drn marketing material

SAMPLE OF DIGITAL READY NOW

MARKETING MATERIALDigital Ready Now

Transforming Teaching and Learning Through Technology

Your Logo Here

Your District Here Office of Public Information

Your District Name

One-to-One

Your School Name Here Office of Public Information

Your SchoolLogo Here

Our tech-savvy graduates are prepared to create their own future!Our tech-savvy graduates are prepared to create their own future!

Your district name and city here

Your website name here

The World

is Watching

Your District Name Here Office of Public Information

Your DistrictLogo Here

• ELL 4 Hour Model• S.B. 1070 anti-immigration• 49th out of 50th in State Funding•Dropout Factory image• Low literacy rates•No sense of urgency

Challenges and Barriers

YOUR DISTRICT HERE Office of Public Information

Your district Logo Here

Demographics

Your Name Here Office of Public Information

Schools 22Elementary (K-5) 13Middle (6-8) 5High (9-12) 3Pre K 1

Homeless 5.8%

Graduation Rate 70%

Certi ed Sta 1,128School Administrators 37Central Administrators 29Support Sta 1,044

Your District Logo Here

District Enrollment 17,763Hispanic 87.7%Anglo 5.6%Native American 4.1%African American 2.1%Asian/Pacific Islander 0.5%

English Language LearnersGrades K-5 42.1%Grades 6-8 23.4%Grades 9-12 16.2%K-12 31.6%

Eligible for Free or Reduced Meals14,434 students 86%

A netbook computer will be provided for every incoming freshman student who achieves the 4 A’s by the end of the rst semester:

Achievement – 2.5 GPAAttitude – positive, good citizenship and no disciplinary issuesAttendance – 95%Activities – participation in at least one extracurricular activity

Winner of the 2011 ASBA Golden Bell Award


Project Graduation: The Digital Advantage Legacy Program

Project Graduation: The Digital Advantage

•a focus on seniors and freshmen •a site based graduation plan•a comprehensive attendance component, •credit recovery•Freshman intervention •advisory•awards laptops to students who maintain the 4-A’s•assists 8th grade students with the transition to high school.

The initiative has captured the imagination of business and community leaders, who have joined forces for the common cause of student success, family empowerment and community progress.

A multi-phased, research-based effort aimed at significantly preventing high school dropouts and increasing the graduation rate.


Community Leadership/partnership

COMMUNICATIONS

to Tech-Savvy District

From dropout factory


Graduation Numbers

505598

715

821873

887

2006-07 2007-08 2008-09 2009-10 2010-11 2011-2012

1,369 students =

Increased income and purchasing

power

$107M

The Financial Advantage

1,369 students @7.1% State Sales

Tax

$762,[email protected]% City Sales Tax

$976,699

more graduates = more purchasing

power

more graduates = more revenue

District Open Enrollment

200

667

12301267

2009-102010-112011-122012-13

2009-102010-11

2011-12

$840

,000

$2.8M

$4.8M

Marketing efforts and im

proved image

Students coming to SunnysideCelebrate Success

Sunnyside College Readiness

20082009

20102011

Students are college readyCelebrate Success

20082009

20102011

Number of Students Enrolled

rollment

% of Graduates Enrolled

28%32%

43%

38%

65

117

151

169

INCREASED INCREASED


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2011 Leader of the YearManuel L. Isquierdo, Superintendent

Sunnyside Unified School District

C E N T E R F O R D I G I T A L E D U C A T I O N ’ S TM

YearbookBONUS

ISSUE

Dr. Manuel Isquierdo

SUPERINTENDENT

SUNNYSIDE UNIFIED SCHOOL DISTRICT, ARIZ.

Dr. Isquierdo has taken a district once labeled as a dropout factory and

transformed it. The Sunnyside Uni ed School District is the second largest

school district in Tucson, Ariz., with more than 17,500 students. Nearly 84

percent of the student population qualies for free and reduced-price

lunch, one-third is classied as English Language Learners and just under 6

percent are homeless.

he beginning of the district’s transformation with technology began

squierdo created Project Graduation: The Digital

olvement in fundraising resulted in

dvantage

People say technology can

transform teaching and learn-

ing. In Sunnyside, this is

happening. We are bridging

the digital divide, the eco-

nomic divide and the language

divide with our technology

initiatives. Sunnyside is at

its tipping point. And as Mal-

dicates in his

Innovation Leadership

Office of Public Information YOUR DISTRICT HERE

• Street banners

•Monitors in school lobbies

• Video/Cable Ads• Radio Ads

Local Marketing campaign

Keep Sunnyside students attending Sunnyside Schools.

Mission: Increase and maintain student enrollment through a strategic marketing campaign that highlights Sunnyside’s strengths

Choose Sunnyside Campaign 2013

More than 1,200 families from other districts chose Sunnyside.What do they know?

CHOOSE

SUNNYSIDE Office of Public Information

----- SAMPLE -----

Online learning for anyone anywhere anytime.

Choose Sunnyside Campaign 2013

•We will become more innovative

•We will become more competitive.

•We are taking learning to anyone, anywhere, anytime.


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Celebrating the Transformation

SunnysideOne-to-One

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Expansion of One-to-One Computing5th Grade Digital Explorers - 2010/11

• 13 elementary schools• all 5th grade students

9th Grade Digital Honors - 2010/11• Honors Math, Science, Language Arts

6th Grade Digital Innovators - 2011/12• 5 middle schools• all 6th grade students

Los Amigos Technology Academy

2012-13 One-to-One grades 4 through 9

SUNNYSIDE Office of Public Information

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drn marketing material

Documents

school logo

school administrators

high school dropouts

grade students

graduation rate

state sales tax

city sales tax

community progress