/ds8000

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    2011 IBM Corporation26

    IBM Corporation 1994-2011. All rights reserved.

    References in this document to IBM products or services do not imply that IBM intends to make them available in every country.

    Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web athttp://www.ibm.com/legal/copytrade.shtml.

    Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registeredtrademarks of Intel Corporation or its subsidiaries in the United States and other countries.

    Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both.UNIX is a registered trademark of The Open Group in the United States and other countries.Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.Other company, product, or service names may be trademarks or service marks of others.

    Information is provided "AS IS" without warranty of any kind.

    The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actualenvironmental costs and performance characteristics may vary by customer.

    Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publ icly available sources and doesnot constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information,including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, orany other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products.

    All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

    Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance,function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented hereto communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning.

    Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that anyuser will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storageconfiguration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvementsequivalent to the ratios stated here.

    Photographs shown may be engineering prototypes. Changes may be incorporated in production models.

    Trademarks and Disclaimers

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