drupal government days 2013 - the road to intranet collaboration
DESCRIPTION
Organizations understand that web technology and social networking can help increase internal collaboration but worry about keeping the online conversation focused around the corporate mission. Many Drupal enthousiasts struggle to gain buy-in from senior management in Government for its use as the Intranet technology platform of choice. However, the true discussion that needs to happen is not one of technology but rather of web strategy. This talk presents a high-level roadmap, made for Drupal, that addresses the major concerns and goals of organizational leaders, laying a foundation for meaningful dialog and a business case for the use of Drupal in Government. Learn how to build an Intranet web presence with Drupal that blends corporate content with user-generated content while striking a balance between governance and open dialog, leading ultimately to stronger user engagement and increased collaboration.TRANSCRIPT
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Government GouvernementOf Canada du Canada
The Road to Intranet Collaboration
Jayson Peltzer@jaysonpeltzer
Jaysonpeltzer.com
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Government GouvernementOf Canada du Canada
Drupal
Community
Views
Content types
Drupal
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Government GouvernementOf Canada du Canada
Business Problem
Sustainability
You can do it!
Information Architecture
Collaboration
Knowledge ManagementMetadata
Governance
Social Networking
Language
Privacy
Legal
Employee Engagement
Roles & Responsibilities
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Government GouvernementOf Canada du Canada
Leadership and Vision
Knowing where to go and
how to key there is the key
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Government GouvernementOf Canada du Canada
Start The Climb
2 Structure
3 Content Publishing
4 Social Networking
5 Collaboration Information Architecture
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Government GouvernementOf Canada du Canada
1. Information Architecture1. PRIMARY Content: User,
Group, Project, Service
2. SECONDARY Content: Advertisement button, Alert, announcement, Document, Event, Newsletter, Poll, Resource, Course, Webform
3. USER-GENERATED Content: Audio, Blog entry, comment, Forum topic, Photo album, Question, Tweet, Video
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Government GouvernementOf Canada du Canada
1. Information Architecture
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Government GouvernementOf Canada du Canada
8
In
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Government GouvernementOf Canada du Canada
2. Structure: Primary Content
9
TITLEAdvertisement
Teaser Teaser Teaser
Events
8/7 Town Hall8/9 Fundraiser8/14 DripalGov8/22 Traning
About Documents Resources Poll
Lorem aIpsum bLorum c
PolicyMinutesBriefing
FormHow toToolkitQuick ref.
Do you like?() Yes() No() Maybe
Nodes are displayed with panels:
• Like home pages• Mash-ups really• Driven by views• Comments OFF
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Government GouvernementOf Canada du Canada
2. Structure: Secondary Content
10
TITLEAdvertisement
Teaser Teaser Teaser
Events
8/7 Town Hall8/9 Fundraiser8/14 DripalGov8/22 Traning
About Documents Resources Poll
Lorem aIpsum bLorum c
PolicyMinutesBriefing
FormHow toToolkitQuick ref.
Do you like?() Yes() No() Maybe
Reference Primary Content Types:
• Enrichment• Content Publishers ONLY• Training required• Comments optional
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Government GouvernementOf Canada du Canada
2. Structure: User- Generated Content
11
PROJECT TITLE
Advertisement
EVENTS8/7 Town Hall8/9 Fundraiser8/14 DripalGov8/22 Traning
About Highlights
Lorem aIpsum bLorum c
Start Date : 04-014-13Charter: linkStatus: Green
Can be created by anyone:
• No training• Comments ON• No anonymous content!
Community Buzz
Blog Post: lorum ipsum lorum ipsum lorum ipsum…Comment: lorum ipsum lorum ipsum…Forum topic: lorum ipsum lorum i
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Government GouvernementOf Canada du Canada
AboutMissionVision
…
BlogsTweetsForumsPhotosVideos
…
2. Structure: MenusOrganization
Tools
Community
NewsProjectsServices
Documents…
Mission
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Government GouvernementOf Canada du Canada
2. Structure: Window of opportunity
13
Build your “master pages”:
•Project•Services•Blogs•Tweets•News•Documents•Forums….
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Government GouvernementOf Canada du Canada
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In
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Government GouvernementOf Canada du Canada
3. Content Publishing: Publishers
• No technical skills required
• 1-day training
• The more the merrier; aim for 10%
• It’s all about ownership
Build and foster a community of publishers:
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Government GouvernementOf Canada du Canada
3. Content Publishing: Access & Permissions
Primary ContentYour team, CIO, PMO
Secondary ContentContent Publishers
User-generated ContentEveryone
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Government GouvernementOf Canada du Canada
3. Content Publishing: Governance
Publish a “Netiquette” document. Use expiration dates.
Use a passive content moderation approach: Flag as inappropriate
Escalate issues to a working group (Netiquette advisory committee)
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Government GouvernementOf Canada du Canada
3. Content Publishing: Open the dialog
• Start discussions, build momentum
• Remember the 1-9-90 rule
• Encourage participation and don’t interfere
• Highlight interesting dialog
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Government GouvernementOf Canada du Canada
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In
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Government GouvernementOf Canada du Canada
4. Social NetworkingBuild an extensive user profile
Build outfunctionality around skillsand profiledata
Expose user info on content posts
The key is to relinquish control
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Government GouvernementOf Canada du Canada
4. Social Networking
SkillsHobbiesBuddiesProjectsExperience
Endorsements (voting)Skills pagesCenters of expertiseOpt-in mentoring
Show statsDisplay top contributorsPride is a big motivator
Hyperlink user namesDisplay an author infoGive credit
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Government GouvernementOf Canada du Canada
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In
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Government GouvernementOf Canada du Canada
5. Collaboration
Knowing who you need to work with is the hard part.
Lots of tools exist.
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Government GouvernementOf Canada du Canada
5. Collaboration: Starts with an idea.
Enable groups spaces: private, controlled, public.
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Government GouvernementOf Canada du Canada
5. Collaboration: Benefits
Available to all + Merit-based + Self-organizing
Expand and enrich topics of interest (COIs)Improve tradecraftSolidify teams
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Government GouvernementOf Canada du Canada
5. Collaboration: Summary
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Government GouvernementOf Canada du Canada
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In
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Government GouvernementOf Canada du Canada
The Business CaseIntegrating corporate content with user-generated content will lead to strong corporate engagement and keep collaboration focussed on the mission
Drupal is an enabler that provides agility and sustainability
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Government GouvernementOf Canada du Canada
THANK YOU 29
Jayson Peltzer@jaysonpeltzer
Jaysonpeltzer.com