drumup employee advocacy platform - admin guide

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A Quick Guide to Getting Started with the DrumUp Platform (Admin/Company Account) 1

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Page 1: DrumUp Employee Advocacy Platform - Admin Guide

A Quick Guide to Getting Started with the DrumUp Platform

(Admin/Company Account)

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Page 2: DrumUp Employee Advocacy Platform - Admin Guide

Getting Familiar With the Employee Advocacy Admin Dashboard

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Company  content  stream  (shared  with  

employees)  

Manage  team  dashboard  to  invite  or  remove  employees  Company  content  

stream  (shared  with  employees)  

Connected  social  accounts  

Compose  content  bu<on  

Analy>cs  by  post  and  user  

Leaderboard  to  track  employee  points  

Page 3: DrumUp Employee Advocacy Platform - Admin Guide

Inviting Employees

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•  Click on the ‘Manage Team’ button from the top menu and then the ‘Invite Employees' button. Enter a comma separated email list of 10-20 employees at a time, and click ‘Send’.

•  Emails with invite links will be sent out to the employees. They can register their individual accounts to get access to the Company content stream and employee advocacy program, using the link in email.

Click  on  ‘Manage  Team’  bu<on    on  the  top  menu  and  

then  ‘Invite  Employees’.  

Click  on  ‘Manage  Team’  bu<on    on  the  top  menu  and  

then  ‘Invite  Employees’.  

Page 4: DrumUp Employee Advocacy Platform - Admin Guide

Sharing Posts with Employees Method 1: Compose a Post & Share

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•  Click on the red ‘Compose’ button on the dashboard – add the post text and visual, check the ‘Share on company stream’ option, and click ‘Share’ to share post with employees. The post will appear on the Company stream.

Post  text  and  link  goes  here  

Visuals  and  emojis  can  be  added  from  

these  bu<ons  

Make  sure  this  box  is  checked  to  share  post  

with  employees  

Click  to  share  with  employees  

Op>onal:  Op>ons  to  schedule  the  post  to  social  media  accounts  added  on  leP  panel  

Op>onal:  Make  post  a  priority  post  (visible  for  set  no.  of  hours  and  awards  more  points)  

Page 5: DrumUp Employee Advocacy Platform - Admin Guide

Sharing Posts with Employees Method 2: Link RSS or Social Feeds

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•  Company content stream can be automatically fetched and shared with employees using RSS feeds or through social feeds (LinkedIn, Twitter, Facebook)

•  The option is available on the Feeds>Manage Feeds link. For RSS feeds, first add the feed and then indicate it’s a ‘Company feed’

New  RSS  feeds  (e.g.  blog,  PR  feeds)  can  be  added  

using  the  field  

Once  feed  is  added,  check  ‘Company  feed’  to  send  content  from  it  to  the  

employees  automa>cally  

To  fetch  the  selected  social  account  content  feed  and  

share  with  employees,  check  this  box  

Page 6: DrumUp Employee Advocacy Platform - Admin Guide

Managing Team & Program

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To  remove  an  employee  from  the  program,  click  on  

‘Delete’.  

Employees  can  be  re-­‐invited  (invite  email  re-­‐sent)  using  a  link  that  appears  besides  ‘Delete’  on  ‘Pending’  

invita>ons  

Monthly  prizes  can  be  announced  on  daily  post  no>fica>on  and  welcome  emails  with  the  text  

entered  here.    

Page 7: DrumUp Employee Advocacy Platform - Admin Guide

Accessing Program Analytics

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To  access  analy>cs,  click  on  the  graph  icon  on  the  top  

menu  

Select  Analy>cs  by  Post  and  User  

Reach  (a  no.  on  the  Analy>cs  by  Post  report)  is  the  max.  views/impressions  

that  were  poten>ally  generated  by  shares  

Page 8: DrumUp Employee Advocacy Platform - Admin Guide

Track and Curate Latest Industry Content & Save Posts with Library Feature for Re-use

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Industry  content  stream  

•  More on Industry content stream customization and use, and content Library features and use, refer to http://www.slideshare.net/drumUp/guide-to-using-drumup-for-content-discovery-curation-and-social-media-management

Content  library  

Page 9: DrumUp Employee Advocacy Platform - Admin Guide

Track Your Advocates on the Company Leaderboard

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•  Gamification: The first advocate to share a particular post gets 20 points. The second share gets 18, third gets 16, and then 14, 12, 10, 8, 6, 5, 5, 5... Everyone who shares an old post gets a minimum of 5 points.

•  Employees can also set company RSS feeds on ‘auto-post’ to their social accounts and earn points (5 points each).

Page 10: DrumUp Employee Advocacy Platform - Admin Guide

Thank You!

For questions or suggestions, please get in touch with: DrumUp Support Email: [email protected]

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DrumUp App:

Web: http://drumup.io/ Chrome: https://chrome.google.com/webstore/detail/drumup/hdbkcjlhppelfoljjhfkgaeffmamkmcb