adolescence education programme advocacy. family: a social institution advocacy - meaning need for...
DESCRIPTION
What Does Advocacy Mean? No universally agreed upon definition Terms used: Advocacy, IEC, Community mobilization An advocate is a person who influences others to support an idea/ issue/organization or program An advocate may recommend an idea or program for promoting its acceptability Different Forms: Media campaigns, Public speaking, Workshop/Meeting, Commissioning and publishing research or pollTRANSCRIPT
ADOLESCENCE EDUCATION PROGRAMME
ADVOCACY
FAMILY: A SOCIAL INSTITUTION Advocacy - Meaning
Need for Advocacy
Advocacy & Organizational Skills
Assertive Advocacy
Levels at which Needed
What Does Advocacy Mean?• No universally agreed upon definition
• Terms used: Advocacy, IEC, Community mobilization
• An advocate is a person who influences others to support an idea/ issue/organization or program
•An advocate may recommend an idea or program for promoting its acceptability
• Different Forms: Media campaigns, Public speaking, Workshop/Meeting, Commissioning and publishing research or poll
Qualities of an Advocate Knows the system & the socio-cultural environment Is prepared and organized Listens actively to what the audience say Thinks about what the target audience wants Communicates clearly and with confidence Asks questions to promote discussion Is assertive but respectful Identifies friends who will be helpful Takes action, one step at a time, to be effective
Being Respectful Showing respect does not mean agreeing with what
others say
Be respectful when you disagree, ask lot of questions, listen to actively
Work with others rather than disagreeing always and confronting them
Always remain polite, never raising your voice,
Ensure that your own feelings do not get in the way of expressing yourself
Stay focused on the purpose
Note down important points
Being AssertiveAssertiveness is . . .
Expressing your needs clearly and directly
Expressing your ideas without feeling guilty or intimidated
Sticking up for what you believe in
Knowing how to prompt the audience to agree
Exhibiting self-confidence when communicating
Persisting until you get what you need and want
Being AssertiveAssertiveness is Not . . .
Confronting views that are opposed to yours
Stating personal opinion as the most relevant
Being overconfident
Playing one-upmanship
Trying to overtly belittle those who express different opinion
Quoting policy decisions, being authoritative, making assumptions and decisions before a consensus emerges
Effective Advocacy Involves Analyzing the environment
Defining the agenda or cause
Identifying partners
Lobbying the support of decision makers
Forming allies and rallying support
Establishing networks
Mobilizing public opinion
Eliciting the support of primary target audience
Addressing the concerns of adversaries
Levels at which Advocacy for AEP Required
Local level: For Principal/Teachers of the School, Parents, Opinion Leaders of the Community, Panchayat Leaders, District Level Educational Authorities
State Level: Policy-makers, Curriculum Framing and Examination Bodies, Teacher Education Bodies, Teacher Educators, Professional Associations
National level: Policy-makers, National Apex Bodies of School Education (Curriculum Framing and Examination Bodies, Teacher Education Bodies), Professional Associations
Advocacy and Its Need under AEP
Activity 1SUMMING UP
Advocacy refers to the efforts of an individual or group to effectively communicate, convey, negotiate or assert the interests, desires, needs and rights of an initiative, policy, programme,or even an individual or a group. It is different from information, education and communication(IEC) and community mobilization.
Advocacy is very important for AEP, as it covers certain content areas that have been taboo and very sensitive for generations
Advocacy is needed at various levels, national, state, district, local community levels and it has to be conducted for educational policy framers, curriculum and material developers, teacher educators, educational administrators including Principals/Heads of Schools, schoolteachers, opinion leaders, parents and media persons.
Contd…Advocacy activities may be organized in different
formats. These may include one-on-one discussion, meetings, workshops or through audio-visuals (relevant films/ clippings), presentations followed by discussion in small or large groups.
Irrespective of the format, the purpose of organizing advocacy activities is to build a common understanding of the objectives of AEP, to be able to articulate the merits of the programme and respond effectively to the commonly voiced opposition related to programme activities
Activity 2SUMMING UP
A good advocate must have the following abilities:- Have adequate knowledge about AEP, conceptual
framework of life skills focused adolescence education and is well prepared and organized
- Have knowledge and appreciation of the realities of the school education system and the socio-cultural setting
- Should understand the profile of the target group and think about what the target group wants and what they will like to say on various issues related to AEP
Contd..- Be able to establish rapport comfortably and
maintain it throughout- Be able to actively listen to what others say- Be able to ask questions not to embarrass the
target group but to generate their interest in the discussion
- Be able to communicate clearly and with confidence
- Be assertive but respectful and never be aggressive